MARCOS LINS
Head designer at Vivas Comunicação- Claim this Profile
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Bio
Pamela Aragão
Sem sombra de dúvida, o Lins é faz parte do que eu posso chamar de um ‘elite de profissionais de design’ de Curitiba. Seu trabalho é naturalmente criativo, preciso, elegante e revelam um senso estético apurado. De quebra, ele ainda é íntegro, responsável, solícito com a equipe e de fácil convivência. Quando determinam que o Lins fará a defesa criativa de um projeto, pode ter a certeza que ele será aprovado.
CAMILA FRARESSO
Trabalhar com o Lins é simplesmente sensacional. Profissional, dedicado e um artista em todos os jobs que desenvolve. Para ele não tem tempo ruim, ele esta sempre pronto para atender nossas demandas e necessidades com o objetivo de fazer excelentes entregas aos clientes.
Pamela Aragão
Sem sombra de dúvida, o Lins é faz parte do que eu posso chamar de um ‘elite de profissionais de design’ de Curitiba. Seu trabalho é naturalmente criativo, preciso, elegante e revelam um senso estético apurado. De quebra, ele ainda é íntegro, responsável, solícito com a equipe e de fácil convivência. Quando determinam que o Lins fará a defesa criativa de um projeto, pode ter a certeza que ele será aprovado.
CAMILA FRARESSO
Trabalhar com o Lins é simplesmente sensacional. Profissional, dedicado e um artista em todos os jobs que desenvolve. Para ele não tem tempo ruim, ele esta sempre pronto para atender nossas demandas e necessidades com o objetivo de fazer excelentes entregas aos clientes.
Pamela Aragão
Sem sombra de dúvida, o Lins é faz parte do que eu posso chamar de um ‘elite de profissionais de design’ de Curitiba. Seu trabalho é naturalmente criativo, preciso, elegante e revelam um senso estético apurado. De quebra, ele ainda é íntegro, responsável, solícito com a equipe e de fácil convivência. Quando determinam que o Lins fará a defesa criativa de um projeto, pode ter a certeza que ele será aprovado.
CAMILA FRARESSO
Trabalhar com o Lins é simplesmente sensacional. Profissional, dedicado e um artista em todos os jobs que desenvolve. Para ele não tem tempo ruim, ele esta sempre pronto para atender nossas demandas e necessidades com o objetivo de fazer excelentes entregas aos clientes.
Pamela Aragão
Sem sombra de dúvida, o Lins é faz parte do que eu posso chamar de um ‘elite de profissionais de design’ de Curitiba. Seu trabalho é naturalmente criativo, preciso, elegante e revelam um senso estético apurado. De quebra, ele ainda é íntegro, responsável, solícito com a equipe e de fácil convivência. Quando determinam que o Lins fará a defesa criativa de um projeto, pode ter a certeza que ele será aprovado.
CAMILA FRARESSO
Trabalhar com o Lins é simplesmente sensacional. Profissional, dedicado e um artista em todos os jobs que desenvolve. Para ele não tem tempo ruim, ele esta sempre pronto para atender nossas demandas e necessidades com o objetivo de fazer excelentes entregas aos clientes.
Credentials
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Design UX/UI Avançado
CoderhouseJul, 2023- Nov, 2024 -
HXconf 2022 - Conferência de Human Experience Design
HXconfNov, 2022- Nov, 2024 -
Design UX/UI
CoderhouseSep, 2022- Nov, 2024 -
English
Fluency AcademyAug, 2022- Nov, 2024 -
UX Design para Produtos Digitais
AldeiaApr, 2018- Nov, 2024 -
Workshop Visual Merchandisign Design Eric Feigenbaum NY
Grupo BoticárioOct, 2017- Nov, 2024 -
Design Think Digital: Gestão de Projetos Digitais
Aldeia.ccAug, 2013- Nov, 2024 -
Design de Interação para Interface Mobile
Aldeia.ccJul, 2011- Nov, 2024
Experience
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Vivas Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Head designer
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Sep 2020 - Present
• Promoted from Creative Director to lead the development of national and local campaigns for new clients;Concurrently maintained previous position duties while expanding into a managerial leadership role;• Conceptualized the guidelines of art direction for national and regional advertising campaigns aimed at combating Covid-19 in Brazil;• Developed the rebranding, brand planning, market research and analysis, redesign of branding projects with high-complexity corporate visual communication, and editorial and packaging design projects for many clients.• Preparing and conducting best practice design solutions geared towards a unique user experience for all clients across targeted digital channels;• Provided the creative and strategic direction for a portfolio of Brazil’s most prominent brands while driving positive change through innovation and inventive thinking. Show less
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Lead Designer
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Feb 2018 - Sep 2020
• Directed multiplatform advertising campaigns for national and regional clients, leading the creative direction scope; among the deliverables are TV commercials, web series for YouTube, and guerrilla marketing actions;• Led internal marketing campaigns, packaging & high complexity internal signaling projects, and editorial design projects;• Created new branding concepts and brand redesign for diverse clients;• Reorganized internal administrative processes while improving and adapting the communications efforts with the creative team during the period of the Covid-19 pandemic; Show less
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Experiência Remix
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Brazil
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Events Services
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1 - 100 Employee
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Lead Designer
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Feb 2018 - Dec 2019
During the time he was Creative Director at Remix, he worked in the strategic planning and creation of events and live marketing actions for brands of important relevance to the local scenario. AWARDS "Prêmio Colunistas do Paraná 2019" Bronze Medal, category "Promo and Live Marketing". SOME EVENTS AND NUMBER OF GUESTS "Prêmio Excelência 2017", for Grupo Boticário – 300 guests "Agrinho 2018", for Senar – 5000 guests "Encontro Estadual de Lideres Rurais 2018 and 2019", for Senar – 1500 guests "Projeto Rumo ao Natal 2018 e 2019" – 12 presentations, with an impact of approx 100 thousand guests. Show less
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Grupo Boticário
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Brazil
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Personal Care Product Manufacturing
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700 & Above Employee
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Visual Merchadising Designer
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May 2017 - Feb 2018
• Developed the concept and design for visual merchandising materials on seasonal advertising campaigns with national coverage (distribution to 3,800 franchised stores in Brazil); • Conceptualized the store windows for diverse clients and merchants; • Organized the final artwork and technical specification of graphic materials; • Developed a specialized system for testing and prototyping. • Developed the concept and design for visual merchandising materials on seasonal advertising campaigns with national coverage (distribution to 3,800 franchised stores in Brazil); • Conceptualized the store windows for diverse clients and merchants; • Organized the final artwork and technical specification of graphic materials; • Developed a specialized system for testing and prototyping.
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GTZ Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Designer freelancer
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Jan 2015 - Dec 2017
• Formulated the content editorials’ delivery model for social networks and blogs, improving the development and the agility in the creation processes; • Provided design and brand marketing consulting, developed logos, web, and print design for various clients, as the local newspaper Gazeta do Povo; • Built modern, standards-based web experience while managing an extensive array of ongoing clients and projects; • Contributed to the Trends Report Project, attracting new advertisers, and engaging its customer base with innovative content through the editorial graphic line created for this site Show less
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Contenido
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Brazil
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jul 2015 - May 2017
• Participated in the annual design strategic planning to define the scope for visual merchandising projects and product development for the retail sector while boosting these customers' sales; • Developed the creative direction action plan on the Branded Content project for the RPC portal, Rede Globo's TB branch in Paraná, focusing on the user experience; • Website creation (architecture and layout), visual identity, packaging design, editorial design (interactive e-books) and strategic communication planning. Show less
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KOMM:: BRANDGENCY
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Brazil
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Design
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1 - 100 Employee
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Project Manager
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Oct 2013 - Aug 2014
• Participated in the creation of the ‘App Guia Curitiba,' an initiative 100% collaborative which application brought together all the cultural programming of the city of Curitiba, with great acceptance by the audience; • Developed the annual strategic and tactical planning for digital products, assisting in prospecting new business; • Participated in the creation of the ‘App Guia Curitiba,' an initiative 100% collaborative which application brought together all the cultural programming of the city of Curitiba, with great acceptance by the audience; • Developed the annual strategic and tactical planning for digital products, assisting in prospecting new business;
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Salsa:Mobion
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Curitiba e Região, Brasil
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Creation Specialist
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Oct 2011 - Sep 2013
• Monitored the entire scope of design conceptualization, creation, and events’ organization and Endomarketing campaigns for the New Holland Brazil. • Created the layout for the website and social networks for the BMW Team Brazil. AWARDS Columnists Paraná 2013 Real Estate Marketing 2013 - National • Monitored the entire scope of design conceptualization, creation, and events’ organization and Endomarketing campaigns for the New Holland Brazil. • Created the layout for the website and social networks for the BMW Team Brazil. AWARDS Columnists Paraná 2013 Real Estate Marketing 2013 - National
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Art Director
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2011 - Oct 2011
• Development of advertising actions aimed at print and digital media. • Creation of websites, hotsites, fan pages, newsletters, media kit and guerrilla marketing actions. • Preparation of a trousseau for internal marketing campaign pieces (hot sites, web banners, pieces for social networks, among others) for Fundação Grupo Boticário, PUC-PR and Britanite. AWARDS "Prêmio FIP 2011(Festival Iberoamericano de Promoções e Eventos), 1st place in the “public road” category with the guerrilla action “Visit the National Parks”. Show less
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Casullo Agência Digital
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Recife
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Web Designer Jr
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Apr 2010 - Feb 2011
• Participated in the development of layouts and information architecture for mobile devices and major brands. • Developed interactive actions with applications adapted for social networks, for Coca-Cola, on the famous Facebook Fan Pages. • Developed interfaces for CIV – Cia Industrial de Vidros intranet systems • Creation of e-commerces for collective purchases, which were in high demand that year. • Participated in the development of layouts and information architecture for mobile devices and major brands. • Developed interactive actions with applications adapted for social networks, for Coca-Cola, on the famous Facebook Fan Pages. • Developed interfaces for CIV – Cia Industrial de Vidros intranet systems • Creation of e-commerces for collective purchases, which were in high demand that year.
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Graphic Design Intern
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Jul 2009 - Mar 2010
• Worked on the creation of graphic pieces for cultural exhibitions that took place in art museums in the state of Paraná. Developed brands, catalogs, folders, banners, books and interior visual communication. • Worked on the creation of graphic pieces for cultural exhibitions that took place in art museums in the state of Paraná. Developed brands, catalogs, folders, banners, books and interior visual communication.
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Education
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2017 - 2018
Pontifícia Universidade Católica do Paraná
Pós-graduação, E-branding e Comunicação Digital -
2007 - 2011
Universidade Federal de Pernambuco
Design, Gráfico -
2008 - 2009
Universidade Federal do Paraná
Bacharel, Design
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