Marco Lafiandra

Design Lead at LUCA LANZETTA GROUP
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Professional working proficiency
  • Spanish Limited working proficiency
  • Italian Native or bilingual proficiency

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Lorena Pinzon

I strongly recommend my former colleague, Marco Lafiandra, for employment. I have had the pleasure of working alongside him for 4 years in the design department where he has been entrusted with a great deal of responsibility. I have had the opportunity to observe his professional skills as well as interpersonal style. He is consistently pleasant, and takes on all assignments with enthusiasm and dedication. Regardless of deadlines or other pressure, Marco always delivers. His superior design skills reflect in all his projects. Sincerely,

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Lead
      • Apr 2021 - Present

      Lead and project manage interior design projects from the architectural concept to the sensorial experiences. Communicate the company values and Identify potential partners. Build and maintain relationships within existing and potential clients. Develop marketing campaigns for the company as well as for every partner of Luca Lanzetta Group. Track global hospitality, commercial and residential trends. Implement retail experiences for the Chicago showrooms of Poliform, Molteni, Rimadesio, Ernestomeda, Antonio Lupi and Salvatori.

  • Self-employed
    • New York City Metropolitan Area
    • Art Director
      • Mar 2020 - Mar 2021

      Art Direction and Interior design consultancy for high-end residential, retail, hospitality and home goods companies. Development of temporary and permanent installations. Art Direction and Interior design consultancy for high-end residential, retail, hospitality and home goods companies. Development of temporary and permanent installations.

    • Italy
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Campaign Manager and Photographer
      • Nov 2020 - Feb 2021

      Together with Zanotta and Francesco Secchiaroli (Director of Zanotta US) we developed a 4 months national campaign during the COVID pandemic. We embarked on a Coast to Coast journey to shorten the distance with dealers, partners and friends around the United States. We photographed and filmed the highlights of the 2020 Zanotta collection in some of the most iconic places of North America. The material produced has been used by Zanotta for their marketing and social media campaign. Together with Zanotta and Francesco Secchiaroli (Director of Zanotta US) we developed a 4 months national campaign during the COVID pandemic. We embarked on a Coast to Coast journey to shorten the distance with dealers, partners and friends around the United States. We photographed and filmed the highlights of the 2020 Zanotta collection in some of the most iconic places of North America. The material produced has been used by Zanotta for their marketing and social media campaign.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Director
      • 2015 - Mar 2020

      Conducted projects across the company including residential, hospitality, commercial and marketing collaborations. Led showroom renovation and styling projects in New York and Los Angeles. Collaborated with design and marketing teams to execute visual environments for international trade shows and fairs. Served as main vendor interface regarding product knowledge, clarification of vendor requirements, explanation of design concepts and expectation management.Duties includes:- Conceptualized and directed interior design and renovation projects for clients in collaboration with architects and design offices. Major clients include: ODA Architects, 10 Arquitectos, Lissoni Associati, Gluck Architecture. Contract Projects include: 2000 Ocean Drive, Miami FL 15 Renwick New York, NY 150 Rivington New York, NY 400 Fifth Avenue New York, NY- Identified and managed strong vendor and consultant relationships in the delivery of ideation and production services.- Responsible for project management of the showrooms including; design, construction, millwork shop drawing review, samples review.- Managed visual merchandising team and coordinated showroom installations.- Extensive knowledge of 300+ luxury ff&e brand including: Baxter, Molteni, Rimadesio, Minotti cucine, Giorgetti, Roda.

    • Designer
      • 2011 - 2015

      - Executed interior design projects for residential and commercial spaces: * Collaborated with client to create original design concepts * Collected comprehensive trend and research analysis * Generated architectural drawings and renderings * Developed custom furniture- Assisted art director for display styling.- Lead designer for annual exhibitions during ICFF, design week, limited collection.- art consultancy for residential, commercial and hospitality.- Interior design Photography.

    • Italy
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Interior Designer | Design Director
      • 2015 - 2019

      Responsible for project management of the showroom renovations in collaboration with Bestetti Associati. Produced interior design projects ranging from residential, commercial and hospitality. - Produced and managed design and design development packages for New York flagship store, renovations and temporary installations, including the latest collaboration with Azimut Benetti in Times Square. - Responsible for project management including design, construction, millwork shop drawing review and samples review. - Managed visual merchandising team and coordinated showroom installations. - Conceptualized and directed interior design and renovation projects for clients in collaboration with renowned architects and design studio. - art consultancy for residential, commercial and hospitality.

    • Italy
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Interior Designer | Project Manager
      • 2015 - 2019

      Responsible for project management of the showroom renovations in collaboration with Bestetti Associati. Produced interior design projects ranging from residential, commercial and hospitality. - Produced and managed design and design development packages for New York flagship store, renovations and temporary installations including collaboarations with Paola Navone Studio. - Responsible for project management including design, construction, millwork shop drawing review and samples review. - Managed visual merchandising team and coordinated showroom installations. - Conceptualized and directed interior design and renovation projects for clients in collaboration with renowned architects and design studio. - art consultancy for residential and commercial.

    • Italy
    • Furniture and Home Furnishings Manufacturing
    • 100 - 200 Employee
    • Interior Designer | Project Manager
      • 2011 - 2019

      Produced interior design projects ranging from residential, corporate interiors, hospitality. Responsible for project management of the showroom renovations. Duties include: - Conceptualized and directed interior design and renovation projects for clients in collaboration with renowned architects and design studio. - Managed visual merchandising team and coordinated showroom installations. - Showroom lighting design - Identified, maintained and managed strong vendor and consultant relationships in the delivery of ideation and production services. - art consultancy for residential, commercial and hospitality.

  • FUORIORBITA store
    • Rome, Latium, Italy
    • Interior Designer
      • 2017 - 2017

      - Interior design and project managing - Branding and graphic design - Interior design and project managing - Branding and graphic design

    • Italy
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Interior Designer | Design Director
      • 2014 - 2016

      Responsible for project management of the showroom renovations, collaboration with Palomba Serafini Studio art direction. Produced interior design projects ranging from residential, commercial and hospitality. Duties include: - Managed visual merchandising team and coordinated showroom installations. - Identified, maintained and managed strong vendor and consultant relationships in the delivery of ideation and production services. - Conceptualized and directed interior design and renovation projects for clients in collaboration with renowned architects and design studio.

    • Product Designer
      • 2015 - 2015

      Designed a collection of lighting produced by sintering technology: Section - suspension light and Volume - wall sconces Exhibited at: Milano Design Week and Maison & Object Paris Designed a collection of lighting produced by sintering technology: Section - suspension light and Volume - wall sconces Exhibited at: Milano Design Week and Maison & Object Paris

    • Switzerland
    • Furniture and Home Furnishings Manufacturing
    • 700 & Above Employee
    • Art Director
      • 2013 - 2015

      - Designed and directed showroom display and renovation for the Vitra shop in shop at DESIGNPOST - Managed visual merchandising team and coordinated showroom installations. - Identify, maintain and manage strong vendor and consultant relationships in the delivery of ideation and production services. - Designed and directed showroom display and renovation for the Vitra shop in shop at DESIGNPOST - Managed visual merchandising team and coordinated showroom installations. - Identify, maintain and manage strong vendor and consultant relationships in the delivery of ideation and production services.

    • Designer/Executive Assistant
      • 2008 - 2009

      Assisted the Architect with space and furniture planning, furniture design, concept development, trends & research, hand-sketching, computer renderings, photography and graphic design. Assisted the Architect with space and furniture planning, furniture design, concept development, trends & research, hand-sketching, computer renderings, photography and graphic design.

Education

  • Universidad Politécnica de Valencia
    Master's Degree, Ingeñeria del Diseño
  • Politecnico di Milano
    Course of specialization by POLI.design, Outdoor Design
  • Università degli Studi di Roma 'La Sapienza'
    Bachelor's Degree, Industrial Design
    2004 - 2007

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