Experience

Hager & Werken GmbH + Co. KG

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Sales & Marketing Director Europe

  • Oct 2010 - Present

  Responsible for all European Marketing and Sales activities in dental & medical market with main task to re-structure and optimize organization to adapt to changed environment.Target is to modernize and stream line processes to become more efficient and to lead company to increase of turnover and profits during set time frame.Leading, motivating and coaching 40 people in direct line. Responsible for leadership, development and continuous education of staff to reach set budgets and targets.Steady exchange and negotiations with customers (main dealer groups in Europe), opinion leaders, Universities, dental associations and media.Directly reporting to General Manager and main shareholder.



Evolution Marketing

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Owner

  • Mar 1993 - Present

  Evolution Marketing is a full service advertising and PR agency. Based on our customers briefing we develop marketing concepts and transfer them into reality.We create brands, support your launch of a new technology as well as find creative ways to promote existing products successfully in a competitive environment.With a mix of advertising, public relations, dialogue marketing, event management and sponsoring we are able to offer a hollistic approach to efficiently reach your targets in a reasonable period of time. B to B and B to C experience for more than 25 years.



Zantomed GmbH

• Germany
• Medical Equipment Manufacturing

• Managing Director at Zantomed GmbH

  • Jul 2008 - Sep 2010

  Implemented direct selling medical consumable company in dental market. Changed to shareholder position in 2010. Implemented direct selling medical consumable company in dental market. Changed to shareholder position in 2010.



Kuraray Noritake Dental Europe

• Medical Equipment Manufacturing

• Sales & Marketing Manager Europe

  • Sep 1998 - Feb 2008

  Set up Medical Division from scratch within international chemical enterprise Kuraray Inc. in 1998.Performed market analysis to strategically enter all relevant countries in Europe by choosing exclusive distribution partners per region. Steady communication and training activities, initiating new marketing programs and establishment of close opinion leader network led to impressive turnover development.Created new Corporate Identity and expanded international brand awareness. Set up Medical Division from scratch within international chemical enterprise Kuraray Inc. in 1998.Performed market analysis to strategically enter all relevant countries in Europe by choosing exclusive distribution partners per region. Steady communication and training activities, initiating new marketing programs and establishment of close opinion leader network led to impressive turnover development.Created new Corporate Identity and expanded international brand awareness.



DFS-Diamon GmbH

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• International Marketing & Sales Manager

  • Sep 1997 - Aug 1998

  As the International Marketing & Sales Manager I was planning, creating and managing new marketing concepts and optimized the existing CI. Led and motivated area sales representatives, supported key-accounts and supervised national and international fair trades.Set up and controlled yearly budgets and turnover targets. Reported directly to CEO. As the International Marketing & Sales Manager I was planning, creating and managing new marketing concepts and optimized the existing CI. Led and motivated area sales representatives, supported key-accounts and supervised national and international fair trades.Set up and controlled yearly budgets and turnover targets. Reported directly to CEO.



C.HAFNER

• Germany
• Fabricated Metal Products
• 1 - 100 Employee

• Area Sales Manager

  • Oct 1995 - Jul 1997

  Start in the dental business field as Area Sales Manager. Responsibility to attract new customers and to increase yearly turnover according to target agreements. Due to professional employees training system of C.Hafner company quick adaptation for specialties in the dental branch. Overachieved set targets quickly and regularly. First exhibition experiences, training of new staff and envolvement in first strategic marketing projects. Start in the dental business field as Area Sales Manager. Responsibility to attract new customers and to increase yearly turnover according to target agreements. Due to professional employees training system of C.Hafner company quick adaptation for specialties in the dental branch. Overachieved set targets quickly and regularly. First exhibition experiences, training of new staff and envolvement in first strategic marketing projects.



Berufsakademie Stuttgart & Kaufhof Warenhaus AG / Metro AG

• Diplom-Betriebswirt (BA)

  • Oct 1992 - Sep 1995

  Achievement of Master of Business Management at the State Business Academy (BA).Specialisation in International Marketing, Trade Marketing and Organisation.At the same time training on the job experience in the fields of Purchase, Sales, Trade Marketing, Controlling, IT and General Management within Kaufhof Warenhaus AG, a leading department store in Germany. Achievement of Master of Business Management at the State Business Academy (BA).Specialisation in International Marketing, Trade Marketing and Organisation.At the same time training on the job experience in the fields of Purchase, Sales, Trade Marketing, Controlling, IT and General Management within Kaufhof Warenhaus AG, a leading department store in Germany.