Experience

Nucu

• Finland
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2022 - Present

  Nucu’s mission is to help caregivers provide babies with the best combination of positive stimulation and developmental sleep during the crucial first years of life and development. Nucu’s mission is to help caregivers provide babies with the best combination of positive stimulation and developmental sleep during the crucial first years of life and development.



HYPE Sports Innovation

• Israel
• Investment Management
• 1 - 100 Employee

• Business Mentor

  • Feb 2021 - Present

  Mentoring start-ups in the largest global ecosystem in sports innovation. With over 40,000 members, including retail brands, athletic clubs, federations and academia together with over 11,000 startups, HYPE has an unrivalled capacity for outreach to global partners across all sectors in this highly diverse field. Mentoring start-ups in the largest global ecosystem in sports innovation. With over 40,000 members, including retail brands, athletic clubs, federations and academia together with over 11,000 startups, HYPE has an unrivalled capacity for outreach to global partners across all sectors in this highly diverse field.



Summa Labs, Inc.

• Finland
• Spectator Sports
• 1 - 100 Employee

• Advisor

  • Jul 2021 - Dec 2022

  We are a revolutionary sport-biotech company With Summa, athletes can achieve higher performance levels and sustained wellbeing with a revolutionary approach to tracking training stress load and recovery levels. We are a revolutionary sport-biotech company With Summa, athletes can achieve higher performance levels and sustained wellbeing with a revolutionary approach to tracking training stress load and recovery levels.



GrowTrail Services

• Finland
• Wellness and Fitness Services

• Product & Business Development Strategist | Wellness / Fitness Tech Leadership

  • Nov 2020 - Dec 2022

  I established GrowTrail to help companies ranging from start-ups and larger incumbent companies in the fitness, wellness, wearable-tech, IoT sectors. My extensive international product management and strategic planning experience support them with sound strategic planning, product management operations, partnering, analytics and strategic communications advice. If you want to talk, please reach out to me via LinkedIn. I established GrowTrail to help companies ranging from start-ups and larger incumbent companies in the fitness, wellness, wearable-tech, IoT sectors. My extensive international product management and strategic planning experience support them with sound strategic planning, product management operations, partnering, analytics and strategic communications advice. If you want to talk, please reach out to me via LinkedIn.



Polar Electro Oy

• Finland
• Computers and Electronics Manufacturing
• 400 - 500 Employee

• Chief Strategy Officer | Market & Customer Intel | Strategic Communications | Executive Team Member

  • Dec 2016 - 2019

  -leading a cross-functional team to define Polar Group level strategy towards fundamental renewal and business model transformation exceeding €200m p.a. -analyzing and prioritizing group level inbound investment and collaboration proposals and initiatives for maximal impact -counseling senior management teams on opportunity and risks -establishing driving a data-driven decision culture by building and supporting market(MI), customer intelligence(CI), and big-data teams -leading the cross-functional Customer Satisfaction forum to synthesize actionable reports to management teams -managing Global PR, strategic communications including crisis management communications -overseeing and supporting SOME communications, partnerships, user-guidance and sponsorships management -defining and leading the top-line partnership ecosystem objectives and line-management -directly interacting with the global level media and contracted agencies -promoting Polar internationally through event and media evangelism Show less

• Group Product Director

  • 2008 - 2016

  -Based on high performance leading the B-C product management, the B-B businesses added to the scope of responsibilities-leading the Group Level BtoC and BtoB product and cross-segment portfolio-level strategy to most significant growth in Polar history-business planning, including multi-tier pricing, cost analysis and pricing for hardware and mobile applications businesses -Recruited, coached and supported a highly-effective multi-disciplinary Product Management, Concept Development devices, Cloud services and app organization across BtoC and BtoB business -supportive member contributing to Group level strategy development-interacting with critical international buyers, journalists and partners to promote Polar and 'sell' the unique product and services in collaboration with foreign and domestic subsidiaries Show less

• Product Director, Consumer Business

  • 2006 - 2008

  -scaling the transformational and successful customer-centric approach that was applied initially to the running segment/category to all consumer products and services-leading the BtoC product and focused portfolio-level strategy to improve profitability and ease of choice amongst the customers-leading renewal planning proactively to counter incoming category level disruptors-Global brand evangelism to crucial category influencers-positively evolved the value chain communication approach amongst the product managers Show less

• Brand Director

  • 2005 - 2006

  -led the brand and marketing communications team to modernize and renew the omnichannel brand communication to a human aspirational and inspirational positioning-Managing creative agencies to deliver successful output efficiently-selling the brand and product to crucial clients and category influencers-Managed all costs and budgeting of vendors

• Product Manager, Running Category

  • 2002 - 2005

  -introduced new consumer-centric processed to Polar to kick-start Product Management renewal as a growth catalyst for the company-managed the cradle to grave business planning, global rollout and key communications for new products in the running category-established the running category to achieve 40m€ turnover within two years



Sonera

• Spain
• Real Estate
• 1 - 100 Employee

• Business Development Manager

  • 2000 - 2002

  -successfully sold new partnership programs and cloud services initiatives with the top-tier US and Canadian Mobile Operators and large corporate entities -developed innovative and scaleable new mobile data service concepts and business plans for next-generation mobile platforms -successfully sold new partnership programs and cloud services initiatives with the top-tier US and Canadian Mobile Operators and large corporate entities -developed innovative and scaleable new mobile data service concepts and business plans for next-generation mobile platforms



Evergreen Shipping Agency (America) Corp.

• United States
• Maritime Transportation
• 200 - 300 Employee

• Sales Representative

  • 1996 - 2000

  -successfully secured and managed millions of dollars of global transportation sales contracts to large multinational corporations with a presence in Canada -extensive application of consultative selling to key stakeholders -refined high-value personal negotiation skills -successfully secured and managed millions of dollars of global transportation sales contracts to large multinational corporations with a presence in Canada -extensive application of consultative selling to key stakeholders -refined high-value personal negotiation skills



Maple Leaf Foods Inc

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• International Logistics Coordinator

  • 1994 - 1996

  -efficiently organized international logistics (transport, customs, financial) for complex transactions with up to 550metric tons weekly to multiple destinations -supported product marketing development and vendor negotiations for the Asian and European business -efficiently organized international logistics (transport, customs, financial) for complex transactions with up to 550metric tons weekly to multiple destinations -supported product marketing development and vendor negotiations for the Asian and European business