Marcus Rooney

Marketing Specialist / Data Expert at Tech Exchange
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • Japanese Professional working proficiency
  • French Limited working proficiency
  • German Elementary proficiency
  • Mandarin Elementary proficiency

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Bio

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5.0

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Ben Delaney

Marcus is a quick learner and an eager student. He stepped up to boost our social and traditional marketing in a chaotic environment with minimal direction, and few systems in place. I enjoyed working with Marcus thanks to his cheery attitude and ability to take constructive criticism and put it to work. Marcus will be a great asset in a well-organized marketing team where his contributions will be significant.

Brennan Gamwell, Esq.

During Marcus’s career transition to a marketing coordinator position, I mentored Marcus on basic marketing and martech. Marcus focuses unwaveringly on his goals. He leverages evidence-based approaches to drive positive outcomes. He relishes implementing metrics-driven improvements. He searches constantly for learning opportunities and new challenges. Then, he applies his learnings to his projects at work. Most importantly, Marcus excels when working with a team. He is thoughtful, with a stellar EQ, allowing him to work effectively with many different types of people and cross-functionally. He exudes level-headedness and compassion. He brings out the best in others. Given Marcus’s command of the fundamental skills required in any profession—focus, drive, and tribe—I wholeheartedly recommend Marcus for any position.

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Credentials

  • Google Ads Display Certification
    Google
    Aug, 2021
    - Nov, 2024

Experience

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing Specialist / Data Expert
      • Nov 2021 - Present

      Strategic Support - implemented creative, efficient campaigns that engaged the public in Tech Exchange's mission, programs, and products. Provided support to meet goals for program outreach and awareness, cash and in-kind donations, computer sales, events, and other initiatives. B2B and B2C marketing and data analysis. Digital Marketing - Within my first two months, I assisted an end-of-year fundraising campaign that achieved a 20% increase in donations - an all-time high! Developed new outreach strategies, and EOY Fundraising and Holiday Sales were at an all-time high yet again in 2022. Created a collaborative GTM strategy for launching an internet outreach program that exceeded expectations, connecting hundreds of families to federal resources that bridge the digital divide. Built partnerships with schools, fellow nonprofits, government departments, and world-class companies such as Intel, Verizon Labs, Google, and AppDirect. Maintained our company website implementing updates and integrations with third-party tools using HTML and CSS. Crafted and managed end-to-end email campaigns in Mailchimp, implementing A/B testing and customer journeys to improve outcomes. Managed physical campaigns such as direct mail and print collateral. Professional graphic design and photo editing with Canva and Pixelmator. Consistently meet or exceed performance goals. Data Expertise - Regularly audited our internal data and data collection processes, built and maintained several complex executive reporting spreadsheets (including our Annual Report!), suggested process improvements, and helped manage our adoption of robust CRM tools such as Salesforce and Classy. Built a culture of data across the organization. Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Operations Manager
      • Apr 2018 - Nov 2021

      Managed Sales - pitched our organization frequently to potential customers, managed phone outreach campaigns, resolved customer concerns and complaints, ensured customer satisfaction, and built community. Managed Marketing Campaigns- increased enrollment by 100% in summer camps for kids by launching a coordinated social media marketing campaign, pitched new ideas to expand the customer base, and created and managed email marketing campaigns. Provided Operations Support - technical support, scheduling, selecting vendors, creating media, graphics and templates, maintaining the business website, managing business process improvements, and aiding events. Oversaw Renovations - managed vendors and personally completed extensive and economical renovations to the facility. Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Enumerator
      • Mar 2020 - Nov 2020

      As an All Star Census Enumerator, I was in the top twenty out of hundreds of enumerators working in Contra Costa county. I went above and beyond to raise awareness of the census in my local Chinese speaking community, took the lead on managing serviced based enumerations (leading the count of people experiencing homeless in Golden Gate Park), and consistently performed well above even the bonus quotas I was given. As an All Star Census Enumerator, I was in the top twenty out of hundreds of enumerators working in Contra Costa county. I went above and beyond to raise awareness of the census in my local Chinese speaking community, took the lead on managing serviced based enumerations (leading the count of people experiencing homeless in Golden Gate Park), and consistently performed well above even the bonus quotas I was given.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Jan 2017 - Aug 2017

      Worked with Professor Majid Dadgar to educate 60 of my fellow business students in the basics of business software, project management, and database operations (MS Project, Visio, and MySQL). Achieved a 92% class average and improved learning outcomes through collaborative revision of project grading criteria. Streamlined the student workflow by emphasizing essential concepts in database management, saving hours of time. Worked with Professor Majid Dadgar to educate 60 of my fellow business students in the basics of business software, project management, and database operations (MS Project, Visio, and MySQL). Achieved a 92% class average and improved learning outcomes through collaborative revision of project grading criteria. Streamlined the student workflow by emphasizing essential concepts in database management, saving hours of time.

Education

  • University of San Francisco
    Bachelor’s Degree, International Business, Japanese Studies
    2015 - 2017
  • Sophia University
    Japanese Studies
    2016 - 2016
  • Foothill College
    International Business, 3.80 GPA
    2014 - 2015
  • Trailhead by Salesforce
    Admin, Marketing Cloud, Nonprofit, Education
    2021 - 2021

Community

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