Experience

Nowa Era Sp. z o.o. part of Sanoma Group

• Poland
• Book and Periodical Publishing
• 100 - 200 Employee

• Business Owner

  • Sep 2020 - Present

  Business Owner / Product Director for strategic pan-European digital platform development. Agile-based product, content and business model development.

• Digital Product Director

  • Feb 2018 - Present

  Responsible for Digital Product for the entire K-12 range for the largest educational publisher in Poland, part of Sanoma Learning, a European leader in educational publishing. Product Portfolio includes pure digital and hybrid products for primary, secondary and adult learning markets.

• Business Unit Director – Foreign Languages, Head of Public Affairs, Member of Top Management Team

  • Feb 2015 - Present

  Selected to implement change programme of the business model from print publishing to hybrid (paper + digital) and from textbook publisher to school solutions integrator across Sanoma Learning businesses in 5 European marketsRemodelled product creation process from traditional to digital-first model across Sanoma LearningBuilt strategic partnership with National Geographic Learning by concluding long-term co-publishing, distribution and marketing agreementsCreated pan-European marketing concepts and supervised number of successful omnichannel marketing campaigns using social media, SEO, SEM and other online marketing toolsShaped Nowa Era Group Public Affair policy influencing legal, organizational and industry developments working with authorities and industry organizations on both national and EU levelAchieved Nowa Era Group revenue of over 400m PLN (€100m) with 20% EBIT Established Nowa Era as an undisputed market leader in Poland



Sanoma Learning

• E-learning
• 100 - 200 Employee

• Design Authority Member, High 5 Tranformation Project

  • Jan 2018 - Dec 2021

  Member of Design Authority for Method Creation (Publishing) for Sanoma Learning with responsibility to design and implement new integrated method creation process (print & digital), redefinition of content creation roles, process efficiencies and communication. Member of Design Authority for Method Creation (Publishing) for Sanoma Learning with responsibility to design and implement new integrated method creation process (print & digital), redefinition of content creation roles, process efficiencies and communication.



Polish Book Association

• Chairman - Educational Publishers Chamber

  • Sep 2018 - Dec 2020

  Managing Polish educational publishers public affairs activities including contacts with government representatives. Managing Polish educational publishers public affairs activities including contacts with government representatives.



Nowa Era

• Book and Periodical Publishing
• 100 - 200 Employee

• Director of Strategy, New Business Development and External Communications

  • Feb 2014 - Feb 2016

  Responsible for Group's strategy planning and implementation. Managing new business development including business incubation and corporate venturing.In charge of all external communications, including PR, Public Affairs and media relations. Launched (in partnership with Disney and Sanoma Media) Donald Duck touchtyping online course for children (B2C and school editions) Created and commercialized langzie.pl the first price comparison website of language coursesAcquired and re-launched REBEL.TO, a mobile app (Android/IOS) for self-study reaching 200k registered users within 6 months.

• Managing Director - Foreign Languages Division

  • Feb 2009 - Jan 2014

  Built strategic partnership with National Geographic Learning by concluding long-term co-publishing, distribution and marketing agreementsEstablished NGL brand in both private and public education sectorsSet-up and run a €5m business for Foreign Languages achieving over 15% market share in English (NGL) and over 40% market share in German (own brand)Created (in partnership with Young Digital Planet) English PlayBox, first integrated hybrid (print+digital) method for teaching English to pre-schoolersLaunched (in partnership with National Geographic Society) educational magazine NG Odkrywca (print + digital) with annual circulation of over 100k copiesDelivered double-digit annual growth for 6 years straight.



Cengage EMEA

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Head of Marketing EMEA

  • Sep 2007 - Jan 2009

  Participated in the making of the National Geographic brand in education setting NGL on the 10 year double-digit growth path via global collaborative licencing and product development programmesSet-up first successful NGL partnership in Europe (with Nowa Era) and was selected to present case study to top management of NG SocietyDrove development of regional marketing programmes across Europe and Middle East through training for internal sales teams and external partners and distributors Contributed to business transformation from regional niche publisher (Thompson ELT) to global brand through development of integrated product and marketing growth strategy Organized events and product launches across the region



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Brand Director ELT

  • Jan 2006 - Jun 2007

  Led global brand communication strategy for £200m+ educational business across 54 country teams Created and supervised a £4m integrated brand communications programme combining direct marketing, advertising, experiential marketing and loyalty tools Established the new brand identity around unique brand values through implementation of the Brand Handbook and the Style Guide Facilitated brand engagement programme for 1200 employees in 54 countries through cascaded staff training, 80 brand champions, web-based best-practice portal and the company-wide reward system Created annual brand equity study measuring brand awareness and associations across 16 key markets

• Senior Sales Marketing Manager

  • Jan 2002 - Dec 2005

  Implemented divisional marketing strategies for the English Language Teaching list and ensured positive ROI across the lists, territories and marketing channels.Co-ordinated all agency relationships including management of all creative and media assignments achieving high efficiency factor.Managed £20m regional sales and marketing operations for Pearson Longman achieving an annual average 7% revenue growth in North & South America and Asia Pacific regions including 21% increase in Latin America.Project managed delivery of government tenders in Chile, Argentina, Mexico, Colombia and Brazil accounting for £2m of annual sales. Conducted sales and marketing training sessions in Europe, Americas, Asia, the Middle East and South Africa for audiences of up to 700 participants inside and outside the company.

• Business Development Manager (Interim Role)

  • Jan 2004 - Jan 2005

  Established and managed sales and marketing operations for Pearson Longman business in Germany and Austria, increasing sales by 30% to £3m in two years.Hired and trained team of 8 new staff to achieve £2m+ sales in first year of operation.Set-up a brand new CRM system for 15,000+ direct customers enabling tracking and growing business through active account management and creative loyalty programmes.Developed effective retail and wholesale marketing strategies with key trade partners which delivered sales and profit growth in the first year of independent operations.



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager

  • Jun 1999 - Dec 2001

  Launched the Penguin Readers brand globally to reach 5m copies sales worldwide and achieved market leading position with 40% global market share in 3 years. Created trade marketing strategy using the range of POS materials, special sales promotions and set incentives for best-performing trade accounts to achieve leading shelf-share position in the UK and other countries.Redefined the role of marketing in gaining customer insights, product development and enable better cross-selling resulting in quicker product development cycle as well as customer-reactive publishing projects such as ‘Brazil 500 years’.Created penguinreaders.com delivering £50,000 of e-comm revenue, £40,000 of cost savings through online delivery of resource materials and establishing the site as the ultimate reference tool for teachers who use graded readers with 140,000 unique visitors every month. Successfully expanded Penguin Readers brand to children’s and professional markets achieving 1m copies sales in two years.



Pearson Education Polska

• Marketing Manager

  • Mar 1995 - Jun 1998

  Managed the marketing team to become the largest foreign educational publisher in Poland growing revenue by 200% in 4 years and establishing Longman as no 1 brand. Masterminded the Go! Environmental Competition in Poland, with participation of 1,200 teachers and 10,000 students and achieved 180% of forecasted sales. Implemented new direct marketing and customer database marketing systems enabling active management of revenue, market trends and customer loyalty. Managed the marketing team to become the largest foreign educational publisher in Poland growing revenue by 200% in 4 years and establishing Longman as no 1 brand. Masterminded the Go! Environmental Competition in Poland, with participation of 1,200 teachers and 10,000 students and achieved 180% of forecasted sales. Implemented new direct marketing and customer database marketing systems enabling active management of revenue, market trends and customer loyalty.