Experience

Evolve - Pipedrive CRM Experts

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Partnerships and Content Manager

  • Jan 2022 - Present



Promotional Space Limited

• Marketing & Product Manager

  • Feb 2017 - Oct 2020

  London, United Kingdom Promotional Space is an online booking platform that connects brands to high-footfall venues for experiential marketing campaigns. Featuring 2,000 + venues that include major retailers such as Tesco, WH Smith, Co-op. www.promotionalspace.com • Led the digital transformation of the business. Designed and built the online booking platform and created internal systems and processes that significantly increased operational efficiency. PS became the only platform here clients could book space… Show more Promotional Space is an online booking platform that connects brands to high-footfall venues for experiential marketing campaigns. Featuring 2,000 + venues that include major retailers such as Tesco, WH Smith, Co-op. www.promotionalspace.com • Led the digital transformation of the business. Designed and built the online booking platform and created internal systems and processes that significantly increased operational efficiency. PS became the only platform here clients could book space in Tesco online. • Responsible for all marketing activity (B2B) across the business from brand awareness to customer retention. This included: inbound marketing strategy, messaging & positioning, email campaigns, paid/earned social campaigns, content management, marketing automation, SEO, product marketing. • Worked with partner network to deliver nationwide UK experiential marketing campaigns for major clients such as (Uber, Deliveroo, SoClean and Royal Caribbean). • Led the project that migrated the business from Pipedrive to Hubspot that resulted in streamlining the organization across sales, marketing and operations. • Managed external marketing agency responsible for shifting business to an inbound marketing strategy. Show less



Pieria

• Founder

  • Jan 2013 - Jan 2017

  London, UK Pieria was an online magazine that brought together experts from industry and academia to discuss some of the biggest issues facing our economy today. From an initial concept I designed and managed the development of the platform, built commercial and editorial partnerships with academia and industry with leading institutions such as Schroders, Design Council, Cass Business School and Hargreaves Lansdown, and grew the audience to over 100,000 readers a month with notable coverage in NYT, FT… Show more Pieria was an online magazine that brought together experts from industry and academia to discuss some of the biggest issues facing our economy today. From an initial concept I designed and managed the development of the platform, built commercial and editorial partnerships with academia and industry with leading institutions such as Schroders, Design Council, Cass Business School and Hargreaves Lansdown, and grew the audience to over 100,000 readers a month with notable coverage in NYT, FT, WSJ, Bloomberg and across the financial blogosphere. • Built commercial and editorial partnerships with leading institutions such as Schroders, Design Council, Cass Business School, World Economic Forum. • Developed a three-year sponsorship deal with asset manager Schroders. • Negotiated a content-syndication deal with the World Economic Forum. • Co-created a thought-leadership campaign with The Design Council. A series which resulted in: 325% traffic increase, new business leads, new audiences and high levels of engagement with internal and external audiences. See: https://bit.ly/2JZIsS3 • Managed the tech agency responsible for building the platform ,working closely with a team of developers and designers from concept to launch. • Grew the audience to over 100,000 readers a month with notable coverage in NYT, FT, WSJ, Bloomberg and across the financial blogosphere Show less



MullenLowe UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Content Strategist

  • Jan 2010 - Oct 2012

  London, United Kingdom I was part of the founding team of 'The Social Business Group' at the global digital agency Profero. We offered clients with complex propositions in finance, sustainability, and international development branded news and social network platforms which built multi-channel audiences across industry, academia, think-tanks and blogs, specialist communities and news sites, social networks and mainstream media. Responsibilities: - Research and development of new editorial products and… Show more I was part of the founding team of 'The Social Business Group' at the global digital agency Profero. We offered clients with complex propositions in finance, sustainability, and international development branded news and social network platforms which built multi-channel audiences across industry, academia, think-tanks and blogs, specialist communities and news sites, social networks and mainstream media. Responsibilities: - Research and development of new editorial products and series - Content Strategy - Community Management - Product Management - Client Servicing Achievements: MindfulMoney.co.uk, a digital news platform won best 'Commercial Innovation' and 'Best use of Crowdsourcing' at the Online Media Awards. Show less



Evo Research

• Market Research
• 1 - 100 Employee

• International Research Executive

  • 2007 - 2009

  London, United Kingdom A qualitative research agency and strategy consultancy for global brands. I worked with Sony Ericsson, Unilever, Motorola, Volvic and Clarks. I managed global research projects focused on New Product Development, Cultural Insights and Brand Positioning in the UK, France, Spain and Russia.