Marcy Kreda

Advanced Analytics Consultant at Circana
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Experience

    • Market Research
    • 700 & Above Employee
    • Advanced Analytics Consultant
      • Apr 2022 - Present

    • United States
    • Market Research
    • 700 & Above Employee
    • Consumer Attitudes and Segmentation Analyst
      • Jul 2017 - Mar 2023

      I will start working in the Consumer Shopping Marketing division, as an analyst, at IRI I will start working in the Consumer Shopping Marketing division, as an analyst, at IRI

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching and Research Assistant
      • Jan 2014 - May 2017

      - Selected fellowship/scholarship recipient to assist Market Research professor in University research lab; served as prototype for future undergraduate student and professor pairings throughout the business school - Sponsored and led study to gain insights on influencers of consumer decision making, leveraging physiological research techniques such as eye tracking, heart rate monitoring, and skin conductivity; findings to be presented at the annual University of Iowa Undergraduate Research Festival - Teaching Assistant for an Advanced Market Research class, where we are testing the efficiency of various shelf layouts through data analysis of different eye tracking methods - Earned the opportunity to present (as a Junior) a hypothesized market research study which extrapolated predictions of stock market behaviors at the annual University of Iowa Undergraduate Research Festival Show less

    • Market Research
    • Lewis Summer Intern - Jewish Federation of Metropolitan Chicago
      • Jun 2015 - Jan 2016

      - Assisted in over 70 research interviews, including handling all scheduling, facilitation and verbatim note taking; leveraged consolidated verbatim sheets to draw inferences on customer preferences and needs - Observed and documented responses of multiple employee focus group sessions - Participated in brand strategy and brainstorming meetings to ultimately recommend new brand ideas for clients - Developed and implemented a won/loss client discussion guide to gain insights on business decisions, influencing future Yastrow business opportunities Show less

    • Financial Services
    • 700 & Above Employee
    • Commercial Banking Intern
      • May 2014 - Aug 2014

      - Converted files and records into commercial banking customer information on bank database - Transferred images of checks from a database into excel files, resulting in bank's ability to identify savings opportunities for clients - Reformatted customers' ongoing financial statements into spreadsheets, enabling easy identification of non-compliance and overall financial status - Assisted International Banking department by taking information from prospect list and entering into tracking database to provide accurate and current status of potential client opportunities Show less

    • United States
    • Government Relations Services
    • 1 - 100 Employee
    • Cashier, Swim Instructor, Slide Attendant, and Lifeguard
      • May 2009 - Aug 2014

      - Worked at the community pool to develop the swimming skills and ensure the safety of swimmers at all ages - Accountable for accuracy of all cash and credit transactions for pool entry - Worked at the community pool to develop the swimming skills and ensure the safety of swimmers at all ages - Accountable for accuracy of all cash and credit transactions for pool entry

Education

  • DePaul University
    Masters of Science in Marketing Analysis
    2020 - 2022
  • University of Iowa
    Bachelor of Business Administration - BBA, Marketing, Psychology
    2013 - 2017

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