Experience

Iwiin Digital

• United States
• Advertising Services
• 1 - 100 Employee

• CEO and Founder

  • Jan 2014 - Present

  ✦ IWIIN DIGITAL MARKETING is an US based Digital Marketing Agency with Brazilian DNA. More than a full service online agency, the company's mission is to be the clients business partner and strive to leverage their performance and results. ✦ Management of own and third party personnel across 3 locations (Miami,São Paulo and Bogotá) to plan and implement full digital marketing strategy and solutions for both established companies and entrepreneurs looking for entering in the US market. ✦ Launched in 2022 VERSEFY LABS, a new venture for Web3 projects development using blockchain technology (www.versefylabs.com) Show less



Sponsorb

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Partner and Managing Director US

  • May 2012 - Dec 2022

  ✦ Co- Founder and Business Development Director for Brazil and USA - Management Consulting Company founded in 2012 having as a target implementing new CRM, Marketing and Sales Strategies for Large Corporations. ✦ Clients portfolio formed by companies from diverse segments such as BOVESPA (São Paulo Stock Exchange), Abril (largest media publisher in Brazil), Sodexo, Metlife, GOL Airlines, Estacio Educacional, CIELO and many others. We were able to generate millions of incremental sales to our clients during this period. ✦ The company started from zero and reached annual revenue of over $3 Million in the first year of operation. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Insurance Country Head

  • Jan 2010 - May 2012

  ✦ Responsible for the full P&L of Credicard’s Insurance Broker for Cards and Consumer Finance business, managing a portfolio of over 3 Million policies in place and over R$160 Million in EBIT/yr✦ Sales increase in 30% YOY by implementing new prospect database segmentation, new distribution channels, new products launch and by focusing new markets (open market strategy – paradigm shift)✦ Loyalty and retention increase in over 50% YOY by implementing new MIS at Retention Unit, new Retention Policies and Incentive Campaigns✦ Interface and Negotiation with major Insurance Companies (BID process) generated an average of 20% increase in product margins and sales expenses reduction in over 80%✦ In less than 3 months leading the Business Unit (90 days plan), the Insurance & Services Portfolio resumed the growth path, after declining for the last 2 consecutive years Show less

• Portfolio Management Director

  • Jan 2009 - Dec 2009

  ✦ Responsible for the full P&L of Premium Credit Cards (Credicard Gold/Platinum, Citicards and Diners Club), which represented a portfolio of over 1 Million accounts and R$ 8 Billion in billing volumes/yr✦ Re-launch of Diners Club brand in Brazil and repositioning of Premium Products in 2009. Portfolios Life Cycle optimization, SLA improvements for upscale customers and increased synergy with Retail Bank✦ Historical record sales and activation achieved in the premium segment in 2009, resulting in substantial increase in transaction volumes (over 20% YOY) and market share gain in this segment✦ New Premium Accounts share of total Credicard sales reached 30% by the end of 2009 vs. 14% historical penetration✦ Increase of portfolio life cycle campaigns efficiency (e.g. 20% increase in new accounts spending volumes) by implementing new CRM strategies focusing early engagement, high spending models and loyalty incentives Show less

• Sales Superintendent (Cards)

  • May 2006 - Dec 2008

  ✦ Management of Remote and Direct Sales Force channels. Responsible for a budget of over US$60MM and the leadership of 40 direct employees and over 4,000 third party salespeople, representing the major products distribution force supporting Citibank’s organic growth in Brazil✦ Sales of over 2.5 MM new credit cards and 1 MM Insurance policies in 2-yr period after Credicard split (Citi/Itau shareholders), mainly through sales forces increase, new prospect DBM segmentation, territorial presence reorganization (Geo Marketing) and credit policies renegotiation✦ Launch of innovative projects (e.g.: Sales University with e-learning tool, Telemarketing Elite Unit, Leverage Call Sales Channel and Outbound Predictive Dialer Technology) boosting channels performance✦ Complete reengineering and turn around in Direct Sales Force – new geography, credit policies, MIS, processes/sub-channels and point of sales automation, leading to lower costs, higher activation rates and near zero fraud incidence Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Merchant Acquisition Director (Acquirer)

  • Nov 2004 - May 2006

  ✦ Management of AMEX Own Sales Force Team (key accounts), External Sales Channels, Telesales and Banking Partnerships (HSBC, Unibanco). Responsible for optimizing coverage across Brazilian market, fully aligned with cards issuers (consumer/corporate), leveraging spending and merchants satisfaction ✦ Responsible for acquiring over 60K/yr new merchants strategically selected across Brazil, achieving record high activation rates and historical incremental billings in 2005, optimizing all sales channels ROI ✦ Implementation of AEOP (AMEX Optimization Plan) in alignment with issuers (consumer and corporate), generating over 50% increase in POS activation levels ✦ Implementation of a Business Intelligence area, focusing on generating strategic performance indicators (e.g. coverage gap on-line reports) and monitoring sales channels merchant acquisition plan delivery, which was used as reference for all LATAM region ✦ Achievement of record high level of customer satisfaction (merchants) in global survey, positioning Brazil as Top 1 in the LATAM region Show less



SKY Brasil

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Investor Relations Head and MKT Mgr

  • Apr 2001 - Apr 2004

  Sr. Product Manager (2003-04) ✦ Through management of a team with 15 people (4 managers), responsible for increasing revenues and margins per subscriber (ARPU/AMPU), reaching record of sales in “Pay-per-view” products, by leveraging direct marketing strategies, loyalty programs, cross & up-sell campaigns and sales channels improvement ✦ Planning and leadership of Sky’s Corporate Business repositioning, introducing new sales/acquisition policies based on margin/pay-back for each customer profile, new products launch and relationship strategy, resulting in a major increase in sales, retention and profitability for this segment Strategic Planning and Investor Relations Head (2001-03) ✦ Implementation of a new system/culture of profitability analysis (P&L) per product line and sales channel, repositioning the portfolios, thus improving revenues and margins per subscriber ✦ Planning and implementation of differentiated Direct Sales and Cross Selling Model through strategic alliances with credit card companies, contributing for leveraging company’s sales/retention levels ✦ Sky’s spokesperson (Investor Relations) to the International Financial Analysts Community for 2 years Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Risk Manager - Credidard S/A

  • Nov 1998 - Aug 2000

  ✦ Leadership and transformation of the Management Information Systems area profile from operational into strategic, focusing on producing information for decision making. Responsible for generating monthly shareholders letters, portfolio analysis (segments) and business performance indicators (balanced scorecard), contributing for substantial decrease in company’s credit loss levels ✦ Coordination of audits (Citigroup Audit Risk Reviews), dealing with due diligences from US Federal Reserve and Central Bank of Brazil analysts, achieving excellent levels of evaluation. Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Engineering General Supervisor

  • 1992 - 1998

  ✦ Development and implementation of logistic plan for controlling auto parts shipment and assembly from the US/Canada to Venezuela/Mexico (Andean Pact Plan) - USA ✦ Direct responsibility over Product Engineering in Brazil and US Residents, managing cross regional teams for developing SUV local Platforms ✦ Product Engineer for Trucks Platform - Brazil ✦ Development and implementation of logistic plan for controlling auto parts shipment and assembly from the US/Canada to Venezuela/Mexico (Andean Pact Plan) - USA ✦ Direct responsibility over Product Engineering in Brazil and US Residents, managing cross regional teams for developing SUV local Platforms ✦ Product Engineer for Trucks Platform - Brazil