Marek Horak
Team Lead Category Manager CEE at Berlin Brands Group- Claim this Profile
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Bio
Experience
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Berlin Brands Group
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Germany
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Technology, Information and Internet
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300 - 400 Employee
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Team Lead Category Manager CEE
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Oct 2021 - Present
Bratislava, Slovakia - Leading a team of 6 category managers for all product categories on electronic-star and klarstein weshops across 8 countries (SK, CZ, HU, PL, HR, SI, BG, PL) + Market places.. - Responsible for the profitable growth of the assigned categories - Definition of quarterly based Objective Key Results, setting of weekly & monthly targets - Daily performance monitoring, report analysis, prioritization of tasks - Conduct regular jour fixe meetings to follow up on topics and motivate… Show more - Leading a team of 6 category managers for all product categories on electronic-star and klarstein weshops across 8 countries (SK, CZ, HU, PL, HR, SI, BG, PL) + Market places.. - Responsible for the profitable growth of the assigned categories - Definition of quarterly based Objective Key Results, setting of weekly & monthly targets - Daily performance monitoring, report analysis, prioritization of tasks - Conduct regular jour fixe meetings to follow up on topics and motivate team - Development of mid & long-term strategy for portfolio via category audits: in-depth performance analysis and launch of action plans - Improvement of processes and development of projects in collaboration with other departments (Sourcing, Purchasing, Channel Management, Marketing, Logistics, Content, IT...)
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Senior Category Manager CEE
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Apr 2021 - Sep 2021
Bratislava, Slovakia - Analyze data or insights to determine industry and consumer trends across CEE sales channels (SK, CZ, PL, HU, HR, BG, RO, SI) - Develop, lead and execute long-term and short-term strategies for the success of assigned product category - Work hand-in-hand with marketing team, customer service team, content management and IT team to determinate competitive pricing and promotional activities of product and product categories - Calculate forecasts for product demand trends to ensure… Show more - Analyze data or insights to determine industry and consumer trends across CEE sales channels (SK, CZ, PL, HU, HR, BG, RO, SI) - Develop, lead and execute long-term and short-term strategies for the success of assigned product category - Work hand-in-hand with marketing team, customer service team, content management and IT team to determinate competitive pricing and promotional activities of product and product categories - Calculate forecasts for product demand trends to ensure the sustainability of inventory - Research competitors and products to suggest appropriate pricing and promotional activities across our sales channels within seven countries in CEE region - Create entry plans for products that are new in the market - Manage and track assigned sales KPIs
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HOPIN
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Slovakia
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Technology, Information and Internet
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1 - 100 Employee
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Ecommerce Project Manager
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May 2020 - Apr 2021
Bratislava, Slovakia - Brings strong players for the e-commerce market place () - Leads on the assigned project (e-commerce market place www.HOPINSTORE.sk ), brings technological and user-friendly solutions. - Responsibility for planning and managing processes. - Operational management for one or more online stores. - Responsibility to hit the set business and marketing goals. - Ensuring systematic product development. - Coordination and cooperation with team of programmers, designers, sales… Show more - Brings strong players for the e-commerce market place () - Leads on the assigned project (e-commerce market place www.HOPINSTORE.sk ), brings technological and user-friendly solutions. - Responsibility for planning and managing processes. - Operational management for one or more online stores. - Responsibility to hit the set business and marketing goals. - Ensuring systematic product development. - Coordination and cooperation with team of programmers, designers, sales, marketing and customer support on the projects. - Designing advertising campaigns aimed at increasing profits and evaluating the success of advertising campaigns in cooperation with the marketing department. - Establishing and maintaining relationships with suppliers and partners. - Communication and verification of the project direction with the Leader Show less
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Coca-Cola HBC
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Switzerland
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Food & Beverages
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700 & Above Employee
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Senior Category Management Specialist (space management)
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Nov 2017 - Apr 2020
Bratislava, Bratislava Region, Slovak Republic - creation of category analysis, profitability analysis, ad-hoc analysis for the most valuable customers - monitoring of market trends - production of presentations and reports for the key customers - development and maintanance of a good relationships with the customers - cooperation on local and international marketing projects Key customers: - Tesco (cz/sk), Terno, Billa - Coop, Fresh, CBA, Sama - Shell, Lukoil
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Studying an English language abroad - Ireland, Canada, US
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Sep 2016 - Jun 2017
Ireland Intensive English language course in Dublin Self-educational and conversational stay in Toronto and New York
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TESCO STORES SR, a. s.
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Slovakia
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Retail
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500 - 600 Employee
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Central Europe Business data analyst for Customer service
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Jul 2015 - Aug 2016
Central Europe - I cooperate with all CE Customer Service Country Leads on mapping existing reporting related to Customer Service - I prepare suggestions of centralized reporting by consultation with CS Country Leads - I closely cooperate with IT, HR, Productivity and the others stakeholders to deliver centralized reporting - I am able to get required data needed for CS reporting from different sources - I am preparing reports for customer service areas: (checkouts, CSD, cash office) together… Show more - I cooperate with all CE Customer Service Country Leads on mapping existing reporting related to Customer Service - I prepare suggestions of centralized reporting by consultation with CS Country Leads - I closely cooperate with IT, HR, Productivity and the others stakeholders to deliver centralized reporting - I am able to get required data needed for CS reporting from different sources - I am preparing reports for customer service areas: (checkouts, CSD, cash office) together with report analysis to spot poor performers as well as providing ready guidelines for improvements. - I provide ad hoc summaries, reports, analysis for the customer service. - I highlight potential issues in performance, advice suggestions for performance improvements - I am continuously improving reporting of KPIs - I consult reporting content with relevant stakeholders to make sure expectations were covered and alignment with valid processes and procedures is in place. - I liaise with productivity department to make sure that all operational changes in customer service are reflected in reported KPIs (being an impact or a benefit). - I am collating and processing data from CE country leads and other business units. - I do other ad hoc tasks at the request of my Line Manager. - I am a „Go-to” person centrally to discuss issues related to the KPIs reporting
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Customer Service Specialist
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Dec 2014 - Jun 2015
- I am able to get required data needed for CS reporting from different sources - I am preparing reports for customer service areas: (checkouts, CSD, cash office) together with report analysis to spot poor performers as well as providing ready guidelines for improvements. - I provide ad hoc summaries, reports, analysis for the customer service. - I do other ad hoc tasks at the request of my Line Manager.
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E-commerce marketing coordinator
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Dec 2013 - Nov 2014
- Website administration www.potravinydomov.itesco.sk - Product hierarchy, creating special product offers - Coordination and analysis of marketing activities - eCRM and emailing - E-coupons - Active communication with media agencies - Solving customers complaints and suggestions - Reporting and Analysies
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Manager trainee
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Feb 2013 - Dec 2013
Nitra
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Laboratory technician
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Aug 2012 - Oct 2012
Slovak Republic
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Education
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Slovak University of Agriculture
Master’s Degree, Quality of Production -
Delfine language school in Dublin
General English Intensive Course