Marcelo Gregori

Coordenador de TV at Câmara Municipal de Caxias do Sul
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Contact Information
Location
Caxias do Sul, Rio Grande do Sul, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency

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Gabriel da Rosa Rodrigues

O Marcelo é um profissional de relações públicas que se destaca pela pró-atividade em buscar inovação na produção de conteúdo e relacionamento com a imprensa. O trabalho desenvolvido na área política, no setor público e no ambiente educacional o tornam um comunicador preparado para atuar em diferentes frentes, bem como propor mudanças positivas e que somam aos resultados de comunicação desejados.

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Credentials

  • Planejamento de Mídia Online
    Vereda Criativa
    Oct, 2016
    - Oct, 2024

Experience

    • Brazil
    • Political Organizations
    • 1 - 100 Employee
    • Coordenador de TV
      • Aug 2023 - Present
    • Brazil
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Head of Communications
      • Mar 2020 - Aug 2023

      • Institutional relationship with local and international agents aiming at expanding and maintaining the teaching quality and the internationalization of the institution; • Management and control of communication and marketing activities with a focus on organizational objectives and strategies; • Leadership in the development of advertising campaigns focused on conversion, according to marketing and sales strategies; • Analysis and distribution of media investments on and off: Radio, TV, Social Media and OOH; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with means of communication and journalists; • Planning and organizing participation in fairs and events; • Benchmarking, mapping market strategies of competing institutions; • Management and planning of digital media, press relations, content and design; • Relationship with media outlets, advertising agencies and audiovisual producers; • Coordination and management of the crisis committee; • Monitoring the performance of the campaigns, monitoring fundraising results and structuring weekly reports. Show less

    • Deputy Staff - Communications and Media Relations Director
      • Feb 2019 - Feb 2020

      • Communication coordination; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design; • Responsible for Institutional Relationship with government agencies, autarchies and representative entities; • Monitoring of the parliamentary agenda and guidelines related to the area of Education. • Communication coordination; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design; • Responsible for Institutional Relationship with government agencies, autarchies and representative entities; • Monitoring of the parliamentary agenda and guidelines related to the area of Education.

    • Marketing Assistant
      • Jul 2017 - Jan 2019

      Communication advisor and public relations manager. • Management and control of communication and marketing activities with a focus on organizational objectives and strategies; • Expertise in the design of advertising campaigns focused on conversion; • Media planning on and off: Radio, TV, Social Media and OOH; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Planning and organizing participation in fairs and events. Show less

    • Egypt
    • Non-profit Organizations
    • 200 - 300 Employee
    • Public Relations Volunteer
      • Feb 2017 - May 2017

      Volunteer at Explore Project, a communication and tourism project that seeks to reinstate Egypt as a world tourist power. • Promotion of tourist attractions; • Photographic capture; • Writing of articles; • Capturing videos; • Management of social networks. Volunteer at Explore Project, a communication and tourism project that seeks to reinstate Egypt as a world tourist power. • Promotion of tourist attractions; • Photographic capture; • Writing of articles; • Capturing videos; • Management of social networks.

    • Assessor Político e de Comunicação
      • Apr 2015 - Dec 2016

      • Communication coordination; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design; • Responsible for Institutional Relationship with government agencies, autarchies and representative entities; • Monitoring the parliamentary agenda. • Communication coordination; • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design; • Responsible for Institutional Relationship with government agencies, autarchies and representative entities; • Monitoring the parliamentary agenda.

    • Brazil
    • Utilities
    • Assessor de Relações Públicas
      • Mar 2014 - Mar 2015

      • Responsible for the Public Relations area; • Planning of internal communication actions; • Event production, planning and execution; • Preparation of guidelines and content for the local press, managing the relationship with vehicles and journalists. • Responsible for the Public Relations area; • Planning of internal communication actions; • Event production, planning and execution; • Preparation of guidelines and content for the local press, managing the relationship with vehicles and journalists.

    • Press officer
      • Feb 2014 - Mar 2014

      Press Office of the National Grape Festival. • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design. Press Office of the National Grape Festival. • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Management and planning of digital media, press relations, content and design.

    • PR Assistant
      • Feb 2013 - Dec 2013

      • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Production of tourist information and calendars; • Guided visits to tourist spots in the city; • Reception of tourist groups; • Management and planning of digital media, press relations, content and design. • Preparation of guidelines and content for the local, regional and national press, in addition to managing the relationship with vehicles and journalists; • Production of tourist information and calendars; • Guided visits to tourist spots in the city; • Reception of tourist groups; • Management and planning of digital media, press relations, content and design.

Education

  • Uniamérica
    Master of Business Administration - MBA, Direito Administrativo e Gestão Pública
    2022 - 2023
  • Cruzeiro do Sul University
    Master of Business Administration - MBA, Marketing and Communication
    2021 - 2022
  • University of Caxias do Sul
    Bachelor Degree in Pedagogical Training, Education
    2020 - 2020
  • FSG University Center
    BA in Public Relations, Communication
    2014 - 2018

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