Experience

St. James Brasil

• Brazil
• Retail Furniture and Home Furnishings
• 1 - 100 Employee

• Gerente Marketing&Vendas

  • Aug 2023 - Present



Le Creuset

• Consumer Goods
• 700 & Above Employee

• Commercial Director Latam

  • Jul 2022 - May 2023

  Responsible for the Commercial Department of the LATAM Zone, supervising and defining the commercial strategy for the BtB and BtC channels for Brazil, Chile and Colombia. Responsible for the Commercial Department of the LATAM Zone, supervising and defining the commercial strategy for the BtB and BtC channels for Brazil, Chile and Colombia.



Le Creuset

• Consumer Goods
• 700 & Above Employee

• Executive Director Iberia

  • Aug 2004 - May 2022

  Responsible for the expansion of the Brand. Development and implementation of the commercial strategy, overseeing the BtB and BtC businesses. Supervision and execution of the marketing & communication strategy, ensuring the digital and offline execution of all activities, considering the needs of the markets and the strategy of the headquarters. Responsible for the implementation and expansion of Retail. Opening and management of 20 point of sales. Execution and management of Business Plan, P&L control, management of the financial and physical resources of the company. Analysis of results; product portfolio management; price and margin analysis; leadership and training of the commercial team. Forecast by product. Show less



Le Creuset

• Consumer Goods
• 700 & Above Employee

• Executive Director Le Creuset Brasil

  • 2001 - 2004

  Responsible for the creation and execution of commercial and marketing strategies, focused on sales growth and brand awareness. Management of the financial and physical resources of the company.Forecast of sales by product, inventory control and fulfillment of purchase orders.

• Commecial Manager

  • Aug 1999 - Aug 2001

  Responsible for the management of sales representatives and direct customer service Key Account. Collaboration in the creation of commercial and marketing strategy.