Experience

Kilpatrick

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Digital Transformation

  • Mar 2022 - Present

  - Drive digital innovation and serve as a cross-functional change agent across the organization - Ensure best practices and processes across the digital team for the consistent delivery of projects - Set and implement digital strategy by working with cross-functional partners to map the transition from traditional processes to digital ones - Research solutions and make recommendations for the improvement of digital products and systems - Conducting market research and analysis to guide the marketing and digital strategy Show less



MBE Worldwide

• Italy
• Retail
• 100 - 200 Employee

• Digital Product Specialist

  • Oct 2019 - Feb 2022

  - drive development, management and launch of MBE digital marketing products related to e-commerce, websites and mobile apps across countries - select appropriate technology and platforms associating the right strategy to increase digital marketing effectiveness and drive sales - analyze customer behaviour and market needs to improve digital marketing programs - manage agencies and vendors relationships to ensure quality and consistency of outsourced work - work collaboratively with IT, sales and other internal departments in order to understand and maximize digital company strategies - create and distribute custom reports for products performance monitoring Show less



AGS S.p.A - Advanced Global Solution

• Product Marketing Manager

  • Nov 2017 - Oct 2019

  - manage life cycle and roadmap of Artificial Intelligence based products - work closely with Artificial Intelligence product development team (Machine Learning experts) to determine the most profitable course for each existing and new product - evaluate projects using relevant KPIs and feedback from existing and prospective customers - follow and analyze market trends to position products and to understand customer and market needs - prepare Competitive Market Analysis to choose and implement effective strategies - establish and maintain external relationships and strategic partnerships - manage product promotional activities, product training/educational tools and marketing direction to field sales and other strategic channels Show less



iNebula Cloud Computing Solutions

• Italy
• Information Technology & Services
• 1 - 100 Employee

• Web Marketing Manager

  • Apr 2015 - Nov 2017

  - create and implement marketing programs and documentation to aid the growth and expansion of the company services - support new services ideation and go to market plan - execution, maintenance and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments - define social media strategy - generate custom analytic reports on website, competitors, email marketing, paid search, social media to drive decision making - support corporate webinar program for increased lead qualification, education and awareness Show less



Seat Pagine Gialle

• Italy
• Advertising Services
• 700 & Above Employee

• Product Marketing Manager

  • Mar 2011 - Dec 2014

  - manage website product - work with external third parties to assess partnerships and licensing opportunities - deliver a monthly revenue forecast and balance - define the product strategy and roadmap - brief and train the sales force and suppliers - manage website product - work with external third parties to assess partnerships and licensing opportunities - deliver a monthly revenue forecast and balance - define the product strategy and roadmap - brief and train the sales force and suppliers



Speakage srl

• Web Marketing Specialist

  • Sep 2010 - Dec 2010

  - planning and development of websites, mobile apps, social network, social media, web tv, blog, forum - web content editor and seo/sem activities - cooperation in fair and congress activities - planning and development of websites, mobile apps, social network, social media, web tv, blog, forum - web content editor and seo/sem activities - cooperation in fair and congress activities



INA ASSITALIA

• Insurance
• 1 - 100 Employee

• Policy advisor

  • Jul 2010 - Sep 2010

  - seek out new clients and develop clientele by networking to find new customers - attend meetings, seminars and programs to learn about new products and services, learn new skills - sell various types of insurance policies to businesses and individuals, including automobile, fire, life, property, medical and dental insurance or specialized policies - seek out new clients and develop clientele by networking to find new customers - attend meetings, seminars and programs to learn about new products and services, learn new skills - sell various types of insurance policies to businesses and individuals, including automobile, fire, life, property, medical and dental insurance or specialized policies



IULM University

• Italy
• Higher Education
• 400 - 500 Employee

• • Sep 2009 - Jun 2010

  - prepare and attend meeting with italian high school students to present degree courses and the italian university system- coaching for entering and university students- attend italian fair and congress activities for students orientation

• • Mar 2008 - Sep 2009

  - update university website and collaboration for its development- online events promotion- performance monitoring- report writing activities