Marc Stith
Director of Marketing Communications and Media Relations at EDUCAUSE- Claim this Profile
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Sarah Foley
In my 3 years at RMCAD, Marc has worked diligently to cultivate a culture of mutual respect, collaboration, and trust. He takes pride in his team's accomplishments both big and small, gives credit where it's due and has gained the trust and respect of both his team members and the leadership of the college. His leadership style recognizes the value of his employees and their talents, while serving as a leader and advocate for the department. His knowledge of traditional and digital marketing best practices has provided a solid foundation for RMCAD's marketing department, and his foresight into emerging trends and industries will continue to push the department forward. I would work for Marc in any environment at any company.
Joe DeFever
Marc's exceptional leadership qualities stem from his genuine concern for the individual success of his team members. As an approachable, relatable Director, Marc is well versed in the fine art of allowing team members to pursue and develop their own professional passions and skill sets—resulting in stronger project outcomes and overall productivity. This managerial balance has allowed me personally to thrive in projects I contribute to; every day I'm able to see marketing outcomes that are larger than the sum of the original parts. Recognition and appreciation for good work is never glossed over on Marc's watch—a critical element of strong leadership. I hold the highest esteem for Marc as a leader, marketing guru, and all-around great guy.
Sarah Foley
In my 3 years at RMCAD, Marc has worked diligently to cultivate a culture of mutual respect, collaboration, and trust. He takes pride in his team's accomplishments both big and small, gives credit where it's due and has gained the trust and respect of both his team members and the leadership of the college. His leadership style recognizes the value of his employees and their talents, while serving as a leader and advocate for the department. His knowledge of traditional and digital marketing best practices has provided a solid foundation for RMCAD's marketing department, and his foresight into emerging trends and industries will continue to push the department forward. I would work for Marc in any environment at any company.
Joe DeFever
Marc's exceptional leadership qualities stem from his genuine concern for the individual success of his team members. As an approachable, relatable Director, Marc is well versed in the fine art of allowing team members to pursue and develop their own professional passions and skill sets—resulting in stronger project outcomes and overall productivity. This managerial balance has allowed me personally to thrive in projects I contribute to; every day I'm able to see marketing outcomes that are larger than the sum of the original parts. Recognition and appreciation for good work is never glossed over on Marc's watch—a critical element of strong leadership. I hold the highest esteem for Marc as a leader, marketing guru, and all-around great guy.
Sarah Foley
In my 3 years at RMCAD, Marc has worked diligently to cultivate a culture of mutual respect, collaboration, and trust. He takes pride in his team's accomplishments both big and small, gives credit where it's due and has gained the trust and respect of both his team members and the leadership of the college. His leadership style recognizes the value of his employees and their talents, while serving as a leader and advocate for the department. His knowledge of traditional and digital marketing best practices has provided a solid foundation for RMCAD's marketing department, and his foresight into emerging trends and industries will continue to push the department forward. I would work for Marc in any environment at any company.
Joe DeFever
Marc's exceptional leadership qualities stem from his genuine concern for the individual success of his team members. As an approachable, relatable Director, Marc is well versed in the fine art of allowing team members to pursue and develop their own professional passions and skill sets—resulting in stronger project outcomes and overall productivity. This managerial balance has allowed me personally to thrive in projects I contribute to; every day I'm able to see marketing outcomes that are larger than the sum of the original parts. Recognition and appreciation for good work is never glossed over on Marc's watch—a critical element of strong leadership. I hold the highest esteem for Marc as a leader, marketing guru, and all-around great guy.
Sarah Foley
In my 3 years at RMCAD, Marc has worked diligently to cultivate a culture of mutual respect, collaboration, and trust. He takes pride in his team's accomplishments both big and small, gives credit where it's due and has gained the trust and respect of both his team members and the leadership of the college. His leadership style recognizes the value of his employees and their talents, while serving as a leader and advocate for the department. His knowledge of traditional and digital marketing best practices has provided a solid foundation for RMCAD's marketing department, and his foresight into emerging trends and industries will continue to push the department forward. I would work for Marc in any environment at any company.
Joe DeFever
Marc's exceptional leadership qualities stem from his genuine concern for the individual success of his team members. As an approachable, relatable Director, Marc is well versed in the fine art of allowing team members to pursue and develop their own professional passions and skill sets—resulting in stronger project outcomes and overall productivity. This managerial balance has allowed me personally to thrive in projects I contribute to; every day I'm able to see marketing outcomes that are larger than the sum of the original parts. Recognition and appreciation for good work is never glossed over on Marc's watch—a critical element of strong leadership. I hold the highest esteem for Marc as a leader, marketing guru, and all-around great guy.
Experience
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EDUCAUSE
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United States
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Higher Education
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1 - 100 Employee
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Director of Marketing Communications and Media Relations
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Jul 2016 - Present
- Lead systemwide execution of marketing strategies for EDUCAUSE main brand and all sub-brands- Direct association’s overall communications and crisis management strategies in alignment with organizational brand and positioning within the higher education technology industry- Manage marketing/communications department, including oversight of the departmental budget and supervision of professional-level staff-Develop messaging and thematic narrative around major content releases and product launches to related to emerging technologies in the higher education industry- Maintain oversight of all marketing channels (email/newsletters, social media, display advertising, paid and earned media)- Foster collaborative working relationships with internal business groups in alignment with strategic vision for the association- Work with industry influencers and PR Agency to generate media coverage from major trade and mainstream publications - Guide President/CEO, Leadership Team and Internal SMEs in preparation for media interviews, developing key talking points and conducting mock interviews while identifying possible sensitive areas of focus and lines of questioning- Contributing writer in speeches, op-eds and blogs for our President and CEO Show less
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Director of Marketing
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Jul 2016 - Dec 2020
EDUCAUSE is a nonprofit association whose mission is to advance higher education through the use of information technology.- Maintained direct oversight of 8-person marketing team tasked with event registration, content amplification, member and non-member communications, and brand advancement- Maintained direct oversight of 8-person marketing team tasked with event registration, content amplification, member and non-member communications, and brand advancement- Responsible for all marketing channels, including email, social, display, SEM/SEO and paid and earned media- Collaborated with product developers and thought leaders to create foundational messaging for major content releases- Led ongoing integration of personalization and targeted messaging in Marketing communication strategies Show less
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Rocky Mountain College of Art + Design (RMCAD)
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United States
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Higher Education
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200 - 300 Employee
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Director of Marketing
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Mar 2013 - Jul 2016
- Manage Creative Services, Communications/Public Relations and Direct Response Marketing teams in day-to-day operations and execution of major initiatives with an annual operating budget of over $4.5 million- Successfully restructured Marketing Department resulting in 28% reduction in cost over a two year period- Implemented content marketing strategy to advance brand engagement and increase site traffic- Increased unique visitors to website by 16% in 2015- Bolstered percentage of natural search (SEO) prospective student inquiries by 21% in 2015 and overall online prospective student inquiries by 14% in 2015- Lowered new customer acquisition cost by 19% YOY- Launched multiple mobile marketing initiatives including smart phone application and mobile landing pages- Developed and executed marketing plans for launches of three new BFA degree programs- Regularly present annual projections and marketing plans to Executive Team and Board of Directors Show less
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Digital Marketing Director
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2010 - Mar 2013
- Developed and executed digital marketing strategies leveraging SEO, SEM, retargeting, affiliate advertising, social media, email acquisition, and display advertising- Project managed website redesign of RMCAD.edu with emphasis on UI best practices, primary demographic user habits and content consumption trends- Led development of mobile optimized version of website- Optimized paid search landing page conversion through A/B testing and data analysis- Managed paid search vendor and AOR for affiliate marketing Show less
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Video Professor
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Software Development
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1 - 100 Employee
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Vice President
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Apr 2009 - May 2010
- Managed eight-member department accounting for over 70% of company top-line revenue- Increased departmental sales volume by over 135% YOY via new marketing channel launches- Implemented affiliate fraud filter to identify and eliminate fraudulent orders and practices- Formed successful partnerships with other Internet-based businesses with synergistic products/offers
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Director
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May 2008 - Apr 2009
- Worked with Business Development Manager to create acquisition strategies for high-level partners with the potential to generate mass volume- Prospected and secured display advertising campaigns with highly trafficked websites - Generated quarterly order volume revenue projections consistent with annual budget
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Internet Project Manager
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May 2007 - May 2008
*Managed launch of new Video Professor website featuring subscription-based model with over 1,000 streaming online courses*Worked with Web Developers to integrate conversion funnel 'path system' allowing for consistent split testing and creative optimization within acquisition site
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EchoStar Corporation
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United States
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Telecommunications
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700 & Above Employee
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Program Manager II
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Aug 2006 - May 2007
- Project Managed marketing initiatives supporting ARPU (Average Revenue Per Unit) fiscal goals - Managed Bill Suppression Program and Auto-Pay plans supporting variable cost reduction goals - Developed budget for Marketing Retention Email Division supporting variable cost decrease, ARPU and churn reduction initiatives - Collaborated with Creative Services to support branding initiatives and optimize landing page conversion - Project Managed marketing initiatives supporting ARPU (Average Revenue Per Unit) fiscal goals - Managed Bill Suppression Program and Auto-Pay plans supporting variable cost reduction goals - Developed budget for Marketing Retention Email Division supporting variable cost decrease, ARPU and churn reduction initiatives - Collaborated with Creative Services to support branding initiatives and optimize landing page conversion
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Alta Colleges, Inc
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Greater Denver Area
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Internet Marketing Manager
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Jun 2005 - Aug 2006
- Created and executed Internet Marketing strategies focusing on lead generation and brand management - Developed Search Engine Marketing and Optimization strategies to achieve lead and application goals - Project quarterly lead flow, conversion, application, and enrollment metrics for annual budget - Created and executed Internet Marketing strategies focusing on lead generation and brand management - Developed Search Engine Marketing and Optimization strategies to achieve lead and application goals - Project quarterly lead flow, conversion, application, and enrollment metrics for annual budget
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Business Development Manager
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May 2000 - Oct 2004
- Led a four-member department specializing in identifying and developing new revenue streams - Secured and optimized relationships with smaller companies to develop co-branded or private label versions of primary products and services - Negotiated terms and compensation for larger-scale CPC, CPM or CPA deals - Led a four-member department specializing in identifying and developing new revenue streams - Secured and optimized relationships with smaller companies to develop co-branded or private label versions of primary products and services - Negotiated terms and compensation for larger-scale CPC, CPM or CPA deals
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Senior Account Executive
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Jan 2001 - Jan 2002
- Managed and maintained over 40 unique consumer accounts - Tracked individual campaign metrics and overall performance; negotiated more favorable terms and positions in identified areas of opportunity - Verified month-end conversion and revenue totals for all accounts - Managed and maintained over 40 unique consumer accounts - Tracked individual campaign metrics and overall performance; negotiated more favorable terms and positions in identified areas of opportunity - Verified month-end conversion and revenue totals for all accounts
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Affiliate Recruitment Manager
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Jan 2000 - Jan 2001
- Managed two-person team prospecting for additions to the network affiliates - Developed and managed affiliate relationships negotiating CPM rates for advertising space - Managed two-person team prospecting for additions to the network affiliates - Developed and managed affiliate relationships negotiating CPM rates for advertising space
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Account Manager - Sam's Club
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Jan 1999 - Jan 2000
Supervised Quality Assurance team overseeing national rebate catalog offer compliance and aestheticsManaged client relationship - served as liaison between Directors and Officers of both companiesGenerated monthly account Profit and Loss Report for clientGenerated final program report for client, including revenue, product and rebate metrics
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Client Services Representative
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Jan 1998 - Jan 1999
Served as initial contact person for major retail clients Sam's Club and ShopkoWrote descriptive ad copy and proofread layout for in-store circulars for national rebate programReceived and coordinated transfer of product samples from manufacturer to photographer
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Education
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1990 - 1994
University of Central Missouri
BFA, Theatre
Community
