Lecturer, Scientist - data analytics/ management & marketing

• Feb 2023 - Present

AI & marketing product analytics Principal

• Dec 2021 - Present

Lecturer, Scientist

• Jan 2021 - Dec 2022

Product Management - data science/ digital marketing

• Jan 2020 - Dec 2021

Senior Product/ Project Manager

• 2019 - 2020

PHD Researcher/ Student/ Conference Speaker

• Aug 2016 - Aug 2019

PhD- Management: Data Science and Research Marketing Have travelled to 79 countries (each continent inhabited by man) and counting to work on different business projects (conferences etc.) PhD- Management: Data Science and Research Marketing Have travelled to 79 countries (each continent inhabited by man) and counting to work on different business projects (conferences etc.)

Founder and Owner I Digital Marketer I Data Strategy Consultant

• 2011 - Jul 2019

-> Marketing and business growth consulting (business strategy, marketing & sales development, business structurizing). -> Digital project management ( branding: web development; new media: online campaigns, branded content; analysis: conversion funnels architecture) Selected works for: ACTION SA, RBS, TVN, TVP, Rynek Muzyczny, RMFFM, Ergo Digital, Blu Blu Animation Studios -> Digital Transformation (digital change management, operations, new business ) -> Marketing 360 (Media - Planning) -> Data Science and Product Insights/ Analitycs Management Clients: from corporations to small businesses and start-ups. Industries: Media, Pharma, IT Consulting, Health, Startups (AI, e-commerce, fintech, travel). Show less

Data Science Product Management

• 2018 - 2019

Visiting Research Scientist / Digital Marketing & Management

• Aug 2017 - Aug 2017

International Society for Engineering Research and Development (ISERD) is a non-profit organization that promotes the Engineering and Technology, relates to latest developments and issues to be discussed and experimented through interactions amongst the researchers and academician across the globe at a common platform in association: http://www.iserd.co/aboutus.php My role at ISERD was to: • Prepare research basis for the International Conference on Economics, Management and Social Study and hold a speech: “Social media influencer- A Lifestyle or a profession of the XXIst century?” • Collect and analyze experimental data and compare it with theoretical and numerical predictions • Perform experiments designed to test the hypothesis of the proposed research project • Publish and present results of the research at appropriate workshops during conference Was the only Polish representative chosen for the project and one of a few from Europe. Show less

Product Marketing Manager

• May 2015 - Feb 2017

GBGs are communities of business professionals and Google product fans that come together to share knowledge about Google web technologies for business success.My role at Warsaw Campus was to:- bring out ideas, organise events that would support business professionals in the community,- educate about Google Products, their business purpose and the impact they may have- Be responsible for all project budgets, deadlines from start to finish- Develop, produce and deliver of projects from proposal right up to delivery (keynote speakers selection, guests recruitment etc.)- Manage operational and administrative functions to ensure specific projects are delivered efficiently-Provide leadership, motivation, direction and support to organization team- Attend conferences (i. e. Sillicon Valley, Seul)Selected project:“YouTube, czyli not only short movies” conference at Google Campus WarsawAchievements:1. One of the highest numbers of received applications for an event in the history of Google Campus Warsaw (around 300 received applications- only 100 places)2. Applications from senior managers and specialist from such companies as: Discovery, National Geographic, Warner Music Poland, Nowoczesna, Starcom Mediavest Group, Bizmarketing, Kampania Piwowarska, P&G, Żywiec, Kosmos Production, MaturaToBzdura, Reckitt Benckiser, Ikea, Allegro, Cyfrowy Polsat, ValueMedia, Onet, Partia Nowczesna, Accenture, Brand24, Epic Makers, Isobar, Microsoft, Google, PZU, Havas Media3. The event about the conference went viral and had great stats with no budget:The reach: 168 000 usersThe number of interested users: 1 500The number of users willing to take part: over 400 The number of engaged users: 11 000 Show less

Account Associate

• Nov 2014 - Apr 2015

Contract on the Assignment of Harvey Nash Technology-Prioritize and deliver outstanding customer service experience to Google's advertisers, publishers, and/or users.-Optimise AdWords campaigns and provide advice on Google products-Manage customer inquiries by phone, e-mail, and/or live chat.-Collaborate with Specialists, Engineers, and Product Development team members on new feature development.-Implement creative ways to improve customer relationships.-Provide strategic and consultative advice and help solve technical issues by working with a large number of businesses from the market. Show less

Senior Project Manager

• 2017 - 2017

Reporting directly to the Board on global scope projects. RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. The company’s proprietary ad buying engine, powered by deep-learning algorithms, helps leading advertisers generate outstanding results to reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC, and LATAM regions with main locations in Singapore, Moscow, Dubai, São Paulo and Warsaw. Show less

Product Manager

• 2016 - 2016

FRU.pl is one of the most successful flights search engines that comes from Poland. It has hundreds of thousand clients annually. It cooperates with the most world-known airlines and enables through innovational technology to choose offers from hundreds of places with law-cost flights. My role is to manage marketing pojects focused on the product CityBreak- a service that enables clients to book a complex flight offer- flights to and back from the destination place with organized accommodation at the place: www.citybreak.pl - SEO (website) and SEM optimization - Management, product development, brand and communication strategy, cross-functional implementation of the plan for CityBreak - Planning and Coordinating selection of offers and marketing strategies within the channels: Newsletter, Social Media, PR, Video - Integrating the work of the team of copywriter, graphic, analyst and moderators to help product sales grow - Demand generation – developing the strategy and managing the marketing programs that drive demand for the product (campaigns, advertising, 360 VR, competitions, and special events) - Develop product positioning and messaging that differentiates CityBreak in the market (marketing optimization, brand awareness reserach, UX, and sales funnel and creating a profile of buyer pesona) - Sales enablement – communicating the value proposition of the product to the sales team and develop the marketing tools that support the selling process (bookings) - Coordinating marketing, social media and communication teams --Key achievements-- 1. Optimized selling funnel with the help of marketing tools and helped sales grow and reach the highest level of sales in the history of the product market presence (created bookings of the product grew month by month since I joined and they continue to grow) 2. Coordinated brand awareness reserach that gave lots of useful insights such as: identification of buyer person, re-design of homepage etc. Show less

Ecommerce And Tech Marketing - Intern

• 2014 - 2014