Vice President of Growth

• May 2023 - Present

Put It Forward is a dynamic and innovative company dedicated to assisting enterprise leaders in solving their most pressing challenges with a scalable, comprehensive pay-as-you-go platform. This single low/no-code platform enables enterprises to fast forward their initiatives. With Put It Forward, leaders can uncover and recapture lost revenue, accelerate time to market, enhance efficiency, and achieve unprecedented growth. The platform empowers enterprise leaders to innovate rapidly and… Show more Put It Forward is a dynamic and innovative company dedicated to assisting enterprise leaders in solving their most pressing challenges with a scalable, comprehensive pay-as-you-go platform. This single low/no-code platform enables enterprises to fast forward their initiatives. With Put It Forward, leaders can uncover and recapture lost revenue, accelerate time to market, enhance efficiency, and achieve unprecedented growth. The platform empowers enterprise leaders to innovate rapidly and intelligently, enabling the seamless execution of initiatives across departments. Automate your entire lead lifecycle, integrate your MarTech stack, and eliminate sales bottlenecks. Accelerate time to value, from integrations to orchestration to automation to insight, while maintaining governance and security. Reduce data and application silos across functions and compete at a different level by enabling operations with insights. Because when you put insights forward, you put the entire enterprise forward. Show less Put It Forward is a dynamic and innovative company dedicated to assisting enterprise leaders in solving their most pressing challenges with a scalable, comprehensive pay-as-you-go platform. This single low/no-code platform enables enterprises to fast forward their initiatives. With Put It Forward, leaders can uncover and recapture lost revenue, accelerate time to market, enhance efficiency, and achieve unprecedented growth. The platform empowers enterprise leaders to innovate rapidly and… Show more Put It Forward is a dynamic and innovative company dedicated to assisting enterprise leaders in solving their most pressing challenges with a scalable, comprehensive pay-as-you-go platform. This single low/no-code platform enables enterprises to fast forward their initiatives. With Put It Forward, leaders can uncover and recapture lost revenue, accelerate time to market, enhance efficiency, and achieve unprecedented growth. The platform empowers enterprise leaders to innovate rapidly and intelligently, enabling the seamless execution of initiatives across departments. Automate your entire lead lifecycle, integrate your MarTech stack, and eliminate sales bottlenecks. Accelerate time to value, from integrations to orchestration to automation to insight, while maintaining governance and security. Reduce data and application silos across functions and compete at a different level by enabling operations with insights. Because when you put insights forward, you put the entire enterprise forward. Show less

Fractional CMO and Advisor

• Nov 2022 - Present

Powered by artificial intelligence (AI), BlueMind is an innovative digital CRM platform that revolutionizes how Financial & Insurance Advisors currently do business. BlueMind's state-of-the-art technology completely controls your business operations and empowers you to make smarter decisions for your clients' benefit while maintaining a high-level of compliance. Powered by artificial intelligence (AI), BlueMind is an innovative digital CRM platform that revolutionizes how Financial & Insurance Advisors currently do business. BlueMind's state-of-the-art technology completely controls your business operations and empowers you to make smarter decisions for your clients' benefit while maintaining a high-level of compliance.

Managing Partner

• 2004 - Present

M.T. Fuentes Consulting offers a broad range of consulting services to small & medium size companies. Our mission is to empower our clients by equipping them with the tools they need to be more competitive and profitable. Our secret “sauce” is aligning corporate goals and teams to produce ground-breaking solutions and solid ROI. We uncover specific drivers of the industry and business we work with. We focus on both cross-functional business strategy development and implementation. Our secret… Show more M.T. Fuentes Consulting offers a broad range of consulting services to small & medium size companies. Our mission is to empower our clients by equipping them with the tools they need to be more competitive and profitable. Our secret “sauce” is aligning corporate goals and teams to produce ground-breaking solutions and solid ROI. We uncover specific drivers of the industry and business we work with. We focus on both cross-functional business strategy development and implementation. Our secret “sauce” comes to life through cohesive strategy execution, alignment and metrics to drive the right behaviours. Show less M.T. Fuentes Consulting offers a broad range of consulting services to small & medium size companies. Our mission is to empower our clients by equipping them with the tools they need to be more competitive and profitable. Our secret “sauce” is aligning corporate goals and teams to produce ground-breaking solutions and solid ROI. We uncover specific drivers of the industry and business we work with. We focus on both cross-functional business strategy development and implementation. Our secret… Show more M.T. Fuentes Consulting offers a broad range of consulting services to small & medium size companies. Our mission is to empower our clients by equipping them with the tools they need to be more competitive and profitable. Our secret “sauce” is aligning corporate goals and teams to produce ground-breaking solutions and solid ROI. We uncover specific drivers of the industry and business we work with. We focus on both cross-functional business strategy development and implementation. Our secret “sauce” comes to life through cohesive strategy execution, alignment and metrics to drive the right behaviours. Show less

Fractional CMO and Growth Advisor

• Apr 2020 - Present

Thought Horizon empowers marketing and sales teams to be more effective at communicating with B2B customers. Our B2B social media methodology has proven to increase revenues and sales efficiency. Learn more at www.thought-horizon.com Thought Horizon empowers marketing and sales teams to be more effective at communicating with B2B customers. Our B2B social media methodology has proven to increase revenues and sales efficiency. Learn more at www.thought-horizon.com

Global Marketing & Community

• Jun 2022 - May 2023

M-Files helps organizations discover more innovative ways to work. Their document management platform enables knowledge workers worldwide to find and use the right documents in any context instantly, automate business processes, and enforce information control. M-Files is transforming the document definition for every worker across the globe, maximizing human and organizational potential. M-Files helps organizations discover more innovative ways to work. Their document management platform enables knowledge workers worldwide to find and use the right documents in any context instantly, automate business processes, and enforce information control. M-Files is transforming the document definition for every worker across the globe, maximizing human and organizational potential.

Sr. Director Growth Marketing, Product Marketing and Sales Development

• Jul 2020 - Jun 2022

Our purpose is to create better data that amplify human potential and maximizes business performance. How do we get there? Our content intelligence and automation solutions make it easy to discover, standardize, classify, extract, and leverage clean structured data from complex unstructured documents. In doing so, our global customers reduce risk, simplify compliance, automate processes, and enter a whole new level of performance. Our purpose is to create better data that amplify human potential and maximizes business performance. How do we get there? Our content intelligence and automation solutions make it easy to discover, standardize, classify, extract, and leverage clean structured data from complex unstructured documents. In doing so, our global customers reduce risk, simplify compliance, automate processes, and enter a whole new level of performance.

Director of Product Marketing and Sales Development

• Mar 2015 - Jul 2020

I delivered strategic marketing and sales development plans that increased revenue and brand awareness. As the ‘voice of the customer,’ I laid the foundation for market success, triangulated market, customer, and competitive research that informed product development, developed business cases for investment and presented the product/service portfolio with a competitive edge. I spearheaded; positioning, messaging, competitive differentiation, multi-touch digital, ABM and traditional campaigns… Show more I delivered strategic marketing and sales development plans that increased revenue and brand awareness. As the ‘voice of the customer,’ I laid the foundation for market success, triangulated market, customer, and competitive research that informed product development, developed business cases for investment and presented the product/service portfolio with a competitive edge. I spearheaded; positioning, messaging, competitive differentiation, multi-touch digital, ABM and traditional campaigns targeting SMBs and Enterprise segments and empowered sales with messaging to win. Orchestrated engaging brand experiences, including online/offline, events, advisory boards, and roundtables. Enabled sales to hit their annual sales quotas by re-thinking sales enablement and delivered winning programs that allowed sales to have winning conversations and stories. Led an SDR team focused on pipeline creation and conversions in the SMB, large, and enterprise market. Show less I delivered strategic marketing and sales development plans that increased revenue and brand awareness. As the ‘voice of the customer,’ I laid the foundation for market success, triangulated market, customer, and competitive research that informed product development, developed business cases for investment and presented the product/service portfolio with a competitive edge. I spearheaded; positioning, messaging, competitive differentiation, multi-touch digital, ABM and traditional campaigns… Show more I delivered strategic marketing and sales development plans that increased revenue and brand awareness. As the ‘voice of the customer,’ I laid the foundation for market success, triangulated market, customer, and competitive research that informed product development, developed business cases for investment and presented the product/service portfolio with a competitive edge. I spearheaded; positioning, messaging, competitive differentiation, multi-touch digital, ABM and traditional campaigns targeting SMBs and Enterprise segments and empowered sales with messaging to win. Orchestrated engaging brand experiences, including online/offline, events, advisory boards, and roundtables. Enabled sales to hit their annual sales quotas by re-thinking sales enablement and delivered winning programs that allowed sales to have winning conversations and stories. Led an SDR team focused on pipeline creation and conversions in the SMB, large, and enterprise market. Show less

Director, Demand Generation and Product Marketing

• Feb 2014 - Mar 2015

Partnered across the enterprise, developed thought leadership, and executed industry campaigns. Managed demand using a range of marketing and sales tactics such as automated nurture campaigns, SEO, SEM, PPC, content marketing, and digital and PR. Analyzed campaign effectiveness on customer growth, penetration, marketing metrics and communicated to North American Vice Presidents. Launched campaigns with the Distributor community to build awareness and drive products and solutions sales. Partnered across the enterprise, developed thought leadership, and executed industry campaigns. Managed demand using a range of marketing and sales tactics such as automated nurture campaigns, SEO, SEM, PPC, content marketing, and digital and PR. Analyzed campaign effectiveness on customer growth, penetration, marketing metrics and communicated to North American Vice Presidents. Launched campaigns with the Distributor community to build awareness and drive products and solutions sales.

Director, Growth Marketing, Product Marketing and Sales Development

• Apr 2011 - Dec 2013

As a product-centric marketer, I led all aspects of demand generation and product marketing from identifying new markets, to leading people to the technology to managing external vendors to achieve revenue goals. I focused on the entire revenue cycle and implemented integrated marketing campaigns and optimized results to drive MQLs, SQLs, Opportunities, and Closed/Won. Collaborated with sales on specific KPIs, pipeline value and velocity, and ARPA and connected all activities to revenue and… Show more As a product-centric marketer, I led all aspects of demand generation and product marketing from identifying new markets, to leading people to the technology to managing external vendors to achieve revenue goals. I focused on the entire revenue cycle and implemented integrated marketing campaigns and optimized results to drive MQLs, SQLs, Opportunities, and Closed/Won. Collaborated with sales on specific KPIs, pipeline value and velocity, and ARPA and connected all activities to revenue and retention, ensuring all strategies exceeded customer expectations. Show less As a product-centric marketer, I led all aspects of demand generation and product marketing from identifying new markets, to leading people to the technology to managing external vendors to achieve revenue goals. I focused on the entire revenue cycle and implemented integrated marketing campaigns and optimized results to drive MQLs, SQLs, Opportunities, and Closed/Won. Collaborated with sales on specific KPIs, pipeline value and velocity, and ARPA and connected all activities to revenue and… Show more As a product-centric marketer, I led all aspects of demand generation and product marketing from identifying new markets, to leading people to the technology to managing external vendors to achieve revenue goals. I focused on the entire revenue cycle and implemented integrated marketing campaigns and optimized results to drive MQLs, SQLs, Opportunities, and Closed/Won. Collaborated with sales on specific KPIs, pipeline value and velocity, and ARPA and connected all activities to revenue and retention, ensuring all strategies exceeded customer expectations. Show less

Director, Marketing, Product Strategy and Sales Development

• Dec 2009 - Apr 2011

A customer-centric marketer with overall responsibility for creating demand for product-specific campaigns and relating to the bottom line. I developed a deep understanding of customers, products, and the buyer’s journey and worked cross-functionally to build cohesion, present strategy to executives to gain buy-in, and secure budgets, as well as report results. I used an umbrella of tactics to get customers excited, build buzz, engaged audiences, launched into new markets, laid the foundation… Show more A customer-centric marketer with overall responsibility for creating demand for product-specific campaigns and relating to the bottom line. I developed a deep understanding of customers, products, and the buyer’s journey and worked cross-functionally to build cohesion, present strategy to executives to gain buy-in, and secure budgets, as well as report results. I used an umbrella of tactics to get customers excited, build buzz, engaged audiences, launched into new markets, laid the foundation for nurturing leads, and established customer loyalty.

Director Sales and Product Strategy, USA and International Services

• Jan 2007 - Dec 2009

Senior Product Manager, USA & International Services

• Aug 2005 - Jan 2007