Experience

Heiniger Australia & New Zealand
• Australia
• Farming
• 1 - 100 Employee
• Australasian Marketing Manager

  • Apr 2017 - Present


Agworld

• United States
• Farming
• 1 - 100 Employee

• Head of Global Marketing

  • 2014 - Apr 2017

  Collaborative Farming Solution that enables farmers and agronomists to truly work as one. It's my role to get Agworld's name out there, make it easy for customers to discover why it's worth their time and tell the story of why we do what we do. • Manage human, physical and financial resources to meet business KPIs, budgets and timeframes • Develop and deploy the collaborative marketing plan that is responsive to the needs of the company, the trends of the industry and opportunities to grow market share • Lead, manage and coordinate teams across locations and countries, maintaining the balance of brand consistency with localisation for territories • Implement brand guidelines for a strong, consistent brand experience across all touch points • Build and strengthen key relationships with national publications and media outlets for PR initiatives • Plan, coordinate and lead events, promotions and campaigns that strengthen engagement, build brand awareness and increase sales. Show less



Tekron International Ltd

• Marketing Manager

  • 2011 - 2014

  Because timing is everythingHigh precision GPS and GLONASS Satellite Clocks, Rubidium Atomic Clocks and Stratum 1 Network Time Server solutions. • Research, target, implement and measure all marketing initiatives of the company• Develop and execute annual B2B/B2C marketing plans, strategies and tactics• Cultivate brand loyalty and generate awareness through advertising, promotions and social media• Communicate company and product-specific news through press releases, newsletters, launch videos and website updates• Organise and oversee marketing trips (i.e. conferences, exhibits, symposiums and users’ group forums) • Monitor, analyse and report on online marketing events, including competitor landscape• Create and liaise with designers, printers and manufacturers for technical and promotion collateral• Manage consistent company branding and maintain brand perception across all company materials• Enhance and redesign all customer touchpoints including digital, print and product packaging Show less

• Export Sales Manager

  • 2011 - 2011

  Because timing is everythingHigh precision GPS and GLONASS Satellite Clocks, Rubidium Atomic Clocks and Stratum 1 Network Time Server solutions. • Increase regional sales activities and co-develop initiatives with global reseller representatives• Grow revenue and market share in South American, European and South East Asian territories• Coordinate compliance and validation according to ISO 9000, CE, C-tick and UL technical specs• Comply with import/export regulations and taxes, certificates of origin and customs declarations Show less



Language Schools New Zealand

• New Zealand
• Professional Training and Coaching

• General Manager

  • 2008 - 2010

  • Single-handedly manage the daily operation and profitability of the business • Develop sustainable methods of enrolment, arrival, accommodation, support groups and school transfers for 70+ non-English speaking students • Organise school finances, annual budgets, monthly payables and taxation requirements • Comply with New Zealand Qualifications Authority, Ministry of Education and English New Zealand’s regulations and biennial audit requirements • Establish an online marketing presence and forum for past, current and potential students and staff • Liaise with Director of Studies for curriculum implementation, student performance and disciplinary action Show less



Paperplus Queenstown

• Sales Duty Manager

  • 2006 - 2008

  • Deliver quality customer service and in-depth product knowledge to a tourist-centric market • Implement marketing tactics to establish the brand as the “familiar and local” supplies provider in the area • Financial management (e.g. cash handling, reconciling, banking and end of day settlements) procedures) • Deliver quality customer service and in-depth product knowledge to a tourist-centric market • Implement marketing tactics to establish the brand as the “familiar and local” supplies provider in the area • Financial management (e.g. cash handling, reconciling, banking and end of day settlements) procedures)



Publicis Advertising

• Advertising Services
• 100 - 200 Employee

• Copywriter & Project Manager

  • 2005 - 2006

  • Develop creative and effective copy across multiple channels of communication and media in a deadline-oriented environment • Understand and discuss client requests and objectives to deliver impactful project proposals • Conduct internal and external market research • Write and edit marketing, PR and collateral copy for technical niche products and translate the information into layman-friendly prose • Develop creative and effective copy across multiple channels of communication and media in a deadline-oriented environment • Understand and discuss client requests and objectives to deliver impactful project proposals • Conduct internal and external market research • Write and edit marketing, PR and collateral copy for technical niche products and translate the information into layman-friendly prose



SunCom Wireless

• Telecommunications
• 1 - 100 Employee

• Manager & Wireless Sales Specialist

  • 2003 - 2005

  • Execute strategies that assist staff in achieving personal KPIs and monthly store stretch targets • Provide in-depth technical and practical knowledge of products, services and the mobile data network • Provide outstanding service in pursuit of customer delight • Execute strategies that assist staff in achieving personal KPIs and monthly store stretch targets • Provide in-depth technical and practical knowledge of products, services and the mobile data network • Provide outstanding service in pursuit of customer delight