Marco Liaci
Sales Manager at Datev Koinos- Claim this Profile
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Experience
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Datev Koinos
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Manager
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Jan 2023 - Present
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Marketing - Business development
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Sep 2011 - Mar 2023
Business Development and Inside sales: trade marketing, leads research and development, prospects relations building and management of promotional campaigns to support sales. Commercial network analysis, distribution of leads to sales and cross selling clients. Inside sales team management for new selling and cross selling actions. New product transactions discharged, support for direct sales and develpment of new business development projects and busisness opportunities. Good business approach within budgeting.Monitoring sales performances and identify behaviours and patterns. Update and maintaining existing marketing dashboards/reports and development of new ones. Marketing & events: According to internal guideline, creation and management of company and promotional events, partnerships and sponsorships. Logistics management, on site coordination, promotion and sales support. email marketing, flyer, brochure and promo, advertising and marketing campaign development, analysis and selection of target audience. Analysis of the performance of marketing campaigns.Support and providing new marketing initiatives.Suppliers managment, analytics competences, working with agencies.Pardot, CRM and Sales force management, GTWebinar, others web app.Teamwork and progect management organization. Show less
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Rinaldo Franco Spa
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Italy
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Wholesale
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1 - 100 Employee
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Marketing & Purchasing Officer
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Oct 2010 - Aug 2011
Managing suppliers Managing products as packaging, stocks, arrivals, transfers. Internal and external brand and Company Communication skills (DEM, Brand and company profiles, advertising campaign). Managing suppliers Managing products as packaging, stocks, arrivals, transfers. Internal and external brand and Company Communication skills (DEM, Brand and company profiles, advertising campaign).
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Il Sole 24 ORE S.p.A
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Italy
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1 - 100 Employee
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Responsible for marketing, communication and promotion events
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Mar 2007 - Jul 2010
Il Sole 24 ORE is an Italian company involved in the publishing sector, main reference point of the national economy business development. My business area concerned products, services, events and professional training B2B. - I’m responsible of the marketing comunication plan including pricing, positioning and the potential media mix ( advertising, brochure, telemarketing, emailing, internet acquisition and websites production) within budget. - Set campaign following steps from concept to execution working with external agency and ensure everything are produced and fulfil in time. - Developing the budget maximizing the comunication and feedback. - Defining target of events and professional roles involved. - Use of in-house systems and databases. Show less
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Brand Marketing and Communication
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Oct 2006 - Feb 2007
In the 2001 the name of the Italian post and mail company “Corriere Executive” changed in GLS. My job, answer directly to the marketing manager. - Managing the mixed brand comunication all over the national territory. - Managing the comunication campaign and monitoring the brand image vehicles as banner, advertisng sign of the mail offices, personal clothes, sent parcels.. - Reporting and forecasting marketing campaign result. - Supporting relationship with markeiting A.C. Milan offices for sponsorship. Show less
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Marketing and Sales - stage
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Dec 2003 - Dec 2005
Starting as a stage during my university studies, the position involved in 2 years collaboration. This experience help me to understand the way to work in a contest of a multinational company and to grow up. - Further development of financial offer and proposal. - Cooperation and supporting the franchisers. - Guideline in selling products and services. - Monitoring competitors. Starting as a stage during my university studies, the position involved in 2 years collaboration. This experience help me to understand the way to work in a contest of a multinational company and to grow up. - Further development of financial offer and proposal. - Cooperation and supporting the franchisers. - Guideline in selling products and services. - Monitoring competitors.
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Education
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IULM University
Graduates in Public Relations and Advertising section, Comunication Sciences and Advertising section -
Liceo Scientifico
Maturità Scientifica, Scientific Studies