Marco Impallomeni
International Sales & Mktg Manager Continental Europe - Mena at La Molisana Spa- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
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French Full professional proficiency
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Italian Native or bilingual proficiency
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Bio
Paolo Ganzerli
Marco is a professional Export Manager with a great overview in a international food market.
Paolo Ganzerli
Marco is a professional Export Manager with a great overview in a international food market.
Paolo Ganzerli
Marco is a professional Export Manager with a great overview in a international food market.
Paolo Ganzerli
Marco is a professional Export Manager with a great overview in a international food market.
Credentials
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Contract employement
Grupo Calvo
Experience
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La Molisana Spa
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Italy
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Food and Beverage Services
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1 - 100 Employee
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International Sales & Mktg Manager Continental Europe - Mena
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Aug 2019 - Present
Responsible to the international development in the area of Europe , Middle East & Asia.The function include a direct contact with Retailers, Distributors, Agent, Online platforms, Media and Mktg Agency, taking a deep involvement into the definition of the Yearly Sales and Mktg plans, defining a concrete strategy per each market, aimed to improve the presence of the Molisana Brand across the áreas managed. Key Actions: - Definition of Key strategic Plan a 3Y for the most potential countries. - Opening and Management of New direct relationship with Key International Retailer example as last: *Europe : Ahold Group( Ah& Delhaize),Carrefour Fr, Coop NL, Tegut De, Rewe At, Migros. *Middle East : Panda Saudi, Lulu . *Asia :Dairy Farm Group ( 7 Eleven, Wellcome, Giant). -Management of more than 40 Distributors , Re Organization and Scouting of new ones. - Cooperation in Horeca Business with important Internationals corporations as BidCorp Group , Trangourmet and relevant International Chain of Restauranta. - Building Strategic Media Plan ( Tv+Sm) for the Key countries, coordinating all the activities and implementations with Mktg team and Media agency. - New product development in cooperation with R&D. - Demand Planning and Lean office organization. Show less
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CALVO
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Spain
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Food and Beverage Services
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300 - 400 Employee
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International Sales & Mktg Manager East Europe & Asia at Grupo Calvo
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Jun 2009 - Aug 2019
Responsible to the international development for the main Brand Group's , the function is focused to a direct contact in the field with Importers, Retailers, Agent, Mktg Agency, taking a deep involvement into the definition of the Yearly Sales and Mktg ( Atl & Btl) plans, designing a concrete strategy per each market.The areas managed were: i. Romania, Bulgaria , Greece , Cyprus, Malta. ii. Balcans. iii. Middle East. iv. Asia. Key Actions : - Scounting of more than 20 New Distributors and sub distributor in the area managed. - Implementation of a direct Business with the majors Balcans and East European Retailers. - Implementation of Annuals Digital campaig and Tv campaign into the Balcans región. - Development of co - mktg activity with Unilever Bulgaria for the Food service Channel. - Opening a direct relationship with Metro C&C Asia , Dairy Farm Group ,Ntuc ,Walmart China,Hema. - Ecommerce Plan , including a Flag ship Store into Alibaba Platform. - Management of Digital Media Plan for the different SM as Weibo/ We chat / Little Red Book. - Development of a three year Plan to the Chinese market to set up a Branch Office. - Study , Development and Launch of dedicated products to the East europe and Asean Markets. Show less
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Mutti
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Italy
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Food and Beverage Services
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200 - 300 Employee
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Export Area Manager
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Jan 2008 - Jun 2009
Following the mentoring of the Export director I was responsible to the international development of the market assigned. My role includes a direct contact with Retailers and Importers, taking the whole responsability of the year Sales, Mktg ( Atl & Btl) investment and P&L result per country. The areas managed were :i. Balcans & East Europeii. Middle East.iii. Asia PacificBest project:- Key account manager whole METRO ASIA and to the retailer KONZUM (Croatia).- Adv Tv plan to Croatian market.- PR activity Balcans region.- Activation Plan Polland subdistributors.- Business plan introduction Israel and Lebanon Markets.- Co mktg activity in Thailand market.- Scounting new partner Asia pacific market Show less
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Product Manager
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Jan 2006 - Dec 2007
My responsability includes:Market analysis and monthly performance per category. Annual marketing plans.Study with consumer research to new concept product.Study for new product launches and launch plan in the market.Support to the mktg director to the advertising new concept Passata.Support to trade mktg for export division.Organization of fairs and consumer events, Italy and abroad.Best project:- Important contribution on the development and launch of the New line Sughi Mutti.- Creation of the event Concentrato Gold, in partnership with D&G Milano.- Creation of the Video recipes Congusto.- Development of the Sales Material " Manuale Catering "to the food service channel. Show less
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Agrexco
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Marseille Area, France
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Assistant Logistic Cordinator
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Jul 2005 - Jan 2006
I was involved in a project of Supply Chain, implementing a best práctice service to the european retailer deliveries since Israel central storage propriety of Agrexco Group. I was involved in a project of Supply Chain, implementing a best práctice service to the european retailer deliveries since Israel central storage propriety of Agrexco Group.
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Education
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ESIC Business & Marketing School
Master's degree, Digital Mktg -
2004 - 2005
Università degli Studi di Parma
Master, Sales & Marketing to the FMCG -
1999 - 2004
Università degli Studi di Parma
Economy and Finance -
2016 -
Scotwork North America
International Business
Community
