Experience

Repeat

• Netherlands
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of Product

  • Jan 2018 - Present

  Dubai, United Arab Emirates Repeat helps customers discover the best restaurants catered to their needs, access exclusive offers, and earn rewards. Simultaneously, it helps restaurant owners increase profit by filling up empty tables while accessing invaluable customer behavior data. Launched in 2019, Repeat grew to become operational in every emirate in the UAE with hundreds of partner restaurants. In 2020, we added the delivery vertical, developing a robust menu management solution for merchants, payment… Show more Repeat helps customers discover the best restaurants catered to their needs, access exclusive offers, and earn rewards. Simultaneously, it helps restaurant owners increase profit by filling up empty tables while accessing invaluable customer behavior data. Launched in 2019, Repeat grew to become operational in every emirate in the UAE with hundreds of partner restaurants. In 2020, we added the delivery vertical, developing a robust menu management solution for merchants, payment integration with Visa and partnering with 3 of the UAE’s largest delivery companies in order to bring the best priced food right to our user’s doorstep. We have continued to build and have integrated a complete directory, highlighting the best each restaurant has to offer, complemented by a unique listing and map feature. Additionally, we have integrated dine-in payments, allowing users to pay for their meal right from the app. A few highlights: 🚀 Product Management: As head of product, I have managed a dynamic cross-functional team of product managers, designers, programers and quality assurance professionals. I have been responsible for all major product implementations and have structured the teams, processes, systems and tools driving product development and iteration. 🤝 Partnerships & Integrations: I have spearheaded all product related partnerships and integration including Payment Gateways (Visa and Checkout.com), Third Party Logistic Companies (Careem, Lyve and Jeebly), Communication tools (Twilio, Brevo, and Intercom), in addition to all analytical and marketing tools including Adjust, Google and Facebook. 📈 Strategy: I have defined the product strategy to prioritize features that most aggregate to our unique selling proposition to both users and merchants. This has also transcended the product, as I have structured the automated engagement mechanism for our users - ensuring communication is maintained throughout the customer lifetime journey. Show less



Fanatee

• Brazil
• Computer Games
• 100 - 200 Employee

• Product Manager - CodyCross

  • Jan 2017 - Aug 2017

  São Paulo Area, Brazil - Featured by Apple on the App Store. - Coordinating development, editing and overall curation of all content related to CodyCross. - Managing a team of 20+ freelancers and editors from around the world in developing localized content.

• Product Manager - Crazy Cast

  • Jan 2016 - Dec 2016

  São Paulo Area, Brazil - Featured by Apple on the U.S. App Store. - Led product development from conception to release, working directly with design and technology teams. - Defined and maintained product roadmap throughout production lifecycle. - Responsible for defining project backlogs and milestones while prioritizing feature release. - Structured and managed Scrum framework, guaranteeing that product goals and deliverables were met. - Led a network of partner Youtubers who acted as both promoters… Show more - Featured by Apple on the U.S. App Store. - Led product development from conception to release, working directly with design and technology teams. - Defined and maintained product roadmap throughout production lifecycle. - Responsible for defining project backlogs and milestones while prioritizing feature release. - Structured and managed Scrum framework, guaranteeing that product goals and deliverables were met. - Led a network of partner Youtubers who acted as both promoters and game characters.

• Product Manager - Letter Zap Classic

  • Mar 2015 - Dec 2015

  São Paulo Area, Brazil - Featured as Best of App Store. - Responsible for overseeing all production and content efforts of Letter Zap Classic. - Headed KPI analysis; evaluating user acquisition, retention and monetization.



urby

• South Africa
• Retail

• Co-Founder

  • Jan 2014 - Dec 2014

  São Paulo Area, Brazil - Co-founded Brazilian real estate startup Urby: An innovative geo-referenced real estate search engine for the sector. - Assisted product development, working directly with the technology team in bringing ideas from concept to reality. - Balanced operational rules against technical complexities while developing roll-out schedule for new features. - Gained experience in project management, helping establish road map and monitoring product release life cycle. - Co-managed the… Show more - Co-founded Brazilian real estate startup Urby: An innovative geo-referenced real estate search engine for the sector. - Assisted product development, working directly with the technology team in bringing ideas from concept to reality. - Balanced operational rules against technical complexities while developing roll-out schedule for new features. - Gained experience in project management, helping establish road map and monitoring product release life cycle. - Co-managed the company’s marketing strategy, heading its social media and Google Adwords campaign. - Hired the company’s Administrative Financial Assistant, selecting potential candidates and heading all interviews. - Marketed the company’s performance based advertising to major Brazilian real estate developers such as Cyrela. - Gained in-depth understanding of the Brazilian real estate market. - Aided directly in the capitalization of a first round, seed series investment- co-heading the road show presentation and pitch. Show less



White Phoenix Research Group, LLC

• Co-Founder

  • Feb 2010 - Aug 2012

  Greensboro/Winston-Salem, North Carolina Area - Conceptualized and developed an online video platform focused on sentiment analysis for market research. - Capitalized $10,000 in funding from two different institutions including the John Chambers Fund. - Performed in-depth market analysis with professionals of the movie industry throughout California. - Recipient of the 2010 Wake Forest Center for Entrepreneurship Award for Best Technological Innovation.



Brasilagro Cia Brasileira de Propriedades Agricolas SA

• Brazil
• Farming
• 100 - 200 Employee

• Intern

  • May 2011 - Jul 2011

  - Developed analytical models assessing the correlation between geographic locations of farms and commodities’ prices within the Brazilian futures and options exchange. - Gained invaluable understanding of the Brazilian commodities market and trading, including hedging with CBOT and operating controls of large grain farming systems and operators.



Samurai

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Intern

  • May 2010 - Jul 2010

  São Paulo Area, Brazil - Assisted directly in developing product line launch for leading multinationals including Diageo, Johnson & Johnson and Gafisa. - Collaborated directly with Co-Directors in the development of go-to-market strategies, defining best distribution channels and tactics. - Conducted market segmentation research of multiple industries with the goal of aligning marketing strategy with the reality of socioeconomic status.