Senior CRM and Data Manager

• Mar 2022 - Present

CRM Marketing Specialist

• Mar 2020 - Feb 2022

- Gathering requirements from the Business (C-level stakeholders, Sales and Marketing Directors) and work autonomously or with the implementation partner to deliver the requests - Architect solutions on Salesforce that are secure, scalable, and meet the business requirements - Utilizing Salesforce declarative functionality to build solutions, and working with Developers when requirements go beyond point-and-click functionality - Documenting the Salesforce build, provide daily support and trainings to 35 key users and 1600 users - Set up Salesforce Campaigns, ensure that Marketing Cloud is syncing the appropriate subscriber data to Sales Cloud - Maintaining the Salesforce ecosystem platform, including staying up to date on new features and releases, as well as fixing any bugs Marketing Cloud, Mobile app to Salesforce CRM) - Secure integration of Marketing data & process requirements with existing Sales/Service data & processes - Campaign management in CRM

Salesforce Consultant

• Sep 2018 - Mar 2020

- Subject Matter Expert and project lead for the deployment of Salesforce Service Cloud Automation for Italy Market - Data Analysis (Understanding KPIs like Revenue performance and customer service activities tracking) engaging with senior manager stakeholders- Configure the platform as needed (Service Cloud and Sales Cloud)- Build dashboards and reports

Data Analyst and Client Consultant

• Sep 2016 - Sep 2018

- Manage internal Salesforce reporting (Accounts, Contacts, Opportunities, Cases) for senior stakeholders- Daily customer support, contributing to the achievement of client satisfaction targets build effective and strong relationships with client representatives.- Prepare and deliver business reviews for Nielsen clients helping Senior Analytic Consultant colleagues to identify trends and insights