Marco De Dionigi
Director at Hydra Advisory- Claim this Profile
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Italiano Native or bilingual proficiency
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Francese Native or bilingual proficiency
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Inglese Full professional proficiency
Topline Score
Bio
Maximiliano Nicolelli
I had the privilege to meet Marco during the years that I spent in Paris at Hennessy (LVMH). Marco and I worked together on several projects, and I was lucky to call him my collegue. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. He had excellent time management skills and had a knack for keeping everyone calm and productive during intense crunch periods. Any team would be lucky to have Marco, and I couldn’t recommend him more for any business looking for new talent.
Sophie Catelain Guerin
I worked with Marco while at was at LVMH within Maison Hennessy, then Moët Hennessy portfolio. Marco proved to be a trusted, dedicated, professional and loyal employee and colleague, committed in all his missions with an acute attention to details and a unique sensibility to beauty and luxury. His implication and leadership on the new strategic direction for the whole prestige range of Hennessy Maison proved to be successful, positively shifted the whole Maison strategy for the years to come and will durably maximise value and profit creation. It was a real pleasure to work with Marco, whose positivism, kindness and humour contributed to a pleasant and winning team spirit, a place where it feels good to work. I certainly recommend Marco for any future positions, where I am convinced he will be an asset to anyone who is lucky enough to hire him.
Maximiliano Nicolelli
I had the privilege to meet Marco during the years that I spent in Paris at Hennessy (LVMH). Marco and I worked together on several projects, and I was lucky to call him my collegue. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. He had excellent time management skills and had a knack for keeping everyone calm and productive during intense crunch periods. Any team would be lucky to have Marco, and I couldn’t recommend him more for any business looking for new talent.
Sophie Catelain Guerin
I worked with Marco while at was at LVMH within Maison Hennessy, then Moët Hennessy portfolio. Marco proved to be a trusted, dedicated, professional and loyal employee and colleague, committed in all his missions with an acute attention to details and a unique sensibility to beauty and luxury. His implication and leadership on the new strategic direction for the whole prestige range of Hennessy Maison proved to be successful, positively shifted the whole Maison strategy for the years to come and will durably maximise value and profit creation. It was a real pleasure to work with Marco, whose positivism, kindness and humour contributed to a pleasant and winning team spirit, a place where it feels good to work. I certainly recommend Marco for any future positions, where I am convinced he will be an asset to anyone who is lucky enough to hire him.
Maximiliano Nicolelli
I had the privilege to meet Marco during the years that I spent in Paris at Hennessy (LVMH). Marco and I worked together on several projects, and I was lucky to call him my collegue. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. He had excellent time management skills and had a knack for keeping everyone calm and productive during intense crunch periods. Any team would be lucky to have Marco, and I couldn’t recommend him more for any business looking for new talent.
Sophie Catelain Guerin
I worked with Marco while at was at LVMH within Maison Hennessy, then Moët Hennessy portfolio. Marco proved to be a trusted, dedicated, professional and loyal employee and colleague, committed in all his missions with an acute attention to details and a unique sensibility to beauty and luxury. His implication and leadership on the new strategic direction for the whole prestige range of Hennessy Maison proved to be successful, positively shifted the whole Maison strategy for the years to come and will durably maximise value and profit creation. It was a real pleasure to work with Marco, whose positivism, kindness and humour contributed to a pleasant and winning team spirit, a place where it feels good to work. I certainly recommend Marco for any future positions, where I am convinced he will be an asset to anyone who is lucky enough to hire him.
Maximiliano Nicolelli
I had the privilege to meet Marco during the years that I spent in Paris at Hennessy (LVMH). Marco and I worked together on several projects, and I was lucky to call him my collegue. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. He had excellent time management skills and had a knack for keeping everyone calm and productive during intense crunch periods. Any team would be lucky to have Marco, and I couldn’t recommend him more for any business looking for new talent.
Sophie Catelain Guerin
I worked with Marco while at was at LVMH within Maison Hennessy, then Moët Hennessy portfolio. Marco proved to be a trusted, dedicated, professional and loyal employee and colleague, committed in all his missions with an acute attention to details and a unique sensibility to beauty and luxury. His implication and leadership on the new strategic direction for the whole prestige range of Hennessy Maison proved to be successful, positively shifted the whole Maison strategy for the years to come and will durably maximise value and profit creation. It was a real pleasure to work with Marco, whose positivism, kindness and humour contributed to a pleasant and winning team spirit, a place where it feels good to work. I certainly recommend Marco for any future positions, where I am convinced he will be an asset to anyone who is lucky enough to hire him.
Experience
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Hydra Advisory
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Italy
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Director
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Feb 2022 - Present
Director of Hydra Advisory, a boutique advisory firm headquartered in Milan, specialized in the premium and luxury sector. Providing extensive industry knowledge and business capabilities in the areas of brand strategy, business development and investment advisory, amplified by a global network of high value stakeholders. Director of Hydra Advisory, a boutique advisory firm headquartered in Milan, specialized in the premium and luxury sector. Providing extensive industry knowledge and business capabilities in the areas of brand strategy, business development and investment advisory, amplified by a global network of high value stakeholders.
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Panerai
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Switzerland
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Luxury Goods & Jewelry
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400 - 500 Employee
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Global Head of Marketing and Strategic Planning
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Oct 2017 - Jan 2022
Responsibility for corporate Marketing, Media and Strategic Planning- Developing innovative Marketing concepts to strengthen Brand desirability and visibility to highlight the innovation power of the Brand and the unique Italian DNA- Managing A&P investments- Coordinating the different Panerai stakeholders to ensure the roll-out and implementation of mkt plans: CEO, Artistic Director, Production, Retail, PR and Events- Positioning Panerai among the top 10 most appreciated watch brands in terms of spontaneous awareness, boosting Media Brand Visibility - Creating unique Brand experiences capitalizing on spectacular partnerships (e.g. America’s Cup - Luna Rossa Prada) and event platforms to connect with new target audiences, especially in China & US
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Global Head of Digital, Media and Advertising
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Sep 2015 - Sep 2017
Responsibility for corporate Digital and Media strategy - Creation from scratch of the International Panerai e-commerce website and platform - E-commerce generated additional turnover: +10% in 2021- Defining the international e-commerce and omnichannel strategy leveraging on innovative digital tools- Conceiving new digital contents to establish connection on Panerai.com, social media channel & CRM- Chinese social media strategy implementation on WeChat, Weibo, Youku, Baidu, etc.- Developing Media plans and Digital campaigns to boost Brand image and values - Artistic direction to build brand equity through advertising campaigns, social media and Brand contents
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Veuve Clicquot
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Beverage Manufacturing
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200 - 300 Employee
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Int. Marketing Manager - Off Trade & Brand Identity
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Aug 2012 - Aug 2015
Responsibility for the corporate Brand Identity and the Off-Trade strategy - Developing marketing plans driven by value creation to achieve profitable and long-lasting growth - Redefining the corporate Brand Identity through an exclusive BTL communication: flagship stores, duty free spaces, merchandising, visuals, … - Artistic direction to build brand equity by selection of world-famous designers, artists and photographers - Creation and launch of the “Clicquot Mail”, a global and scalable program: +15M € of additional turnover - Managing partnerships and collaborations with prestigious luxury brands (e.g. Ferrari, Riva, …)
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Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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Int. Senior Brand Manager
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Sep 2006 - Aug 2012
- Responsibility for the Ultra-Prestige range - products from 450 to 150,000 euros - Redefining the strategy to counter Remy Martin Louis XIII - Relaunching the Ultra-Prestige range with a policy of value creation - Repositioning prices by +50% to +75% to optimise profitability in a context of rarity - Re-packaging Paradis and Richard Hennessy with the designers Inga Sempé & Ferruccio Laviani - Developing an exclusive 360° communication strategy, PR, events, CRM strategy, Merchandising, Internet - Developing and monitoring an international media plan targeting major international fortunes - Revising the product development process: 25% reduction in time-to-market - Creation and launch in 2011 of Paradis Impérial, a new cognac priced at 1.600€
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Panerai
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Switzerland
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Luxury Goods & Jewelry
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400 - 500 Employee
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Product Manager
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2002 - 2006
- Responsibility for developing collections and special editions of Panerai watches - Preparing, managing and developing the international strategy (pricing, packaging, accessories, partnerships, …) - Preparing product marketing plans and training support material - Technical and sales assistance for Panerai stores and markets - Coordinating between production in Switzerland, Management in Milan and designers - Managing and presenting collections at the Salon de la Haute Horlogerie (SIHH) in Geneva - Launch of the watch brand “Ferrari Engineered by Officine Panerai” (March 2006) - From 2002 to 2004 : Assistant to the Marketing Director
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Education
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2000 - 2001
New York University
Master of Business Administration - MBA, International Marketing and Financial Management -
1997 - 2000
Nottingham Trent University
BA with Hons, Economics
Community
