Experience

Scholz & Friends Hamburg GmbH

• Germany
• 1 - 100 Employee

• Member of Executive Management Scholz & Friends Hamburg GmbH I Head of Strategy

  • Mar 2021 - Present



Scholz & Friends Strategy Group

• Hamburg und Umgebung, Deutschland

• Executive Management of the Scholz & Friends Strategy Group

  • Jan 2015 - Mar 2021

  Keen on creating a workspace of freedom, fun, inspiration and innovation. A place where young genius can learn, perform and play around. At the same time caring for an outstanding performance and high quality of the S&F Strategy Group in a digital world. Permanently developing our core areas of competence to new heights and creating new approaches of communication around customer centricity. Holistic creative planning, brand experience, insight research, competitive brand planning (along the customer journey via content, emotional & digital storytelling, online/offline messaging hierarchy) Winning clients: European city marketing / Digital Storytelling; European Savory Snacking brand; E-Commerce Brand "Affordable Art & Photofinishing", and a German island. Show less



Scholz & Friends Strategy Group / Neuroversum GmbH

• Executive Strategy Director (Part-time)

  • Aug 2012 - Sep 2014

  Head of NeuroversumResponsibility for key clients in FMCG, Touristik, Organizations & AssociationsWinning client of online retail for customer's digital photo-finishing.

• Stratgey Director

  • Apr 2008 - Aug 2012

  - Responsibility for key clients in houshold technology, skin care & cosmetics, food & beverages.- Winning clients from the tea category, travel industry, copper industry and natural skincare. - Founder of Neuroversum - Validated tool for Archetypal inspired and motive based brand management.



Scholz & Friends Hamburg

• Hamburg

• Senior Strategy Consultant

  • Jan 2005 - Apr 2008

  European Lead Planner for MARS Confectionary / Balisto. Working for clients like Beiersdorf, Tchibo, Reemtsma, Unilever, Guhl, Nordmilch, Siemens. European Lead Planner for MARS Confectionary / Balisto. Working for clients like Beiersdorf, Tchibo, Reemtsma, Unilever, Guhl, Nordmilch, Siemens.



GREY Germany

• Germany
• Advertising Services
• 100 - 200 Employee

• From Trainee to Strategic Planner

  • Jan 2002 - Dec 2004

  European Planner for NOKIA Developing the GREY FOOD TRENDS STUDY Working for P&G, Unilever and GSK European Planner for NOKIA Developing the GREY FOOD TRENDS STUDY Working for P&G, Unilever and GSK



Luftthansa Consulting AG

• Cologne, Bahrain

• Freelance Consultant

  • 1999 - 2002

  Airline & HR Consulting Airline & HR Consulting



Ipsos Interantional

• Hamburg

• Intern

  • 1998 - 1999

  Qualitativ & quantitative Market Research Brand workshops & strategy for the Telekom Qualitativ & quantitative Market Research Brand workshops & strategy for the Telekom