Experience

brief4U

• Poland
• Advertising Services
• 1 - 100 Employee

• Founder & Co-owner

  • Oct 2019 - Present

  Brief4u.com - marketing services marketplace. Service addressed to marketing professionals. Digitalizing the tender process of marketing services based on the largest database of advertising agencies in the country. Brief4u.com - marketing services marketplace. Service addressed to marketing professionals. Digitalizing the tender process of marketing services based on the largest database of advertising agencies in the country.



CEDC International

• Poland
• Beverage Manufacturing
• 300 - 400 Employee

• Marketing Manager (Premium & Fine Wine)

  • May 2018 - Present

• Senior Brand Manager CEDC (Concha Y Toro, Torres)

  • Feb 2014 - Apr 2018

  1. business consolidation process of Concha y Toro brands within CEDC group and implementation of professional brand management (Concha Y Toro - 2nd largest wine producer on the world)2. implantation of redefined marketing mix (4P) for Casillero del Diablo and Frontera brands, effect: - reverse the negative trend on Frontera: +52% growth vs. -8% in 2013- boost of positive development trend on Casillero del Diablo: +19% - organic growth through redefinition of brand development strategy



Moët Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Apr 2010 - Feb 2014

  scope of responsibilities: brand management of: Moët & Chandon, Dom Pérignon, Belvedere Vodka, Glenmorangie (as well as other brands on a temporary basis): 1) brand positioning and strategy development for the Polish market, 2) development and implementation of annual activity plans and financial assumptions (P&L), 3) development of brands activities in accordance with the adopted activity calendar within individual brand plans, 4) budget management, 5) assessment of undertaken actions achievements: 1) 2010 / reverse of the negative development trend of Moët & Chandon and Dom Pérignon within 6 months after taking the position and ending the 2010 with an over 25% growth on both brands; 2) 2011 / considerable strengthening of Moët & Chandon position as a category leader reflected in market share increase from the level of approx. 30% to approx. 50% (AC Nielsen), 3) 2011 / introduction of new tools improving the efficiency of planning and management of trade marketing activities for whole MH portfolio 4) 2011 / significant development of Glenmorangie brand, over 50% volume growth; 5) 2012 / after taking over the Belvedere Vodka brand in January 2012, reversal of a negative development trend (2011) and ending 2012 with an over 30% growth, 6) 2012 / significant exceed of volume and profit objectives on all managed brands (Dom Pérignon growth over 50%, Moet & Chandon over 20%, Belvedere Vodka over 30%); 7) 2012 / launch of flagship outlets for selected brands, which are currently the benchmark for other markets on a global scale (Belvedere Vodka, Dom Pérignon);



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Oct 2008 - Mar 2010

  scope of responsibilities - management of the Kasztelan brand 1) development of a brand strategy, preparation of annual activity plans and financial assumption (P&L), development of activities in accordance with the adopted and approved brand plan, evaluation of the effectiveness of the actions undertaken based on market research and internal reports, budget management,2) development of brand launch on the national scale (Kasztelan Niepasteryzowane variant), 3) development of a TV commercial copy. achievements:1) increase of the brand's market share from 1.7% to over 4% (introducing the brand into the TOP 10 largest beer brands in Poland – AC Nielsen), 2) considerable improvement in the brand's perception on a key image indexes. 3) EFFIE Award for TV commercial copy.4) significantly strengthen the position of the brand in the home market (highest ever consumers’ loyalty)5) product innovation – the first unpasteurized beer in a can6) the best results (volume and image) in the history of the brand in the cycle of events organized in key cities in the home region - beer fest

• Horeca Development Manager

  • Feb 2006 - Sep 2008

  scope of responsibilities:1) co-creation and implementation of channel development strategy,2) development and effective execution of trade marketing tools and activities,3) development of a new line of Horeca merchandising materials for Carlsberg’s brands, 4) team management (45 persons and 4 directly reporting managers), 5) leader of the international ComEx project - an in-depth analysis of the Horeca channel, defining a long-term development strategy and preparation of operational tools supporting effective implementation of the recommended strategy, achievements:1) changing the philosophy of the channel management based on recommendations developed within the ComEx project,2) implementation of tools improving effectiveness of the channel management, 3) improvement of investments profitability in the Horeca channel,



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Area Sales Manager

  • Oct 2004 - Jan 2006

  scope of responsibilities:1) direct management of the sales team - 9 Sales Representatives, 2) effective implementation of trade marketing activities, 3) management of local key accounts (wholesale, local chains, MT), achievements:1) improvement of the difficult personnel situation in the region, 2) considerable improvement of sales results in the sales area.

• Brand Activity Manager

  • Aug 2002 - Sep 2004

  scope of responsibilities:1) development of the KENT launch (trade marketing part);2) development and implementation of BTL activities, 3) budget management, 4) indirect management of the sales team (in TOP5 cities), 5) development of Amplifier project - a business case, implementation and direct management of team of 5 representatives (consumers’ field force). achievements:1) exceed of the sales objectives assumed in the brand and annual budget plan;

• Horeca Representative

  • Jan 2000 - Jul 2002

  scope of responsibilities:1) management of the assigned area - Horeca outlets in Warsaw.achievements:1) considerable strength of the BAT position – into category leader in Warsaw



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Sales Representative

  • 1998 - 1999