Experience

SoleSavy

• Canada
• Internet Marketplace Platforms
• 1 - 100 Employee

• Vice President, Content & Communications

  • Feb 2021 - Present

  Lead content strategy (editorial, news, video, podcasts, social, content marketing) and Public Relations for SoleSavy and Garrixon Joint Venture. Editor In Chief for solesavy.com/news Lead content strategy (editorial, news, video, podcasts, social, content marketing) and Public Relations for SoleSavy and Garrixon Joint Venture. Editor In Chief for solesavy.com/news



Nike

• United States
• Retail
• 700 & Above Employee

• Global Editorial Content Lead, Jordan Brand

  • Nov 2019 - Feb 2021

  •Creative lead for Jordan Brand editorial content.•Editorial content lives on air.jordan.com and across all @jumpman23 social channels.•Support seasonal campaigns and narrative through editorial storytelling.•Identify, negotiate with and manage relationships with network of outside creatives including writers, photographers and stylists.•Work with cross functional partners to ensure editorial storytelling was supporting overall brand goals.•Created new editorial franchises including 'Welcome to the Family,' 'Game Worn,' and 'More Than Sneakers."•Lead writer and interviewer for brand talent including athletes, artists and collaborators.•Lead editor for all Jordan Brand related content on the Nike SNKRS app.•Art direct editorial photoshoots. Show less

• Global Communications Specialist, Jordan Brand

  • May 2017 - Nov 2019

  •Lead writer for all Jordan Brand content on the Nike News platform. Included designer, collaborator, executive and athlete interviews and feature stories.•Lead product seeding for media and influencers.•Authored Jordan Communications internal bi-weekly newsletter.•Helped create, plan and execute physical brand activations that included product launches, athlete, talent and executive appearances, NBA All-Star Weekend, NFL Superbowl, New York Fashion Week, Paris Fashion Week and more.•Served as point of contact for media inquiries.•Staffed athlete, talent and executive appearances and interviews.•Contributed to creative executions like promotional products, product naming and seasonal campaigns. Show less



Complex Networks

• Online Audio and Video Media
• 200 - 300 Employee

• Social Editor, Features Writer, Host

  • May 2016 - May 2017

  •Managed social strategy for Complex Style and Complex Sneakers. (Temporarily managed Sports and Life/Politics channels) •Managed social strategy, weekly episode rollouts and PR for hit YouTube series 'Sneaker Shopping.'•Wrote feature stories.•Hosted weekly Facebook Live series covering the latest sneaker releases and news. (Over 1M views)•Created concept for video series 'Don't Believe the Hype' and 'Complex Sneakers #TBT'

• News Writer

  • Aug 2015 - May 2016

  • Responsible for writing and publishing 60-100 articles a month.• Draft social media copy for each post to be shared across all channels.• Topics and brands that I’ve written about include Nike, Jordan Brand, adidas, Under Armour, New Balance, Asics, NBA, NFL, MLB and the music industry.



Twitter

• United States
• Software Development
• 700 & Above Employee

• Advertising Specialist

  • May 2014 - Jul 2015

  • Manage a diverse book of accounts that include SMBs, startups, B2C and B2B brands • Recommend best Twitter ad tools and organic practices to maximize results depending on client goals (Views, clicks, sales, lead gen, app installs, etc) • Have 30-40 client meetings a week over the phone or on video chat. These included onboarding new clients, going over current or past campaign results and planning future campaigns. • Consult clients on creative direction, scheduling and budgeting. • Participate in and offer feedback on internal pilots and new product tests. • Develop long-term relationships with in-house and agency teams to understand and execute long term client goals. • Work closely with support, policy and engineering teams to quickly resolve any client issues to ensure that we were providing top account management to valuable Twitter customers. • Educate clients on new product and region launches. These included the launch of our first mobile app installs and video views products as well as the growth from 3 to 30+ countries that Twitter Ads is offered in. Show less



JD Finish Line

• United States
• Retail
• 700 & Above Employee

• Contributing Writer

  • Mar 2014 - Jul 2015

  • Create editorial content for upcoming product releases. • Introduce new products through storytelling, historical relevance and connections to popular culture. • Draft social media copy for each post to be shared across all channels. • Topics and brands that I’ve written about include Nike, Jordan Brand, adidas, Under Armour, New Balance, Asics, NBA, NFL, MLB and the music industry • Create editorial content for upcoming product releases. • Introduce new products through storytelling, historical relevance and connections to popular culture. • Draft social media copy for each post to be shared across all channels. • Topics and brands that I’ve written about include Nike, Jordan Brand, adidas, Under Armour, New Balance, Asics, NBA, NFL, MLB and the music industry



Grayling

• United Kingdom
• Public Relations and Communications Services
• 400 - 500 Employee

• Digital Account Coordinator

  • 2012 - 2013

  (Atomic PR is now Grayling) •Created and managed social media presences and campaigns for start-up, tech, B2C, and B2B brands. •Drafted content for social media conversation calendars for channels such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Blogs (Tumblr and Wordpress.) •Created analytics-based monthly social media reports that included competitor tracking, observations, highlights and recommendations. •Worked in coordination with customer service teams to address any issues or questions that arose on brand accounts. •Coordinate the strategy and execution of social media campaigns and contests while utilizing tools like Facebook apps and ads. •Trained agency employees and client’s marketing teams on social media tools and best practices. •Wrote copy for online and traditional print advertisements and blogs. •Worked with the art team on the strategy and creative direction of infographics, videos, mobile apps, and websites. •Researched and created presentation decks for new business pitches. Show less



San Jose State University

• United States
• Higher Education
• 700 & Above Employee

• Associated Students Business Office Administrative Assistant

  • Sep 2007 - May 2012

  Advanced as team leader in one of seven Associated Students' Departments. Worked as in department team while also collaborating with other departments to serve the 30,000 students at SJSU. Duties included assisting students, faculty, and staff with general campus services as well as business related services. Office served as on-campus bank to student organizations so developed teller skills that include accepting deposits, requesting checks, account balance inquiries, account permission changes. Primary task was to serve customers in a friendly and professional manner. Trained new employees in all areas. Show less

• Resident Advisor (RA)

  • Jul 2010 - May 2011

  Responsible for a co-ed freshman residence hall of 40 students at one of the nation’s most diverse universities. Duties included mentoring, planning and managing educational events throughout the semester around the areas of education, lifelong learning, culture, and socially connecting.



Delta Sigma Phi Fraternity

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Marketing and Communications Intern

  • Jun 2011 - Aug 2011

  Report directly to the Executive Director, while working closely with the Marketing and Social Media Manager to assist with implementation of the organization's overarching marketing and branding plan to ensure that all messaging is coordinated and enhances the Fraternity's strategic plan. Develop new strategies that will strengthen existing programs that serve to communicate with the Fraternity's alumni, undergraduates and future members. Department responsible for communicating to roughly 70,000 living alumni 5,000 undergraduate members. Show less



JD Finish Line

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • 2007 - 2007

  Sneaker specialist with basketball, training, and casual men's footwear. Sneaker specialist with basketball, training, and casual men's footwear.