Experience

Ostello Bello
• Italy
• Hospitality
• 1 - 100 Employee
• Head Of Digital

  • Jun 2021 - Present

Conforama Italia S.p.a.
• Italy
• Retail
• 100 - 200 Employee
• E-Commerce Manager

  • Feb 2021 - Jun 2021


Triboo Group

• Italy
• Technology, Information and Internet
• 100 - 200 Employee

• E-Commerce Business Strategist

  • Jun 2018 - Feb 2021

  Definition of the E-Commerce strategy in line with the brand targets.Performance kpi monitoring and Online Flagship Stores P&L.Business Intelligence projects and activities.

• Chief Innovation Officer

  • Jan 2016 - May 2018

  Creation and development of "added value" E-Commerce functions.Partnership with third-party software solutions.Web analytics, behavioral targeting, AB / ABN / Multivariate testing.Business Intelligence.

• E-Commerce Retail Manager

  • Jul 2014 - Dec 2016

  Business plan and sales target.Definition of commercial and marketing plans aimed at achieving the targets.Constant monitoring of the main kpi.Client management.

• eCommerce Marketing Manager

  • Dec 2010 - Jun 2014

  Responsible of E-Commerce projects marketing activities.Definition of marketing plans in line with brand budgets and targets.Management of media acquisition activities (SEO, SEA, Affiliation, Retargeting).



Buy on Web SpA

• Italy
• Retail

• Web Marketing Manager

  • Dec 2008 - Nov 2010

  Budget management for online customer acquisition Web Stores monitoring and analysis: traffic and ROI, offering product development activities to support Monitoring and analysis of the yield of users per acquisition channel, in order to define CPA target Managing the development of SEO, SEM and online ADV, in line with CPA target (coordination and monitoring of external agencies) Parntership and acquisition activities with portals and external media Definition the layout of web stores, usability and site optimization Definition, implementation and management of marketing plans for Buy On Web customer Brands (E-Commerce services and marketing activities outsourced by Buy On Web) Show less



RCS Digital

• South Africa
• IT Services and IT Consulting

• Product Manager

  • Nov 2005 - Dec 2008

  Budget management for online customer acquisition. Management of intercompany campaigns: online (display adv and Dirert eMail Marketing) and offline (press campaigns on the main properties of the group). Management of SEO, SEM and online ADV activities, in line with the CPA target. Budget management for online customer acquisition. Management of intercompany campaigns: online (display adv and Dirert eMail Marketing) and offline (press campaigns on the main properties of the group). Management of SEO, SEM and online ADV activities, in line with the CPA target.