Marcus Crayton, Ph.D.

Senior Marketing Strategist at Motiliti Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Pflugerville, Texas, United States, US

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5.0

/5.0
/ Based on 3 ratings
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Amanda Lynne Smith, PhD

Marcus is a passionate and dedicated team-member and colleague who cares deeply about his work, taking care of others and making a meaningful impact. Marcus' ability to connect with others and build rapport is a real strength. During his time with AP he contributed greatly to our team culture through his mission-driven style, collaborative spirit, and authentic desire to make a difference in the lives of students and partners.

Bhavani Madisetti-Vemireddy

I have worked with Marcus at South University- Austin; Marcus s a wonderful colleague to work with - he is dependable, hard-working and has a great sense of humor that can infuse some much needed levity in a stressful environment. Not only was he respected by our fellow peers, the students looked up to him as an engaging educator who cares about his students as individuals with aspirations and goals outside of the classroom. His door was always open to both colleagues and students alike who just wanted to drop in to say 'hello' or if anyone needed an empathic listening ear. Kind and compassionate balanced with a sense of professionalism; he is an asset to SU-A and to all those around him.

Jesús Borrego

I worked with Marcus as Program Director at South University. He is a funny, intelligent and dedicated manager and educator, who is well respected by his superiors, peers and managers. He brings a positive attitude and hard work ethic to his position. I enjoyed working with Marcus.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Strategist
      • Sep 2021 - Present

      Develop, Organize and Prioritize: Primary role as the marketing strategic consultant is positioned to support customer relations and improve business processes. Managed product portfolio that required the development of statement-of-work documents to support product design and project implementation. Key Accomplishments * Ability to work as liaison between internal and external stakeholders to develop, implement, and evaluate user experience, as evidenced by measuring key performance indicators for web site design. * Expertise in conducting analysis (ex. SWOT) to assess and minimize risks in efforts to identify new business opportunities, as demonstrated by researching advancements in technology, evaluating internal capabilities, and organizational operation processes. * An ability to work as a marketing strategist to coordinate project plans and deliverables, as evidenced by developing statement-of-work plans. Show less

    • United States
    • E-Learning Providers
    • 500 - 600 Employee
    • Product Management and Change Management
      • Jun 2020 - Oct 2021

      Develop, Organize and Prioritize: Primary role as a strategic consultant to support subject matter experts implement change management processes. Managed product portfolio that required the development of presentations and insight documents to support stakeholders develop and enhance existing and new programs. Key Accomplishments: * An ability to maximize organizational impact, track client data metrics, and work with multiple stakeholders to propose new branding strategies, as demonstrated by leading 50 virtual training sessions to improve project deliverables and process understanding. * Ability to work collaboratively and cross-functionally with an expertise in developing strategic plans, as evidenced by synthesizing quantitative data metrics to improve client retention. * An ability to analyze and understand end-to-end customer experiences, as evidenced by working multiple stakeholders to cultivate digital marketing content for learning management systems. Knowledge, Skills, Abilities (KSA): • Demonstrated project and program management experience leading to quantifiable results and goal attainment. • Demonstrated ability to establish, maintain and enhance effective and productive partnerships with diverse external and internal stakeholders. • Experience working with diverse populations; demonstrated professionalism and cultural humility. • Experience leading strategic planning and innovative organizational change. • Experience using a social justice lens in planning and problem-solving. • Committed to fostering a workplace culture of belonging, where diversity is celebrated, and equity is a core value. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Operations Management Specialist
      • Apr 2016 - Jun 2020

      Administration and Management: Partnered with campus leadership in the development and execution of systematic changes that maximized customer satisfaction and program access. Key Accomplishments: * Ability to work collaboratively and cross-functionally with an expertise to develop brand management and marketing plans, as evidenced by reviewing and analyzing data metrics over 5-years to improve program retention rates. * An ability to prepare, edit, and review technical reports that resulted in 95% success rate of mentored students and 100% consultation services rendered to clients. * Managed team relationships to support the quality of courses taught, as demonstrated by the supervision of 4 adjunct professionals. Knowledge, Skills, Abilities (KSA): • Ability to analysis data and recommend process improvement. • Ability to quickly resolve conflict and address program inquiries. • Ability to effectively present information to high-level executives and public groups. • An ability to lead the execution of strategic partnerships and channel strategies to drive growth. • Facilitated the submission of required programmatic reports and documentations • An ability analyze and synthesize data metrics that relate to programmatic outcomes • Led the recruitment, training, development, and management of staff. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Brand Strategist & Marketing Communications
      • Aug 2013 - Jul 2015

      Program Functions: Provided business management consultation services and developed metrics to guide success. Expert in marketing and brand development strategies that supported brand awareness initiatives. Key Accomplishments: * Excellent presentation skills with an ability to convincingly communicate and simplify complex methods and concepts, as demonstrated by a 95% success rate of mentored business management students. * Strategy and development expert with an ability to communicate, process internal operations, and work collaboratively with stakeholder teams, as demonstrated by coordinating with 20 subject matter experts. * Ability to build and manage brand training programs to educate stakeholders, as demonstrated by conducting an asynchronous video presentation that highlighted the value of brand equity. Knowledge, Skills, Abilities (KSA): • Passion for working with exceptionally talented, socially, and culturally diverse populations. • Ability to use appropriate judgment when dealing with sensitive issues. • Exceptional interpersonal, oral, public speaking, writing, and listening skills. • Excellent ability to work collaboratively with stakeholders at all levels. • Proven ability to cultivate and build positive and effective relationships. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Client Services Manager
      • Aug 2011 - Jul 2013

      * Ability to manage client relationships, as evidenced by advising 500 students for all degree programs and certifications. * Ability to adjust behaviors and lead change management initiatives, as demonstrated by implementing risk control measures to quantify the progression of program completion and student performance. * Ability to formulate client facing solutions, evidenced by recommending alternative programmatic strategies and executing risk management practices to improve retention. Show less

Education

  • Capella University
    Doctor of Philosophy - PhD, Business, Management, Marketing, and Related Support Services
    2008 - 2013
  • Capella University
    Master of Business Administration - MBA, Marketing
    2006 - 2008
  • Huston-Tillotson University
    Bachelor of Arts - BA, Mass Communication/Media Studies
    1993 - 1997

Community

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