Marcus White, MBA
Creative Director & Consultant at Larnell Alan Enterprises- Claim this Profile
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Bio
Experience
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Larnell Alan Enterprises
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United States
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Wholesale
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1 - 100 Employee
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Creative Director & Consultant
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Nov 2017 - Present
Las Vegas, Nevada Fashion brand designer and sourcing agent for hospital and hotel linens.
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Founder & CEO
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Apr 2010 - Present
Las Vegas Metropolitan Area Provide consulting services in the areas of Textiles, Marketing & Sales, Project Management, Business & Brand Development
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VP Sales
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May 2018 - Apr 2021
Responsible for developing strategic sales plans for developing business and achieving the company sales goals. Manage the sales teams, operations, and resources to deliver profitable growth. Manage customer expectations and contribute to a high level of customer satisfaction. Monitor customer, market and competitor activity and provide feedback to company leadership team. Work closely with VP Marketing to establish successful support, channel and partner programs. Manage key… Show more Responsible for developing strategic sales plans for developing business and achieving the company sales goals. Manage the sales teams, operations, and resources to deliver profitable growth. Manage customer expectations and contribute to a high level of customer satisfaction. Monitor customer, market and competitor activity and provide feedback to company leadership team. Work closely with VP Marketing to establish successful support, channel and partner programs. Manage key customer relationships and participate in closing strategic opportunities. Show less
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Prolifiq
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United States
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Software Development
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1 - 100 Employee
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Business Analyst
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Oct 2017 - Apr 2018
Manages analysis while considering the business implications of the application and technology to the current and future business environment. In collaboration with VP of Marketing, plan and schedule the roadmap of special projects and activities. Conducts daily interaction with the other sub-teams (software development, quality assurance, systems support, and project management) including activity statuses, project planning, resource planning, issue management, and information… Show more Manages analysis while considering the business implications of the application and technology to the current and future business environment. In collaboration with VP of Marketing, plan and schedule the roadmap of special projects and activities. Conducts daily interaction with the other sub-teams (software development, quality assurance, systems support, and project management) including activity statuses, project planning, resource planning, issue management, and information updates. Formulates and defines systems scope and objectives through research and fact-finding combined with a basic understanding of user needs, business systems and industry requirements. Participates in development and review of technical standards, procedures, and policies with Product team. Ensures improvement opportunities in business systems analysis procedures and practices are identified and implemented. Show less
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Anthem, Inc.
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director, Sales & Marketing/Health Promotions
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Apr 2015 - Jun 2017
Indianapolis, Indiana • Responsible for member growth, retention, collateral creation, member and provider communications, marketing and advertising, and outreach for the State of Indiana (92 Counties) • Expand the scope of the marketing department to include health promotions and outreach • Exceed stringent deadlines for development and execution for more than 1500 member and provider facing collaterals for 3 diverse Medicaid products annually • Improvement in department productivity by 62% in one… Show more • Responsible for member growth, retention, collateral creation, member and provider communications, marketing and advertising, and outreach for the State of Indiana (92 Counties) • Expand the scope of the marketing department to include health promotions and outreach • Exceed stringent deadlines for development and execution for more than 1500 member and provider facing collaterals for 3 diverse Medicaid products annually • Improvement in department productivity by 62% in one year • Exceed membership growth goal by 9% • Utilize marketing trend analysis • Strategically align marketing and health promotions goals with key to achieve health plan and corporate goals • Manage $10M marketing budget • Direct and coordinate activities of the marketing operation to accomplish corporate outreach activities, and periodically evaluates and reports results • Ensure compliance with federal, state, and municipal laws, rules, and guidelines for marketing and outreach; organizes and directs training and orientation for all associates • Establish relationships with key influential partners from faith based community to professional sports that play a role in brand development • Oversee 30 staff members and more than ten vendor partnerships • Creator of Anthem Indiana Medicaid Community Health Worker Program • Creator of Anthem Indiana Medicaid Health Promotions and Dental Outreach Programs • Oversee health plan fleet vehicles (8) • Creator of three health and wellness signature events (Blue Ticket to Health, Dance Against Obesity, Interfaith Health and Wellness Summit) Show less
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Amerigroup
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Marketing Consultant
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Apr 2013 - Apr 2015
Las Vegas, Nevada • Manages assigned territories and specific business initiatives such as Community Relations, Uninsured Outreach Program, Retention or Provider Marketing. • Responsible for developing and executing marketing strategic plan • Assists with the development of new evaluation of current strategic initiatives. • Implements strategic initiatives that will drive member growth, retention and/or address the health plan priorities. • Ensure consistent compliance with all state, federal and… Show more • Manages assigned territories and specific business initiatives such as Community Relations, Uninsured Outreach Program, Retention or Provider Marketing. • Responsible for developing and executing marketing strategic plan • Assists with the development of new evaluation of current strategic initiatives. • Implements strategic initiatives that will drive member growth, retention and/or address the health plan priorities. • Ensure consistent compliance with all state, federal and Amerigroup specific requirements. • Acts as liaison with community advocacy groups that impacts target population. • Attends networking meetings to deliver key AGP messages. • Identifies, develops and builds relationships with community organizations, provider offices, faith based organizations and perform other activities to enhance Amerigroup’s presence in the community. • Identifies cultural issues regarding current and potential members and communicate issues and potential solutions to management. • Tracks all marketing and sales activities, as well as update and maintain results in sales database. • Conduct marketing presentations to increase effectiveness in establishing rapport, assessing individual needs and communicating product/benefit features and differences. • Partners with External Communications to identify media opportunities to strengthen brand recognition. • Hires and manages all temporary marketing staff Show less
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Nevada System of Higher Education
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Higher Education
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100 - 200 Employee
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Program Coordinator
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Jan 2011 - Jun 2011
Las Vegas, Nevada Area • Developed and implement RFP process and procedures for NSHE CACG sub-grants. • Plan, coordinate and carry out technical meetings for grant eligible organizations. • Administer the solicitations for the GoToCollege.org activities. • Tracked grant expenditures in line with federal requirements. • Complete required federal reports and work with sponsored programs to submit reports. • Plan, coordinate and serve on committees with representatives from partner… Show more • Developed and implement RFP process and procedures for NSHE CACG sub-grants. • Plan, coordinate and carry out technical meetings for grant eligible organizations. • Administer the solicitations for the GoToCollege.org activities. • Tracked grant expenditures in line with federal requirements. • Complete required federal reports and work with sponsored programs to submit reports. • Plan, coordinate and serve on committees with representatives from partner organizations. • Developed relationships with grant-eligible organizations. • Participated, as needed, in other statewide college access initiatives that further Nevada CACG goals and activities. • Monitored CACG activities and attend meetings as necessary. Show less
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City of Reno
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United States
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Government Administration
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400 - 500 Employee
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Commuity/Legislative Liaison
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Oct 2007 - Apr 2010
Reno, Nevada Area • Served as a liaison for the Mayor, City Council and the community, Neighborhood Advisory Boards (NAB), private enterprises and other government agencies. • Planned and arranged presentations regarding City and NAB education and awareness programs. • Wrote, edited and formatted newsletters and articles for internal distribution to City employees. • Coordinated and facilitated meetings between citizens, public and private sector representatives, City Council and the Mayor. • Oversaw… Show more • Served as a liaison for the Mayor, City Council and the community, Neighborhood Advisory Boards (NAB), private enterprises and other government agencies. • Planned and arranged presentations regarding City and NAB education and awareness programs. • Wrote, edited and formatted newsletters and articles for internal distribution to City employees. • Coordinated and facilitated meetings between citizens, public and private sector representatives, City Council and the Mayor. • Oversaw and monitored NAB Community Pride Grant Budgets. • Produced and directed programs for television and radio. • Advocated the City’s position at the state legislature and promoted issues in the City’s best interest. • Responded to requests and inquiries from legislators, City staff, and the general public regarding bills passed or pending and City positions on various legislative issues. • Researched and analyzed legislative issues and bills; determine the City’s position to ensure legislation is in the City’s best interest. • Developed, write and coordinate NAB meeting agendas. • Met with individual legislators and state officials; appear before legislative committees and other groups to present and explain the City’s position on legislative matters. Show less
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Regional Representative
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Apr 2005 - Oct 2007
Senator Majority Leader Harry Reid's liaison to health community, senior citizens, African-American community, non-profit organizations, youth groups, local Chambers of Commerce and leaders of the faith community. Also, performed casework for individual constituents in the areas of Social Security, Business, Internal Revenue Service, Education, Housing, Medicare and the Department of Labor. Monitored federal legislation in the areas of Health and Human Services, Renewable Energy… Show more Senator Majority Leader Harry Reid's liaison to health community, senior citizens, African-American community, non-profit organizations, youth groups, local Chambers of Commerce and leaders of the faith community. Also, performed casework for individual constituents in the areas of Social Security, Business, Internal Revenue Service, Education, Housing, Medicare and the Department of Labor. Monitored federal legislation in the areas of Health and Human Services, Renewable Energy, Internal Revenue Service, Education, Housing Urban Development and Department of Labor that impacted the State of Nevada. And publicly spoke on the Senator’s behalf at public events. Show less
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Education
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Florida State University
B.S., Communication Science and Disorders -
University of Phoenix
Master of Business Administration (MBA), International Business -
South Carolina State University
N/A, Speech Pathology and Audiology