Marcus Lim
Regional Head of Growth at Milieu Insight- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Asking Great Sales Questions
LinkedInSep, 2018- Nov, 2024 -
Body Language for Leaders
LinkedInSep, 2018- Nov, 2024
Experience
-
Milieu Insight
-
Singapore
-
Market Research
-
1 - 100 Employee
-
Regional Head of Growth
-
Mar 2020 - Present
-
-
-
Profiles by Kantar
-
Market Research
-
300 - 400 Employee
-
Associate Client Development Director
-
Jun 2017 - Mar 2020
-
-
Client Development Manager
-
Nov 2015 - Jun 2017
-
-
-
GfK - An NIQ Company
-
Germany
-
IT Services and IT Consulting
-
700 & Above Employee
-
Executive Manager, Commercial APAC
-
Jul 2015 - Nov 2015
-
-
Assistant Manager, APAC
-
Jul 2014 - Jun 2015
-
-
Senior Executive, APAC
-
Nov 2012 - Jun 2014
> Develop in-depth data analysis, consolidation and reporting of market trends, pricing strategies and distribution of Telecommunications Industry in APAC to identify underlying drivers and future trends. > Advise and support Fortune 500 Global clients on industry insights and strategies on its current positioning against its competitors.> Establish and maintain excellent relationships with key decision-makers of existing and potential clients to yield positive business results.> Responsible for revenue sales achievement of Telecommunications APAC. Lead and coordinate efforts of local APAC offices to ensure target attainments.> Entrusted with responsibility to ensure high quality of service and product. Specifically mentioned by Top Client for exceptional servicing in a Global client satisfaction survey 2013/2014.
-
-
-
dentsu
-
Japan
-
Advertising Services
-
700 & Above Employee
-
Junior Consultant
-
Aug 2011 - Nov 2012
> Co-managed a market research platform (Dentsu Asia Influencer Research) for the ASEAN region to understand the lifestyle, attitudes and consumer behavior of people. Developed regional/country reports every 4 months for the Dentsu network offices to support them in their businesses> Delivered consumer insights to Fortune 500 clients and account teams in different industries to drive brand strategy and new product development. Developed Quantitative research questionnaires, data analysis, visualization and dashboarding.> Managed focus groups in the ASEAN region for a regional branding project for Canon EOS. Developed a better understanding of the behavioural & attitudinal differences in the consumers of varying markets > Conducted Ad-Hoc studies (eg. Celebrity, Mobile App Usage) which was very well-received> Conducted Tableau workshops for Dentsu employees in the ASEAN region to create a knowledge sharing platform, as well as a growing set of clients interested in consumer insights
-
-
-
GfK - An NIQ Company
-
Germany
-
IT Services and IT Consulting
-
700 & Above Employee
-
Account Executive, APAC (Part-Time)
-
Jan 2011 - Apr 2011
-
-
-
GfK - An NIQ Company
-
Germany
-
IT Services and IT Consulting
-
700 & Above Employee
-
Intern
-
May 2010 - Aug 2010
-
-
-
-
Telesales
-
Jan 2007 - May 2007
> Achieved ‘Top Sales’ in a 5 months advertisement project, clinching advertisement sales in the Yellow Pages Buying Guide book & on Internet Yellow Pages
-
-
Education
-
Singapore Management University
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services -
Lund University
Bachelor of Business Administration (B.B.A.)