Experience

SCOOPITONE

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Président-directeur général

  • Nov 2011 - Present

  Accompagnement direct de grands comptes et de start-up dans leur stratégie éditoriale et la mise en œuvre tactique. Construction d'écosystémiques médiatiques de marques et création de médias dédiés. Management d'équipes de productions éditoriales (rédactions) plurimédias (texte, vidéo, photo). Dirigeant fondateur de Scoopitone : - Une agence éditoriale qui produit des contenus exclusifs à valeur ajoutée directement contributifs : texte, vidéo et photo, en plusieurs langues. pour tous supports. - Et crée pour les marques des médias : site, magazine, newsmetter, réseaux-sociaux..; Fondée par deux anciens dirigeants de la presse et de l'édition, elle peut mobiliser les expertises et le savoir-faire de plus de 300 contributeurs, sur Paris, en région et dans le monde pour former des teams éditoriaux exclusifs. Scoopitone construit des écosystèmes éditoriaux, ensemble de supports et médias administrés par les marques. Scoopitone a développé trois outils : Le Questionnement Éditorial, la Fiche Concept et la matrice d'alignement plateforme de marque/éditorial.



COHOM (founder); Ad&So Consulting (CEO and co-owner)

• e-Business & Internet expert - Consultant - Marketing and Project Manager

  • Sep 2003 - Dec 2014

  Project coaching, community animation (based on a unique specific methodology) "Help companies to improve their numeric goals and moving in the new digital world” Sectors: media, mass market & selective distribution, audience services, internet actors. Missions: workflow for a weekly magazine, merger of two magazines competitors, network for a leading sport goods distributor, board coaching for a press photo agency, new version of e-commerce assurance site, etc. •Created and managed a network of multi-speciality consultants in the media field. Contributed to Bernard Sptiz’s and Marc Tessier's reports ordered by Minister for Culture. Partnership with a Corporate Finance Agency (Normart) on the French media sector. •Carried out 3 magazine projects.



AFP

• France
• Media Production
• 700 & Above Employee

• Marketing & Group Development Director

  • Dec 2001 - Jun 2003

  Assignment "Integrate a marketing culture within the press agency" •Definition of global strategy with General Management (3 years engagement contract between AFP & managing ministries), defined and implemented Agency photo policy (deal with Getty Image and Europe network launch). Defined with department's management marketing, prices & product policies. Project methodology: created development committees by sector, project cycles. •Department management : 5 Mkg managers (new dept.), cost centre budget 750 K€, Product design & launch: fixed and animated graphics, wireless technologies, Global Ethics Monitor, Agendas, Updated soccer results for cell phones & websites, Flash products. International Coordination: competitors watch database, prospection tools, tariff policy.



Emap Middle East

• United Arab Emirates
• Book and Periodical Publishing
• 1 - 100 Employee

• Business Manager - Publisher

  • Aug 1996 - Jan 2001

  •Developed the Internet strategy for Emap France, contacts and negotiations with new sector actors, definition of business models, content provider policy, wireless applications. Studies and follow-up of start-up acquisitions. Study and implementation of the 40 magazines web platform. •Manager in the "Magazine Laboratory", publisher in launch: concept surveys, strategy and business plans, magazines and sites launches (men/women, music/TV/entertainment) •Developed the Internet strategy for Emap France, contacts and negotiations with new sector actors, definition of business models, content provider policy, wireless applications. Studies and follow-up of start-up acquisitions. Study and implementation of the 40 magazines web platform. •Manager in the "Magazine Laboratory", publisher in launch: concept surveys, strategy and business plans, magazines and sites launches (men/women, music/TV/entertainment)


Up Coop
• France
• Financial Services
• 500 - 600 Employee
• Sales and Marketing Director

  • Apr 1992 - Jun 1996

Newspaper and Magazines Publishers
• Publisher - Advertising Director - Product Manager

  • Sep 1985 - Jan 1992