Experience

laTostadora

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Performance Marketing

  • Apr 2022 - Present

  • Setting the strategic direction for paid media and online user acquisition, evaluating new channels, tactics, and markets to drive program efficiency. • Managing and defining target setting, budget allocation, forecasting, and measurement for campaigns across paid search, social, display, and other channels. • Create the annual marketing PPC plan and strategy. • Conduct external and internal benchmarking to find and implement the best practices. • Planning and executing Digital… Show more • Setting the strategic direction for paid media and online user acquisition, evaluating new channels, tactics, and markets to drive program efficiency. • Managing and defining target setting, budget allocation, forecasting, and measurement for campaigns across paid search, social, display, and other channels. • Create the annual marketing PPC plan and strategy. • Conduct external and internal benchmarking to find and implement the best practices. • Planning and executing Digital Advertising Campaigns in Spain, France, Italy and UK with a full-funnel strategy, including branding and performance. • Measuring and optimizing campaign performance, leveraging analysis and data to identify optimization within the current business and new growth opportunities. • Constantly analyzing and redefining worldwide audiences to impact the brand's target. • Managing and optimizing catalogs and product feeds. • Daily analysis of the results and implementation of daily actions to reach the objectives. • Collaborate closely across functions (regional marketing leaders, data science, adtech, product & engineering, and designers). • Ensuring tracking/signal resilience, overseeing optimization strategy, exploring new ad products, solving via automation, implementing reporting that leads to action, and aligning it with the marketing team.

• Digital Marketing Specialist

  • Jan 2021 - May 2022

  -Media Planning: strategy and execution of digital acquisition and retargeting campaigns, focusing on KPI optimization in order to assure a competitive growth -Monitoring ongoing campaign spend against the budget -Planning, developing and implementing effective marketing campaigns on the following platforms: Meta/Facebook, Platform and TikTok -Google Ads Specialist: SEM (Display, Research, Video, Shopping) -Management of the Affiliates marketing campaigns; -Implementation… Show more -Media Planning: strategy and execution of digital acquisition and retargeting campaigns, focusing on KPI optimization in order to assure a competitive growth -Monitoring ongoing campaign spend against the budget -Planning, developing and implementing effective marketing campaigns on the following platforms: Meta/Facebook, Platform and TikTok -Google Ads Specialist: SEM (Display, Research, Video, Shopping) -Management of the Affiliates marketing campaigns; -Implementation of global and local projects working directly with digital third party agencies building and maintaining the relationship (ex: Criteo, Outbrain, Taboola, Tradedoubler)



Privalia

• Brazil
• Software Development
• 700 & Above Employee

• Online Advertising Specialist - Privalia & Veepee (Southern Europe & LATAM)

  • Jul 2018 - Jan 2021

  -Customer acquisition & customer retention; -Day to day management of the ads; -Planning and strategy focusing on KPI optimization (ROI, COA, COB, CPA, CPC, CPM, CPL, etc.); -Data analysis and report of multiple advertising channels; -Management of the affiliates marketing campaigns with worldwide partners; -Social media Specialist: Facebook, Instagram, Twitter and Pinterest; -Control and application of the ads tracking. -Customer acquisition & customer retention; -Day to day management of the ads; -Planning and strategy focusing on KPI optimization (ROI, COA, COB, CPA, CPC, CPM, CPL, etc.); -Data analysis and report of multiple advertising channels; -Management of the affiliates marketing campaigns with worldwide partners; -Social media Specialist: Facebook, Instagram, Twitter and Pinterest; -Control and application of the ads tracking.



NATEXO

• France
• Advertising Services
• 1 - 100 Employee

• Online Advertising Specialist - Account manager

  • Jan 2018 - Jul 2018

  -Management and executions of e-mail marketing campaigns; -Negotiate the pay-outs with marketing affiliate platforms, media agencies and advertisers; -Expand the Italian market ensuring the achievement of monthly KPIs; -Daily analysis and results optimization; -Implement e-mail creatives (HTML, ESP management). -Management and executions of e-mail marketing campaigns; -Negotiate the pay-outs with marketing affiliate platforms, media agencies and advertisers; -Expand the Italian market ensuring the achievement of monthly KPIs; -Daily analysis and results optimization; -Implement e-mail creatives (HTML, ESP management).



E-platform SRL

• Italy
• International Trade and Development
• 1 - 100 Employee

• Online Advertising Specialist - Social Media Manager

  • May 2016 - Jan 2017

  -Definition of the communication strategy; -Content creation and management on various social media outlets: Facebook, LinkedIn and Twitter; -CRM; -Creation of the company's blog using Wordpress. -Definition of the communication strategy; -Content creation and management on various social media outlets: Facebook, LinkedIn and Twitter; -CRM; -Creation of the company's blog using Wordpress.



GEA Group

• Germany
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Internship

  • May 2014 - Jul 2014

  -Coordination of international shipments, -Registration of shipments by the “Microsoft Dynamics AX” program; -International collaboration with various company branches; -Storage of documents by the "Vault" program. -Coordination of international shipments, -Registration of shipments by the “Microsoft Dynamics AX” program; -International collaboration with various company branches; -Storage of documents by the "Vault" program.