Experience

Zen Intelligence

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Founder and CEO

  • Jan 2021 - Present

  Zen is a new system that can identify, within seconds, any potential compliance risks presented by a company’s websites, micro-sites, social-sites and other digital material. We check, Body Content, Meta Data, References, Images and Links for potential non compliances. The system has been developed in line with pharmaceutical legal code of practices from PMCPA, IFPMA, EFPIA and FDA. https://zen-intelligence.com/ https://www.linkedin.com/company/zen-intelligence Zen is a new system that can identify, within seconds, any potential compliance risks presented by a company’s websites, micro-sites, social-sites and other digital material. We check, Body Content, Meta Data, References, Images and Links for potential non compliances. The system has been developed in line with pharmaceutical legal code of practices from PMCPA, IFPMA, EFPIA and FDA. https://zen-intelligence.com/ https://www.linkedin.com/company/zen-intelligence



Positive Curve Ltd.

• Founder

  • Nov 2019 - Present

  We focus on international paid media for tricky industries such as Finance and Healthcare. Our experts are trained in the nuances of heavy regulation. Role: Maintaining regulatory compliance for staff and our customer projects. Coordination teams on paid activity such as PPC, LinkedIn, LeadGen Platforms and programmatic. Clients include National Geographic, Sanofi, Novartis, Medela, 4Finance We focus on international paid media for tricky industries such as Finance and Healthcare. Our experts are trained in the nuances of heavy regulation. Role: Maintaining regulatory compliance for staff and our customer projects. Coordination teams on paid activity such as PPC, LinkedIn, LeadGen Platforms and programmatic. Clients include National Geographic, Sanofi, Novartis, Medela, 4Finance



Digital Innovation Group

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• CEO and VP of Analytics and Search & Intelligence DIG Optimise Ltd.

  • Jan 2015 - Present

  DIG is a digital marketing and technology group, with an international network. Through a network of specialists, DIG delivers end-to-end solutions starting with strategy & content planning through to multilingual search, social & performance advertising. Role: Overseeing marketing activities for the DIG Group and in charge of putting together marketing strategies based on data findings from Analytics for B2B and B2C companies on our roster including Ogury.com, Canon EMEA, and Japan Tobacco International (JTI), Nippon Telegraph and Telephone Corporation (NTT) Show less



Finstar Financial Group

• Business Consulting and Services
• 1 - 100 Employee

• VP of Marketing

  • Jan 2015 - Mar 2018

  4Finance [ecommerce platform], Finstar (Finance) 4finance Group owned by Finstar is a global leader in digital consumer finance. Established in 2008, Marketed under a number of brand names - Vivus, Zaplo, Onnen, Onea, SMScredit, SMSfinance, 4spar Role: Defining the opportunity and creating the digital marketing strategy across 16 countries and languages (FI, ES, RU, US, CA, LV, LT, PL, DK, CZ, GE, BG, SE, MX, AR, BR). Helping set up in-house best practices and processes. Managing 12 International SEO, PPC, Programmatic, Social Agencies. Managing 15 in-house SEO professionals. Overseeing all SEO, PPC and programmatic technical aspects for website’s and digital assets such as YouTube, Facebook, LinkedIn, Wiki and Twitter. Optimisation of CMS platforms WordPress, Contentfull and HTML, ELEQUA and Salesforce, Overseeing UX integration with SEO best practices, Ecommerce platform optimization for ranking and conversion. Configuration, analysis and reporting for 360 Google Analytics, Adobe, Webtrends and SEO Tools Show less



COVARIO INC. & RIOSEO INC (now AEGIS)

• Paid Social, SEO, PPC, Analytics – VP of Marketing

  • Mar 2012 - Jan 2015

  Covario / RioSEO is a leading enterprise SEO, SEM services and products agency with integrated SEO/SEM solutions that incorporate social media; Linkedin, Facebook, Twitter, Youtube & blogs. Search and Digital Marketing Lead, Business Growth and Development, P&L, Client Relations, EMEA & APAC Staff lead and Product and Service lead. Managing budgets and working on client strategies, training, planning and execution for Bank of America, Financial Conduct Authority, Sony, Lenovo, Samsung, IBM, Dell, and RIM (BlackBerry), Sanofi, BP, GE, Castrol, B&H, to provide strategic consulting on their Digital Marketing programs. [£20mill portfolio] Thought leader in Digital ROI, authored company whitepapers on ‘True Bounce Rate’. ‘The future of International Marketing’ and ‘gTLD ICCAN technical Search’ http://www.slideshare.net/Marcos-Richardson Having headed the multilingual EMEA team overseeing the delivery of Search projects in over 20 languages to 30 countries. Working with external agencies THINK, Razorfish, Starcom, Table19, Qubit and econsultancy. Now acquiring and developing Partnerships and building the business with Enterprise sales. Leading Business Development for RIOSEO in EMEA - Forrester #1 2012 automated SEO Software Company. Products include: RioSEO Organic and PPC analytics, RioSEO Local, RioSEO Social, RioSEO Organic Optimiser, RioSEO Mobile Builder. Show less



PUBLICIS

• United States
• Advertising Services
• 700 & Above Employee

• EMEA Marketing Director

  • Mar 2010 - Jan 2012

  EMEA SEO Director Global SEO Strategies and ‘implementation’ for AstraZeneca, Procter & Gamble (P&G) Launched European SEO team from London HQ, Lead Global SEO cross agency collaboration including strategic lead for PPC, Affiliate marketing, display and web analytics. Lead 38 Search Engine Optimisation Directors and Executives from agencies StarcomMediaVest, Razorfish, Digitas, Digitas Health, Saatchi & Saatchi, Performix, (Publicis Group). EMEA SEO Director Global SEO Strategies and ‘implementation’ for AstraZeneca, Procter & Gamble (P&G) Launched European SEO team from London HQ, Lead Global SEO cross agency collaboration including strategic lead for PPC, Affiliate marketing, display and web analytics. Lead 38 Search Engine Optimisation Directors and Executives from agencies StarcomMediaVest, Razorfish, Digitas, Digitas Health, Saatchi & Saatchi, Performix, (Publicis Group).



Omnicom (OMD)> PHD > M2M > Manning Gottlieb

• SEO & Analytics specialist

  • Jan 2010 - May 2010

  Contracted by Omnicom (OMD)> PHD > M2M > Manning Gottlieb as a Web Analytics and SEO Specialist > Perform Web Analytics configuration and consultancy, Website Audits, Search, SEO, Social Media and e-commerce, Strategies and implementation. Current clients in my portfolio: Post Office, Tony Ferguson, Nissan, Eurotunnel and Shop Direct. Contracted by Omnicom (OMD)> PHD > M2M > Manning Gottlieb as a Web Analytics and SEO Specialist > Perform Web Analytics configuration and consultancy, Website Audits, Search, SEO, Social Media and e-commerce, Strategies and implementation. Current clients in my portfolio: Post Office, Tony Ferguson, Nissan, Eurotunnel and Shop Direct.



RBI

• 100 - 200 Employee

• Head of SEO & Analytics

  • Sep 2008 - Dec 2009

  Head of SEO & Analytics Responsible for implementing Omniture and Google Analytics for RBI UK global SEO strategy and operations (65 websites in 5 languages across 200 countries worldwide) including banking services to the Top 3500 banks in the world. Reported to UK EG Marketing Director and UK Managing Director. Lead UK team with responsibilities for the strategy, management and execution of Global search engine marketing (Technical, OnPage and OffPage), Pay Per Click, web analytics and online brand protection for the portfolio Directed deployment of News Hub web site, specifying all business, functional and IT requirements.Implementing best practice process for online Brand Reputation Management for SEO and Social Media. Present SEO and PPC strategy’s to board of directors for approval then present at annual Group meetings, trade shows and sales conferences. Production and Management of reporting on Conversions rates, segmentation, flow visualisation, A/B and multivariate testing, sales funnels, marketing camping tracking, PPC, organic split tracking, checkout flow analysis, ABCe auditing, Adserving and tracking, SERPs tracking. PPC Strategy and management > monthly budget of $1mill Perform Search Engine Optimisation, Marketing Strategy & Analytics for ... Farmers Weekly, Flightglobal.com, Bankersalmanac.com, Due Diligence Repository, sorting codes electronic, sortingcodes.co.uk, UK Clearings Directory, Caterer-directory, ICIS, Computer Weekly, Electronics Weekly, Approved Index, Kellysearch.co.uk, Kompass UK, Xperthr.co.uk, EGi (Estates Gazette Interactive), New Scientist, , Buyerzone, KEMPS film & TV ++ references available Show less



WebtraffIQ

• United Kingdom
• IT Services and IT Consulting

• CEO

  • Jan 2001 - 2007

  Built up the WebtraffIQ business from inception through to Company Sale. Sold WebtraffIQ Ltd. www.webtraffiq.com to Moore-Wilson New Media Ltd. www.m-w.co.uk on September 11th 2006 Established business goals, marketing goals to form metric dashboards displaying Key Performance Indicators. Consult the end client on behavioural patterns from their customers such as page navigation patterns and user profile creation. Full Evaluation of WebTrends, NetTracker, Omniture, HitBox/WebSideStory, Nedstat, Intellitracker, Google Analytics Personal Clients Sales achieved and KPI Optimisation Consultancy for:- Business Link, City&Guilds, Publicis, Momentum (World Wide McCann Group), Endemol, Epiphany, Neutralize, Greenlight, Chinwag, E-consultancy.com, Royal Institution of Chartered Surveyors, Sony UK, Coca-Cola, Halifax, Twinings, Anadin, teachers.tv, Universal Pictures (7 block buster releases), HP, PowerGen, LBM, London2012 Olympic Committee. Super Brands... Show less