Marc 🅰️ Hodgson

Strategic Director | Sales & Growth Advisor at ConnectAndSell, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Boston, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Strategic Director | Sales & Growth Advisor
      • 2018 - 5 years

      Greater Boston Area Strategic Sales Partner and "Fractional Growth Officer" for dozens of early-late stage B2B companies looking to get outbound sales right and scale fast. Guiding and executing the key components required to build and optimize a successful Outbound strategy, from list building your Ideal Customer Profile (ICP) to acquiring the right Target Data in your Total Addressable Market (TAM), through messaging and validating your product-market fit with key buying/influencing personas. Leveraging… Show more Strategic Sales Partner and "Fractional Growth Officer" for dozens of early-late stage B2B companies looking to get outbound sales right and scale fast. Guiding and executing the key components required to build and optimize a successful Outbound strategy, from list building your Ideal Customer Profile (ICP) to acquiring the right Target Data in your Total Addressable Market (TAM), through messaging and validating your product-market fit with key buying/influencing personas. Leveraging the ConnectAndSell platform, systems, and team of experts to increase the flow rate and the cycle time of Sales Conversations and New Meetings by 500 - 1200%, with full visibility into the metrics that matter. Real-time sales and prospecting coach and executive sales leadership mentor. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director | North American Sales
      • 2015 - 2018

      Greater Boston Area Sales Leadership responsibility for optimization of the North American sales organization to help align with our changing go-to-market strategy. Developed new specialist roles that kept our team "skilled and thrilled" in the positions that best suited their strengths. This included building out teams responsible for New Business Acquisition, Customer Success, Account Management, Partner Development, and Enterprise Corporate Accounts. Re-built the right technology stack to better align with our… Show more Sales Leadership responsibility for optimization of the North American sales organization to help align with our changing go-to-market strategy. Developed new specialist roles that kept our team "skilled and thrilled" in the positions that best suited their strengths. This included building out teams responsible for New Business Acquisition, Customer Success, Account Management, Partner Development, and Enterprise Corporate Accounts. Re-built the right technology stack to better align with our new sales processes, while identifying, training and mentoring our people to help them maximize their potential. Global responsibility for sales operations reporting, compensation administration and quota tracking, sales tools and technology implementation, and team training and development. Show less

    • United States
    • Utilities
    • 1 - 100 Employee
    • Director of Sales & Marketing
      • 2014 - 2015

      Greater Boston Area Executive-level direction and go-to-market management for all commercial aspects of sales, marketing, and customer success. Coordinated with Engineering, Product Development and GE marketing partners to improve messaging, pricing, marketing collateral, product road-map, and website content. Managed revenue-driving initiatives through direct sales team, GE distributors, and strategic partners to plan and execute all product demonstrations, speaking engagements and industry events.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Sales & Marketing
      • 2010 - 2014

      Greater Boston Area Executive direction of sales and marketing efforts for all retail business operations. Manage revenue initiatives in 3 channels: North America direct sales, International Partners, and Domestic VARs. Create complementary and co-op marketing programs to support targeted sales efforts. Champion product roadmap development to focus on new business through market share increase, customer upsell, partner development and new market penetration.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP of Sales
      • 2007 - 2010

      Greater Boston Area Senior leadership for new business acquisition and project launch efforts for our Marketing and Lead Generation services. Leadership and training responsibility for a team. Redefined pricing model and expanded offerings to include new Account Profiling and Market Intelligence services. Increased sales consistency, stability, profitability while penetrating new markets.

    • Financial Services
    • 200 - 300 Employee
    • Sales Manager
      • 2004 - 2007

      Greater Boston Area Hired, trained, mentored and directed a team of 10. Produced individually and engineered a new sales, CRM and workflow system to drive increased efficiency and profitability. Analyzed detailed financial and credit data to consult and advise buyers on appropriate residential & commercial loan products. Closed new loan originations through prospecting, telemarketing leads, self-generated referrals, online inquiries, and business relationships.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Area Sales Manager
      • 2002 - 2004

      Greater Boston Area Successfully acquired new healthcare practices for patient and procedure financing at Capital One Healthcare Finance, partnering with outside sales team to close strategic accounts. Selected as a key team member on the following improvement initiative teams: Account Acquisition, Cross-brand Selling, Compensation Committee, Employee Mentoring and Training. Promoted to Area Sales Manager within Capital One Auto Finance, managing a territory and loan programs and direct marketing product to… Show more Successfully acquired new healthcare practices for patient and procedure financing at Capital One Healthcare Finance, partnering with outside sales team to close strategic accounts. Selected as a key team member on the following improvement initiative teams: Account Acquisition, Cross-brand Selling, Compensation Committee, Employee Mentoring and Training. Promoted to Area Sales Manager within Capital One Auto Finance, managing a territory and loan programs and direct marketing product to target dealers. Applied rigid territory and time management best practices to obtain required contract growth and new dealer signings. Show less

    • Sales Executive
      • 2000 - 2002

      Greater Boston Area Account Management and Service Sales to Technology companies in the Northeast. Established new business accounts and maintained existing client base. Executed full sales-cycle B2B sales including: cold calling and prospecting, appointment setting, needs analysis discovery, solution presentation, and negotiation with VPs, Directors and frontline hiring managers.

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Supervisor of Dealer Service - Sales Branch
      • 1997 - 2000

      Greater Boston Area Customer and Dealership Account Management and Sales, providing wholesale, leasing and retail lending for Ford affiliated dealers and their customers. Developed successful relationships with dealership owners and business managers to drive growth in a highly competitive market. Supervised, coached, counseled and trained all department employees to ensure efficiency and effective operations in management of over $300 million in branch lending.

Education

  • University of Massachusetts, Amherst
    Bachelor of Science degree at Isenberg School of Management, Mark H. McCormack Department of Sport Management
    1992 - 1996
  • Concord-Carlisle Regional High School
    1987 - 1991

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