Marcy Kreda
Advanced Analytics Consultant at Circana- Claim this Profile
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Bio
Experience
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Circana
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Market Research
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700 & Above Employee
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Advanced Analytics Consultant
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Apr 2022 - Present
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IRI
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United States
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Market Research
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700 & Above Employee
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Consumer Attitudes and Segmentation Analyst
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Jul 2017 - Mar 2023
I will start working in the Consumer Shopping Marketing division, as an analyst, at IRI I will start working in the Consumer Shopping Marketing division, as an analyst, at IRI
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University of Iowa
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United States
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Higher Education
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700 & Above Employee
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Teaching and Research Assistant
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Jan 2014 - May 2017
- Selected fellowship/scholarship recipient to assist Market Research professor in University research lab; served as prototype for future undergraduate student and professor pairings throughout the business school - Sponsored and led study to gain insights on influencers of consumer decision making, leveraging physiological research techniques such as eye tracking, heart rate monitoring, and skin conductivity; findings to be presented at the annual University of Iowa Undergraduate Research Festival - Teaching Assistant for an Advanced Market Research class, where we are testing the efficiency of various shelf layouts through data analysis of different eye tracking methods - Earned the opportunity to present (as a Junior) a hypothesized market research study which extrapolated predictions of stock market behaviors at the annual University of Iowa Undergraduate Research Festival Show less
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Yastrow and Company
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Market Research
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Lewis Summer Intern - Jewish Federation of Metropolitan Chicago
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Jun 2015 - Jan 2016
- Assisted in over 70 research interviews, including handling all scheduling, facilitation and verbatim note taking; leveraged consolidated verbatim sheets to draw inferences on customer preferences and needs - Observed and documented responses of multiple employee focus group sessions - Participated in brand strategy and brainstorming meetings to ultimately recommend new brand ideas for clients - Developed and implemented a won/loss client discussion guide to gain insights on business decisions, influencing future Yastrow business opportunities Show less
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MB Financial Bank
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Financial Services
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700 & Above Employee
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Commercial Banking Intern
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May 2014 - Aug 2014
- Converted files and records into commercial banking customer information on bank database - Transferred images of checks from a database into excel files, resulting in bank's ability to identify savings opportunities for clients - Reformatted customers' ongoing financial statements into spreadsheets, enabling easy identification of non-compliance and overall financial status - Assisted International Banking department by taking information from prospect list and entering into tracking database to provide accurate and current status of potential client opportunities Show less
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Deerfield Park District
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United States
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Government Relations Services
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1 - 100 Employee
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Cashier, Swim Instructor, Slide Attendant, and Lifeguard
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May 2009 - Aug 2014
- Worked at the community pool to develop the swimming skills and ensure the safety of swimmers at all ages - Accountable for accuracy of all cash and credit transactions for pool entry - Worked at the community pool to develop the swimming skills and ensure the safety of swimmers at all ages - Accountable for accuracy of all cash and credit transactions for pool entry
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Education
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DePaul University
Masters of Science in Marketing Analysis -
University of Iowa
Bachelor of Business Administration - BBA, Marketing, Psychology