Marcel van der Linde
Director at Koi Pond Marketing- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Native or bilingual proficiency
Topline Score
Bio
Credentials
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SEO Foundations
LinkedInSep, 2021- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital Skills For AfricaJan, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleFeb, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleFeb, 2019- Nov, 2024 -
Apple Product Professional 2015 (APP)
AppleFeb, 2015- Nov, 2024
Experience
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Koi Pond Marketing
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South Africa
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Advertising Services
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1 - 100 Employee
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Director
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Oct 2020 - Present
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Cleaning Equipment Manufacturing SA (CEMSA)
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South Africa
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Assistant
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Nov 2022 - Present
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Radisson Blu
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Belgium
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Hospitality
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700 & Above Employee
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Marketing Manager
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Sep 2019 - Dec 2020
• Understanding the hotel’s numerous market segments and target audiences of customers, competitors to build a better marketing strategy and execution plan to drive business and market share growth. • Develop, implement and execute the growth of revenue, loyalty, PR, digital communication and social media plan to promote hotel within the various markets, in cooperation with the regional office. • Develop, implement and execute the annual marketing plan for the hotel, that will act a guide for marketing operations throughout the year. • Promote the hotel, and all its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events. • Provide reports to showcase marketing activities based on the objectives. • Develop, implement and execute all marketing activities and campaigns. • Create, acquire and manage the production of all marketing materials. • Implement marketing campaigns, projects with an action plan thus ensuring project timelines and deadlines are met. • Assisting with finalising Memorandums of Understanding with partners. • Manage, develop and execute the hotels online and social media strategy on the various social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Linked in and Instagram. • Drive the digital marketing strategy, planning and execution across all performing channels, print advertising, digital/online/social media, media advertising, video marketing managed in-house and in collaboration with external partners. • Execute frequent promotions/campaigns on various channels from global to implement at the hotel level. • Online Reputation Management for the hotel based on social media and review sites monitoring. • Liaise with any PR agencies by managing the brief, the pitch and working closely with the agency to promote the hotel. • Write, edit and submit news releases to the media. Show less
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Radisson
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Belgium
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Hospitality
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700 & Above Employee
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Marketing & Communications Manager (Task force)
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Jul 2020 - Oct 2020
• Hotel pre-opening team. • Setting up Marketing & Communications channels for the hotel. • Hotel pre-opening team. • Setting up Marketing & Communications channels for the hotel.
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Park Inn by Radisson
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Belgium
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Hospitality
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700 & Above Employee
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Marketing Manager
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Jan 2019 - Sep 2019
• Managing all marketing for the hotels and activities within the marketing department. • Developing the marketing strategy for the company in line with company objectives. • Co-ordinating marketing campaigns with sales activities. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity • Monitor and report on effectiveness of marketing communications. • Working closely with design agencies and assisting with new product launches. • Analyzing potential strategic partner relationships for company marketing. Show less
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Radisson Hotel Group
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Belgium
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Hospitality
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700 & Above Employee
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Cluster Marketing Manager
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Mar 2017 - Jan 2019
• Managing all marketing for the hotels and activities within the marketing department.• Developing the marketing strategy for the company in line with company objectives.• Co-ordinating marketing campaigns with sales activities.• Overseeing the company’s marketing budget.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Designing marketing Material and adverts (Adobe Illustrator, Adobe Photoshop, Inkscape, etc)• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Analysing potential strategic partner relationships for company marketing.References:Name - Clinton ThomDesignation - Cluster General Manager for Radisson Blu Le Vendome hotel & Park Inn by Radisson Cape Town NewlandsContact - clinton.thom@radissonblu.com Show less
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Acting Cluster Marketing Manager
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Nov 2016 - Mar 2017
• Managing all marketing for the hotels and activities within the marketing department.• Developing the marketing strategy for the company in line with company objectives.• Co-ordinating marketing campaigns with sales activities.• Overseeing the company’s marketing budget.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Designing marketing Material and adverts (Adobe Illustrator, Adobe Photoshop, Inkscape, etc)• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Analysing potential strategic partner relationships for company marketing.References:Name - Clinton ThomDesignation - Cluster General Manager for Radisson Blu Le Vendome hotel & Park Inn by Radisson Cape Town NewlandsContact - clinton.thom@radissonblu.com Show less
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Cluster Sales and Marketing Coordinator
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Aug 2016 - Mar 2017
• Maintain and update client data base• Handling correspondence • Receive invoices for advertising and marketing and arrange payment • Ordering of collateral• Updating hotel database• Hotel Site Inspections with prospective clients• Liaising with the media for photo shoots, editorials, advertisements• Sending out and following up on STO contracts• Communication of special deals• Coordination of images and text for tour operator brochures• Attending to brochure requests• Updating information on Sales & Catering• Preparing Sales packs• Designing e-cards and adverts• Liaising with clients/suppliers in the absence of the Senior Sales Manager or Director of Sales and Marketing• Ensure all hotels in the region carry brochure stock of the hotel and vice versa• Source Sales opportunities for the hotel within the region and forward sales leads with the hotel employed at being one’s primary focus• Assistance with site inspections • Communication of upcoming specials, deals and events to prospective clients.• Handling of sponsorships, prizes and donations• Communication of special deals, upcoming events to clients• Co-ordination of local and international sales trips• Managing client profile information files• Updating the Property Account Management Program (PAMP)• Assists in the completion of reportsReferences:Name - Arend De BeerDesignation - Director of Sales and Marketing at Radisson Blu Le VendomeContact - arend.debeer@radissonhotels.com Show less
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Radisson Blu
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Belgium
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Hospitality
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700 & Above Employee
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Human Resources Administrator
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Oct 2015 - Aug 2016
• Orientation and Induction trainer • Responsible Business Coordinator • Assist in coordinating the monthly Induction for new starts (logistical arrangements, induction packs, invitations, scheduling) • Assist in maintaining employee records (contracts, remuneration details, banking details, address details, contact numbers, position detail, beneficiaries, medical dependents and any other employee benefits) and ensure that necessary systems are updated accordingly. • Support HR Office in the coordination of, but not limited to the following: the salary increase process; performance management cycles; incentive bonus payments; package structuring process; validation of private medical scheme membership; calculation and payment long service awards; managing maternity leave agreements; managing relocation agreements; managing the COID-process; leave management; UIF Registrations. • Provide payroll support for monthly payroll processing • Assist in coordinating training interventions as required; ensure training administration is updated for efficient management reporting and collation for the WSP / ATR report to the Department of Labour. Show less
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iStores Apple Premium Partner
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Czechia
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Retail
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1 - 100 Employee
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Sales Consultant
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Feb 2015 - Oct 2015
• Sales • Customer service • Brand management, • Networking and creating business to business opportunities for iStore and Core group. I was also responsible for cellular contracts for customers and businesses (MNO - Mobile Networks), the MNO's that I worked on included Telkom and CellC. References: Name - Christopher Barnard Designation - Store Manager at iStore Centurion Contact - +27 (0)82 402 3970 • Sales • Customer service • Brand management, • Networking and creating business to business opportunities for iStore and Core group. I was also responsible for cellular contracts for customers and businesses (MNO - Mobile Networks), the MNO's that I worked on included Telkom and CellC. References: Name - Christopher Barnard Designation - Store Manager at iStore Centurion Contact - +27 (0)82 402 3970
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Cornerstone College
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Silverton, Pretoria
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Teaching Internship
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Jul 2014 - Sep 2014
• Teaching grade 6, 7 & 11 Life Orientation • Student leader for PGCE students • Coaching Soccer and Softball teams • Teaching grade 6, 7 & 11 Life Orientation • Student leader for PGCE students • Coaching Soccer and Softball teams
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Midstream College
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Centurion, Pretoria
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Teaching Internship
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Apr 2014 - Jun 2014
• Teaching grade 6 & 7 History • Teaching grade 7 Geography • Part of the Public speaking and Chess club extramural activities for students • Teaching grade 6 & 7 History • Teaching grade 7 Geography • Part of the Public speaking and Chess club extramural activities for students
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Customer service
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Jul 2009 - Nov 2009
Customer Service representative. • Helped with ticket checking • Showed customers and guests to their allocated seats • Escorted VIPs and clients to their transport Customer Service representative. • Helped with ticket checking • Showed customers and guests to their allocated seats • Escorted VIPs and clients to their transport
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Education
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University of Pretoria/Universiteit van Pretoria
Post Graduate Certificate in Education (P.G.C.E.), Education -
Alison
Diploma, Marketing Management -
University of Pretoria/Universiteit van Pretoria
Bachelor of Arts (BA), Psychology & Education