Content and Brand Lead

• Dec 2021 - Present

- Lead the development of a global vision, strategy and roadmap for content marketing, and drive execution across the B2B customer lifecycle by business segment and audience.- Establish and own the editorial calendar that integrates with all marketing activity, and ensures the continuous creation and distribution of high-quality content.- Collaborate closely with Marketing, Sales, and Customer Success to create content that accelerates funnel results, as well as builds awareness and thought-leadership.Lean into customer and market data to identify and recommend new content opportunities.- Coordinate with digital marketing and external agencies test and optimize content including SEO and search results.- Define goals and KPIs to measure and report on content performance that leads to continuous improvements.- Ensure the brand design and tone of voice is consistent across all channels. Work with the wider marketing dream on content distribution to drive demand- Create relationships and alliances with industry influencers that will help elevate our brand and drive awareness. - Lead the distribution strategy for content across social media and owned channels to build audiences.- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar- Management of all creative resources including designers, writers, and other agency personnel- Liaise with the wider commercial team and create a feedback loop for ongoing assessment of brand design and messaging efficacy. Show less

Senior Marketing Executive - Content

• Apr 2021 - Dec 2021

Design and implement prospect and customer marketing communications to generate awareness, drive product interest and deliver results.- Guidance of content marketing strategy to support wider company campaigns and drive website traffic- Design, produce, write and edit first-rate content across diverse media types on the main website- Ensure optimisation across all relevant platforms, with a key focus on SEO

Marketing Executive

• Apr 2019 - May 2021

· Planning, creating and implementing CRM email marketing campaigns to drive sales leads· Planning and producing weekly blog newsletter · Designing, implementing and maintaining key automated email drip campaigns · Supported on ABM campaign using targeted outreach

Sales Development Representative

• Sep 2017 - Oct 2018

Responsible for identifying and creating new qualified sales opportunities in target accounts for Account Executives. • Targeted email outreach and calls to senior stakeholders • Worked closely cross-department to develop account and industry knowledge • Act as subject matter expert on SaaS product offering With the capability to author interactive video, game-based learning, simulations and scenarios, we offer unparalleled support and guidance to help excel with Elucidat and bring about real, measurable change. Trusted by industry leaders: Tesco, Pepsico, Comcast, Citgo, bsi, Renault Show less

Sales Executive

• Jul 2016 - Jun 2017

Claims Executive

• Jul 2015 - Jul 2016