Digital Marketing Director

• Dec 2021 - Present

Senior Web Developer | Creative & Marketing Director UX | Owner/President

• Dec 1996 - Dec 2021

Direct & Execute Brand Development and Marketing Strategies, including web design, web development, brand engagement and elevation, award-winning logos, graphic design, marketing collateral, digital marketing, SEO, SEM, and custom business solutions. • Designed and developed websites, eye-catching logo designs, advertising materials, marketing collateral, magazines, presentation folders, and brochures to capture the depth and breadth of established corporations and start-up organizations. • Created, designed, and strategized Brand Identity elevating presence. • Conceptualized and managed various projects, including video, print, and digital marketing. • Created and executed concepts, designs, and coding and may guide the production of visual images, power points, faux web pages, mood boards, wireframes, pitch decks, and storyboards. • Standardized procedures and guidelines regarding post-production design needs tied to typography, screen-fills/product interaction, color grading, and evaluation. • Extensive knowledge and use of Adobe Creative Suite (InDesign, Photoshop, Illustrator) • Website Design and Development with CMS. • Leveraged Google Analytics and Hootsuite to collect quantitative and qualitative data. • Analyzed SEO/SEM strategies to drive more client traffic, brand loyalty, and engagement. • Managed, mentored, recruited, and hired – creating a world-class UX team that fostered high performance and innovation.

Internal Corporate Marketing Design Manager | UX & UI

• Mar 2021 - Oct 2021

Executing Brand Development and Marketing Strategies, including web design, web development, brand engagement, UX, and UI, for Conversion Logix, The Conversion Cloud, and The Conversion Cloud Partner Program and elevating graphic design, marketing collateral, digital marketing, SEO, and SEM for the existing Conversion Logix brand. • Partnered and delivered with groups across the organization, including Product Management, Engineering, and Sales. • Provided UX oversight and guidance from early discovery through launch utilizing critiques, brainstorming sessions, AB testing, and other human-centered design methodologies and practices. • Designed, developed, and programmed all creative from concept to launch.

Marketing Manager

• Jun 2018 - Nov 2019

Envisioned and enacted a roadmap to elevate brand visibility and keep consistency across all production channels. Strategized branding implementation for successful SEM. Reported to the Senior VP of Construction. • Collaborated and communicated closely with key stakeholders and leaders in design, product management, engineering, and marketing to execute UX and Product strategies, justify decisions, provide escalation management and drive our enterprise and team OKRs and KPIs. • Established and maintained the EMBREE BRAND style standards: logos, colors, typography, and other graphic collateral. • Implemented marketing strategies to create brand awareness. • Improved product promotion and demand through the development and implementation of integrated marketing plans leveraging appropriate channels, including but not limited to social media, email marketing, and internal communication portals to implement the marketing plan. • Created engaging content and graphics/digital assets. • Streamlined the timely production of marketing collateral, including but not limited to: brochures, flyers, ads, catalogs, and magazines. • Maintained UI/UX website and web analytics. • Leveraged Google Analytics and HootSuite to collect quantitative and qualitative data. • Executed and managed all Social Media presence. • Created, implemented, and analyzed engagement of SEO/SEM strategies from concept to launch. • Analyzed engagement and executed SEO/SEM strategies to drive more client traffic. • Developed all Stand Operating Procedures for Marketing and Business Development. • Prepared responses to RFQ/RFPs. • Archived project data, resumes, and proprietary information. • Met deadlines for timely completion of the review process and submission of proposals. • Coordinated company advertising, marketing campaigns, press releases, and awards submittals.