Experience

TRIBES.

• Germany
• Advertising Services
• 1 - 100 Employee

• Director PR-Marketingkommunikation

  • Feb 2018 - Present

  • Partner Agency of SILK RELATIONS. • Clients: Levi's, Dr. Martens, Under Armour, nothing • Development of PR concept, brand strategies and marketing campaigns • Budget planning & Finance controlling • New business & strategy • Management & economic responsibility of agencies divisions • Seeding strategies and community building • Clients: Clarks, nothing, Kangaroos, Snipes, Asics EMEA, Mediacom, Universal, Reebok, Klarna • Partner Agency of SILK RELATIONS. • Clients: Levi's, Dr. Martens, Under Armour, nothing • Development of PR concept, brand strategies and marketing campaigns • Budget planning & Finance controlling • New business & strategy • Management & economic responsibility of agencies divisions • Seeding strategies and community building • Clients: Clarks, nothing, Kangaroos, Snipes, Asics EMEA, Mediacom, Universal, Reebok, Klarna



DC Shoes

• United States
• Apparel & Fashion
• 400 - 500 Employee

• Marketing und Öffentlichkeitsarbeit/PR

  • Jul 2022 - Present



Selbstständig

• Berlin, Deutschland

• Freelance Brand Communications & Strategic Consulting

  • Feb 2019 - Present

  • Clients: act3, TLGG, Scholz and Friends, Mercedes Benz, Highsnobiety and many more. • Clients: act3, TLGG, Scholz and Friends, Mercedes Benz, Highsnobiety and many more.



Lodown Magazine

• Berlin, Deutschland

• Marketing Manager / Podcast Editor & Producer

  • Nov 2018 - Jan 2023



The Adventures Of

• Berlin und Umgebung, Deutschland

• Senior Brand / Account Manager

  • Jan 2018 - Oct 2018

  • Clients: ASICS Global, Rimowa • Development and implementation of global brand strategies and campaigns • Client support and responsible agency partner • Market research & identification • Brand collaborations • Trend scouting with a focus on fashion, sports, subculture & lifestyle • Clients: Asics Global & EMEA, Rimowa, Diageo • Clients: ASICS Global, Rimowa • Development and implementation of global brand strategies and campaigns • Client support and responsible agency partner • Market research & identification • Brand collaborations • Trend scouting with a focus on fashion, sports, subculture & lifestyle • Clients: Asics Global & EMEA, Rimowa, Diageo



Cohort Agency

• Berlin und Umgebung, Deutschland

• Founder

  • Nov 2013 - Dec 2017

  • Clients: Quiksilver, Roxy, DC Shoes With our very own passion for fashion and culture, we created a Full Service Agency. An agency that is aware of the language of subculture - as well as mainstream movements and brands, aiming to help these brands achieve maximum visibility and authenticity in either sector. • Development and implementation of Marketing & PR concepts & strategies • Seeding strategies and community building • Full 360 event management - Example: https://www.youtube.com/watch?v=BCakNibjrf4 • Press Days (Munich Press Open & German Press Days), Tradeshows (ISPO, Bright, Seek) • Worked for clients: Quiksilver, Roxy, DC Shoes, KangaROOS, Makia Clothing Show less



haebmau.

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant

  • Sep 2016 - Nov 2017

  • Clients: Diageo, Katjes • Development and implementation of PR concepts and social media strategies • Budget planning & Finance controlling • Seeding strategies and community building • Marketing events, Event management • Product launches, Press Days, Tradeshows • Clients: Diageo, Katjes • Clients: Diageo, Katjes • Development and implementation of PR concepts and social media strategies • Budget planning & Finance controlling • Seeding strategies and community building • Marketing events, Event management • Product launches, Press Days, Tradeshows • Clients: Diageo, Katjes



Boardriders

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• PR & Marketing Consultant Quiksilver Group

  • Apr 2012 - Oct 2017

  PR for Quiksilver, Roxy & DC Shoes • Development and implementation of PR concepts • Seeding strategies and community building • Full 360 event management - Example: https://www.youtube.com/watch?v=BCakNibjrf4 • Press Days (Munich Press Open & German Press Days), Tradeshows (ISPO, Bright, Seek) PR for Quiksilver, Roxy & DC Shoes • Development and implementation of PR concepts • Seeding strategies and community building • Full 360 event management - Example: https://www.youtube.com/watch?v=BCakNibjrf4 • Press Days (Munich Press Open & German Press Days), Tradeshows (ISPO, Bright, Seek)



ABOUTKOKOMO

• Germany
• Design Services
• 1 - 100 Employee

• Freelancing Project Manager

  • Dec 2015 - Feb 2016

  • Client: Adidas • Organization of the Adidas originals NMD launch event as Freelance Project Manager • Client: Adidas • Organization of the Adidas originals NMD launch event as Freelance Project Manager



KangaROOS

• Creative Brand Consulting

  • Oct 2013 - Mar 2015

  • Development and implementation of PR strategies and social media campaigns • Brand collaborations • Endorsing trendsetters, young entrepreneurs, artists, etc. • Seeding of product to the right and relevant media, opinion leaders and target groups • Development and implementation of PR strategies and social media campaigns • Brand collaborations • Endorsing trendsetters, young entrepreneurs, artists, etc. • Seeding of product to the right and relevant media, opinion leaders and target groups



Civilist Berlin

• Berlin und Umgebung, Deutschland

• Production

  • Dec 2010 - 2015



Bold Berlin

• Berlin

• PR Consultant

  • Jun 2011 - Oct 2011

  • Clients: Levi's Made & Crafted, G-Shock • Development and implementation of PR concepts • Seeding strategies and community building • Press Days • Clients: G-Shock & Levi’s Made & Crafted • Clients: Levi's Made & Crafted, G-Shock • Development and implementation of PR concepts • Seeding strategies and community building • Press Days • Clients: G-Shock & Levi’s Made & Crafted



Style and the Family Tunes

• Newspaper Publishing

• Online Marketing Manager

  • Sep 2007 - Dec 2010