Marcelo Carrillo Garza T.

Head of Ops and Finance at Aliwell
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Contact Information
us****@****om
(386) 825-5501
Location
San Pedro Garza García, Nuevo León, Mexico, MX
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Italian Limited working proficiency

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Experience

    • Mexico
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Head of Ops and Finance
      • Sep 2022 - Present

    • Mexico
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Manager, Last Mile eCommerce
      • Mar 2021 - Sep 2022

      The number one and leading pharmaceutical company in Mexico, that focuses on providing health and wellness services to the community (1,700+ pharmacies). -I led the design, planning and execution of innovation and S&P projects in the last mile department to increase the gross profit (increased sales by 15%, expense optimization by 22%, and delivery indicators such as delivery time by 53%)-Responsible for the S&P of the last mile department including new projects and launches, pilots, implementing new technologies, and defining KPIs and objectives-Developed the sales and driver projection model to hire and train the necessary workforce to fullfill the fluctuating demand while meeting KPIs

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Operations Manager
      • Dec 2019 - Mar 2021

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Growth
      • May 2019 - Dec 2019

      Calii is a marketplace that connects consumers directly with producers by cutting middlemen to offer fresher fruits and vegetables, savings of 20-80%, and a lower impact on the environment.-Head of Growth. Strong focus on rapid iterative experiments designed to improve our service and operations-Responsible for expanding the value of, and customer base for the platform through rapid, data-informed experimentation-Increased the rate of customer acquisition, retention, and revenue by optimizing our service and inventing new acquisition channels,achieving GMV growth of 30% month-over-month (MoM) and user retention of 70%-Accountable for the on-boarding of multiple restaurant chains and B2B users, increasing the average order volume (AOV) by 20%-Simply put: Fast science. Scale the success. Accelerate revenue.

    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Consulting Analyst
      • Sep 2017 - May 2019

      A strategy and business management consulting firm focused on the development and implementation of effective, high impact solutions tailored to customer’s needs.-Restructuring and organizational design project in a leading convenience store chain in Mexico (20,000+ stores), achieving annual savings of $30M USD among all initiatives-Developed and defined a corporate business strategy for a Mexican educational holding, and strategies for all five business units-Evaluation of a competitor's business and economic model, a retail market analysis and perspectives for Mexico-Developed a unique value proposition and defined the necessary organization to manage the operations in each country of Central America, for a leading international Home Care product development company in Mexico

    • Founder
      • Sep 2015 - May 2019

      A Mexican e-commerce product development and distribution company with primary operations in the USA.-Broke even in 60 days. Monthly sales of $6K USD and margins of 55%, reaching maximum monthly sales of $15K USD with customers in 48 US states-Developed the business plan, negotiated with suppliers, made products and market analysis, planned and managed the fulfillment and logistics operations, programed and designed the web page, image and branding of the company-Responsible for the online marketing strategy using Amazon Ads, Google AdWords and SEO

    • Mexico
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Investment Analyst
      • Dec 2016 - Sep 2017

      Dalus Capital is an early-stage and growth equity fund focused in Mexico and LATAM with an emphasis in high growth sectors like Fintech, Internet, Software, Healthcare and Education.-Member of the Investment Team, and as such, involved in all activities regarding the fund’s management such as due diligence of potential investments, portfolio company monitoring, administration and fundraising-Analyzed 60+ companies’ business plans/pitch decks/financial documents and met entrepreneurs from multiple high growth sectors-Networked with relevant & important players from the entrepreneur environment in Mexico, investors & members from AMEXCAP

    • Information Systems Manager & Administration
      • Oct 2013 - Mar 2016

      Radiology center for medical studies.-Optimized multiple operation processes, resulting in 20% increase in profits, 40% in operating capacity & 50% savings in labor costs-Responsible for management, control and billing of 400-650 monthly patients from ISSSTELEON-Responsible for the implementation of teleradiology, network configuration, and process mapping Radiology center for medical studies.-Optimized multiple operation processes, resulting in 20% increase in profits, 40% in operating capacity & 50% savings in labor costs-Responsible for management, control and billing of 400-650 monthly patients from ISSSTELEON-Responsible for the implementation of teleradiology, network configuration, and process mapping

    • Mexico
    • Telecommunications
    • 1 - 100 Employee
    • Best Practices Analyst & Purchasing Agent
      • Aug 2015 - Dec 2015

      Telecommunications solutions company using optical fiber.-Responsible for monitoring operations at all levels of the supply chain from placement of purchase orders, to imports, material reception, storage, sale and stock replacement-Using statistical models to increase efficiency of purchasing processes and logistics-Placement and tracking purchase orders from US $ 300K to US $ 1.5M from suppliers from US, South Korea and Singapore Telecommunications solutions company using optical fiber.-Responsible for monitoring operations at all levels of the supply chain from placement of purchase orders, to imports, material reception, storage, sale and stock replacement-Using statistical models to increase efficiency of purchasing processes and logistics-Placement and tracking purchase orders from US $ 300K to US $ 1.5M from suppliers from US, South Korea and Singapore

    • Purchasing Agent
      • Dec 2014 - Jan 2015

      Corporation of companies of Renewable Energy, Telecommunications, Batteries, and Food.-Responsible for placing purchase orders, material reception, and stock replacement Corporation of companies of Renewable Energy, Telecommunications, Batteries, and Food.-Responsible for placing purchase orders, material reception, and stock replacement

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • May 2012 - Jul 2012

      Startup that provides marketing services to SMEs through online coupons.-Created all marketing materials, including corporate image, logo, billboards, flyers, stickers and coupons-Worked directly with founder and CEO-Responsible for marketing in social networks to increase presence in age segment 15-27 Startup that provides marketing services to SMEs through online coupons.-Created all marketing materials, including corporate image, logo, billboards, flyers, stickers and coupons-Worked directly with founder and CEO-Responsible for marketing in social networks to increase presence in age segment 15-27

Education

  • Tecnológico de Monterrey
    Engineer's Degree
    2012 - 2016
  • Czech Technical University in Prague
    2015 - 2015
  • The University of Texas at Austin
    Summer program, Leadership and Debate
    2012 - 2012
  • American School Foundation of Monterrey
    High School
    2009 - 2012
  • Villanova University
    Summer program, Leadership and Debate
    2011 - 2011

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