Experience

Mandurah Performing Arts Centre

• Performing Arts
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2020 - Present

• Acting Chief Executive Officer

  • Mar 2020 - Oct 2020

• Business Manager

  • Jul 2018 - Mar 2020

  • Second in charge of Mandurah Performing Arts Centre’s operations.• Management of the ManPAC Executive Team to effectively deliver the marketing, patron services, financial operations and technical services of the Centre. • Assume leadership of the Centre, when the Artistic Director/CEO is absent and undertake the Human Resource Management requirements of ManPAC.• Management if all venue hirer enquiries and booking, including budget estimates for hirers, the preparation of hiring contracts and settlements for productions/events. • Implementation of venue management systems (Ungerboeck) to manage all venue bookings, theatre contracts, and client requests to ensure that the Centre delivers an effective, efficient and timely customer service.• Management of the contractual and partnership negotiations with a range of external and internal partners and venue hirers in order to meet budget target.• Development of strategies in partnership with the Artistic Director/CEO.• Assist with the planning of ManPAC-Presents productions and co-productions.• Investigate and deliver new administrative processes and programs through which ManPAC can successfully develop and grow its core operations. • In partnership with the AD/CEO, determine the Centre’s overall strategic plan for the short, medium and long terms.



West Australian Symphony Orchestra

• Australia
• Performing Arts
• 1 - 100 Employee

• Executive Manager, Marketing

  • Jan 2017 - Jun 2018

  • Management and execution of the marketing, publicity, communication and design strategies that support WASO’s programs (from Artistic to Community Engagement & Education through to Philanthropic and Corporate Development).• Review of marketing campaigns to assess efficacy, response rates and return on investment in order to grow audience attendance and engagement.• Stewardship of the WASO brand, its positioning and prominence within the cultural landscape of Western Australia and beyond.• Responsible management of resources within the agreed annual budget. • Team Management of 5 marketing professionals (Marketing Manager, PR Manager, Marketing Coordinator, Digital Marketing Coordinator and Graphic Designer).• Developement of the 2018 Season Brochure that included the WASO logo refresh and introduction of a new contemporary corporate font to reinforce the brand profile.• Management of the development of a new WASO website to be launched in 2018.• Development of the 2018 pricing strategies and sales targets for concert revenue in order to ensure revenue maximisation whilst maintaining market competitiveness.• Set-up of new digital advertising and audience development strategies through Facebook, Instagram and Google AdWords Remarketing campaigns.• Development of an annual publicity plan in conjunction with the PR Manager taking into consideration the concert targets and key communication goals of other departments including Corporate Development, Community Engagement & Education and Philanthropy.• Exceeded the 2017 season ticket sales revenue target of $5,000.000 and the targets for the 2018 Inbound and Outbound Sales campaigns.

• Relationship Marketing Manager

  • Apr 2013 - Jan 2017

  - Project management of the 2014 Season program brochure- Management Outbound Sales Consultants team- Development and implementation of campaigns to expand the orchestra’s subscription ticket base - Assisting in planning budget and revenue goals- Development of strategies for expanding the subscriber base and execution of marketing campaigns - Monitoring and reporting on subscription sales revenue and attendance for all concert series.- Project management of the production of all concert printed programs



QMusic

• Australia
• Music
• 1 - 100 Employee

• Marketing and Communications Officer

  • Jul 2012 - Jan 2013

  - Management of QMusic’s public profile and industry stakeholders - Development and management of all external and internal communications - Campaign planning and strategies for all print, broadcast and online publications Achievements: - Management and development of the BIGSOUND 2012 marketing campaigns - 2012 BIGSOUND Live and BIGSOUND Conference collateral development - Promotion and collateral development for the Queensland Music Awards 2012 - Management of QMusic’s public profile and industry stakeholders - Development and management of all external and internal communications - Campaign planning and strategies for all print, broadcast and online publications Achievements: - Management and development of the BIGSOUND 2012 marketing campaigns - 2012 BIGSOUND Live and BIGSOUND Conference collateral development - Promotion and collateral development for the Queensland Music Awards 2012



Artslink Queensland

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Marketing and Communications Director

  • Apr 2010 - Jul 2012

  - Promotion of funding, community, schools and exhibitions touring programs - Staff and budget management of the marketing department - Campaign planning and strategies for all print, broadcast and online publications - Brand development and management of all marketing and PR strategies Achievements: - Re-brand and name change of Queensland Arts Council to Artslink Queensland - Brief, strategy and project management of the new artslinkqld.com.au website - Development of all Marketing and Communications Planning - Set-up and strategic management of all social media channels



Queensland Symphony Orchestra

• Australia
• Performing Arts
• 1 - 100 Employee

• Marketing Coordinator (Contract Position)

  • Feb 2010 - Apr 2010

  - Development and execution of event marketing plans, publicity and advertising - Consultancy to the Marketing and Development Director for strategic direction Achievements: - Brief and design update of all print advertising, flyer and program campaigns - Publicity outsourcing, proposals for branding strategy and handover documentation - Development and execution of event marketing plans, publicity and advertising - Consultancy to the Marketing and Development Director for strategic direction Achievements: - Brief and design update of all print advertising, flyer and program campaigns - Publicity outsourcing, proposals for branding strategy and handover documentation



Oxley's on the River

• Marketing Manager (Contract Position)

  • Sep 2009 - Nov 2009

  - Development and execution of the marketing and public relations plan - Campaign planning and strategies for all print, broadcast and online publications Achievements: - Project management and brief for new website and set-up of social media - Development of wedding packages booklet, flyers and all print advertising - Development and execution of the marketing and public relations plan - Campaign planning and strategies for all print, broadcast and online publications Achievements: - Project management and brief for new website and set-up of social media - Development of wedding packages booklet, flyers and all print advertising



QMF

• Australia
• Musicians
• 1 - 100 Employee

• Marketing Coordinator (Contract Position)

  • Nov 2008 - Aug 2009

  - Event Marketing, Budgets, Education Program, TV & Print Advertising and Signage - Ticketing Promotions, Direct Mail, Collateral Design and Distribution - Website, Viral Marketing, E-news and consultancy for Festival Brochure(s). Achievements: - Marketing Budget set-up and Event Marketing for all Regional Events. - Project management and brief for new website with custom build CMS - Ticketing promotions, strategy and budget for TV, Outdoor and Print advertising. - Event Marketing, Budgets, Education Program, TV & Print Advertising and Signage - Ticketing Promotions, Direct Mail, Collateral Design and Distribution - Website, Viral Marketing, E-news and consultancy for Festival Brochure(s). Achievements: - Marketing Budget set-up and Event Marketing for all Regional Events. - Project management and brief for new website with custom build CMS - Ticketing promotions, strategy and budget for TV, Outdoor and Print advertising.



Wicked Campers

• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Apr 2008 - Sep 2008

  - Set-up and management International Marketing Department (3 staff). - Research, develop and implement strategic plans for: Sponsorships, Print Advertising, Online Marketing, Affiliate Marketing, Website Redesign, Promotions, Viral Marketing, Google Adwords and Event Management. Achievements: - Sponsorships agreements with Rough Guide, Vodaphone and Road Trip Nation NZ - Increased web enquiries and affiliate partners by more than 50% and Facebook Pages members campaign achieved a 20% higher subscription rate than the target



Brisbane Powerhouse

• Australia
• Performing Arts
• 1 - 100 Employee

• Marketing and Ticketing Manager

  • Apr 2007 - Jan 2008

  - Staff and budget management Marketing (3) & Ticketing (6) departments - Providing of advice to senior management in driving revenue growth - Development of event marketing, web, database, PR and ticketing strategies Achievements: - Management of 7 print publications and 5 new concept designs - Optimisation of marketing and PR strategies, procedures, policies and operations - Reduced Box Office waiting time by 50% and exceeeded income target by 30% - Staff and budget management Marketing (3) & Ticketing (6) departments - Providing of advice to senior management in driving revenue growth - Development of event marketing, web, database, PR and ticketing strategies Achievements: - Management of 7 print publications and 5 new concept designs - Optimisation of marketing and PR strategies, procedures, policies and operations - Reduced Box Office waiting time by 50% and exceeeded income target by 30%



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Promoter

  • Jan 2004 - Mar 2006

  Promoter (Event Management/Producer/Touring): - Promoter of concerts and events with audiences ranging from 200 to 70000 - Coordination of all requirements (i.e. hotels, transport, security, catering, technical) - Coordination with suppliers (i.e. venues, sound and light, production companies) - Touring in Belgium, Holland and Luxembourg in cultural centres and sports venues Budget management and contract negotiation: - Contract negotiation and booking of artists and events - Negotiation of ticketing, venue agreements and supplier contracts - Manage budgets for events including ticket sales projections - Budget management and settlement with tour accountant Achievements: - Managed a Bon Jovi and Bruce Springsteen open-air with more than 300 staff - Managed marketing plans and budgets up to 100.000 Euro for Disney On Ice and Monster Jam and SFX Motocross, which achieved 20 to 50% increase in ticketsales - Promoter of concert and events: Britney Spears, Prince, Santana, Jamiroquai, Bob Dylan, AC/DC, ZZ Top, BB King, Tom Jones, John Fogerty, Norah Jones, Simply Red, Shakira, Van Morrison, Cliff Richard, Bryan Ferry, Toto, Tori Amos, Status Quo, UB40, Usher, Neil Young, Riverdance, …



Make It Happen - Concert and Special Events Promoter

• Promoter

  • Jun 1994 - Jan 2004

  Make It Happen was founded in 1975 and was one of the leading concert and special events promoters in Belgium. The company has been acquired by Live Nation. Responsible for the Marketing, Ticketing, Public Relations and Event Management of hundreds of concerts and events with audiences ranging from 200 to 70000. Marketing Manager: • Development, implementation and management all strategic event marketing plans • Development of website, e-marketing campaigns and web master • Planning and strategies for all print, poster, broadcast and direct mail campaigns • Negotiation of sponsorship agreements with print and broadcast media • Manage and monitor assigned marketing budget allocations and expenditure Public Relations Manager: - Development and management of publicity strategies and media relations - Copy writing for media releases, newsletters and other promotional material - Coordination of press conferences, interviews and promotional events - Management of accreditations for press, artists and sponsors Ticketing Manager: - Ticket pricing recommendations, audience and buying patterns analyses - Box Office sales, guest list and settlement with tour accountant - Event management with ticket agencies Event Manager: Event coordination of concerts and events e.g. Billy Joel, The Who, Robert Plant, George Clinton, Massive Attack, Rod Stewart, Aerosmith, Boyzone, The Fugees, Alanis Morissette, Backstreet Boys, The Prodigy, Paul Simon, Status Quo, Moloko, Bill Wyman, Eagles,… and performances e.g. Lord Of The Dance, Tap Dogs (dance) / Shaolin Kung Fu (martial arts) / Dame Edna, Jackie Mason (comedy) / David Copperfield (magic), The Harlem Globetrotters (sports),…