Commercial Director

• Nov 2013 - Present

Dutch multinational company in the food segment (ingredients, raw materials, and baking solutions). Leadership of the commercial team comprised of 190 people, 140 external and seven direct reports in sales, Marketing and Technical Support areas, nationwide. Responsible for the implementation of the Go-To-Market project, becoming a global benchmark in the group, based in Market Intelligence, research, classification of clients and distribution of the organization’s resources. Dutch multinational company in the food segment (ingredients, raw materials, and baking solutions). Leadership of the commercial team comprised of 190 people, 140 external and seven direct reports in sales, Marketing and Technical Support areas, nationwide. Responsible for the implementation of the Go-To-Market project, becoming a global benchmark in the group, based in Market Intelligence, research, classification of clients and distribution of the organization’s resources.

Commercial Director

• Jun 2010 - Dec 2012

North American multinational company in the segment of analytical equipment for laboratories and hospitals, and sanitation, pharmaceutical and oil companies. Responsible for a team comprised of 90 people and 5 direct, in Sales, Marketing and Technical Support areas. Management of both the internal and external sales teams, including sales representatives and specialized technical support. North American multinational company in the segment of analytical equipment for laboratories and hospitals, and sanitation, pharmaceutical and oil companies. Responsible for a team comprised of 90 people and 5 direct, in Sales, Marketing and Technical Support areas. Management of both the internal and external sales teams, including sales representatives and specialized technical support.

Country Manager - General Manager

• Feb 2009 - May 2010

Chilean start-up in Brazil – production and trading of chemical products (sanitizer) for the industrial segment. Responsible for the company’s operation start-up project in Brazil, including the formation of the team, business model, sales and distribution channels, and subsequent installation of a local production unit in Indaiatuba. Chilean start-up in Brazil – production and trading of chemical products (sanitizer) for the industrial segment. Responsible for the company’s operation start-up project in Brazil, including the formation of the team, business model, sales and distribution channels, and subsequent installation of a local production unit in Indaiatuba.

General Manager (Various Business Units)

• Jan 2002 - Dec 2008

French multinational trading in the agribusiness segment. Position: General Manager (Fertilizers). Planning and implementation of the business plan aimed at the entrance of the company as a player in the fertilizer business, including the strategy definition, business model, identification and implementation of a player present in the Brazilian market. Position: General Manager (Processes & Zero-Based Budgeting Project). Responsible for the implementation of a pioneer project in the organization, in 2007, aimed at process mapping and identification of synergies between the different business units (citrus, sugar cane, soya, cotton and coffee), detecting opportunities estimated in R$ 62 million. Responsible for the implementation of the concept and elaboration of the organization’s budget based in the zero-based budgeting methodology (OBZ). Position: General Manager (Agricultural Project). Management of the raw material own production units, focused on efficiency improvements, best practices and key indicators. Position: Commercial General Manager – Orange (Citrus). Commercial management, trading of raw material with independent producers, for industrial processing. Implementation of the mapping process and estimation of raw material provision and final production of concentrated juice between the players of the sector, using GPS tools in combination with the commercial team’s information. Show less

Commercial Regional Director

• Dec 1994 - Dec 2001

Multinational company in the Food & Beverage Segment. Position: Commercial Regional Director (North) Selected for composing the team as Ambev’s Regional Director after the merger, in 1999, which set up the company. Implementation of the new branch including the team formation and training, system and process deployment. Management of multi-brand Sales & Marketing (Brahma, Skol, Antarctica brands), in charge of the results in four North/Northeast. Implementation of the Own Distribution (CDDs) in capital cities, and the ZBB (Zero-Based Budgeting); Position: Commercial Regional Director (Center-West) 1999 Best branch performance in sales growth. Winner of the Innovation/Best Practice Award for the Zero-Based Budgeting (ZBB) tool. Commercial leadership in Center-Western States. Restructuring of independent distributors and implementation of distribution centers (CDDs) in capital cities; Position: General Manager (Ribeirão Preto Plant) Responsible for the general results (P&L) of the business unit, which used to serve the interior of São Paulo State, being responsible for the commercial, industrial and G&A leadership. Responsible for the distribution restructuring program, as well as the production and logistics process restructuring plan. Position: Commercial Manager (Central-West Region) Commercial management in Goiás/DF State. 1998 Best Branch in sales growth. Implementation of a distribution restructuring plan. Responsible for planning a special project aimed at canned beer bottling in the region, resulting in cost reduction, higher profitability and competitiveness in the region. Position: Distributor Manager (Interior of São Paulo State) Management and training of the distributor chain in the interior of São Paulo State; Appointed to participate in the Program of New Talents. Implemented the distributor chain restructuring project, was selected as a benchmark for the Organization’s Board in Brazil, foreseeing the redesign of the distribution areas. Show less

Sales & Marketing Supervisor

• Feb 1991 - Nov 1994

Sales & Marketing Coordinator

• Jan 1989 - Dec 1990

Sales Administration Supervisor

• Feb 1987 - Nov 1988