Marcelo Wilen

Co-Founder at Calango
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Contact Information
Location
US
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency

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Marcello Torres

I had the pleasure to work closely with Marcelo during our time at LinkedIn. Marcelo was a high performer Sales Development Executive under my Linkedin SD Outbound Org Marcelo embraces the growth mindset and grit mentality, and always goes beyond to deliver a phenomenal outcome. It has been inspiring to see how Marcelo overcomes all the adversity of being an immigrant in the US workforce and always shows up with empathy, creativity, and hard work. Unfortunately, Marcelo`s entire Team was impacted by our layoff (restructuring), but I'm no doubt Marcelo will be a great asset in terms of business and personal value, for any Company that gives him a chance to showcase how amazing he is. Looking forward to see where Marcelo will shine next, as his success is only a matter of time and opportunity. 🚀

Rachel Shepherd

I managed Marcelo during his BLP cohort. He provided an amazing experience for each of our members and always went above and beyond in his role. He always had a great attitude and was able to learn the product in a short amount of time. I would highly recommend Marcelo for any position he pursues.

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Credentials

  • Google Sales School
    Google
    Jun, 2021
    - Sep, 2024
  • Sales Negotiation
    LinkedIn
    Nov, 2020
    - Sep, 2024
  • HubSpot Sales Software
    HubSpot
    Oct, 2020
    - Sep, 2024
  • Lean Six Sigma Yellow Belt Certification
    Southwest Airlines
    Mar, 2020
    - Sep, 2024
  • Marketing on LinkedIn
    LinkedIn
    Nov, 2019
    - Sep, 2024
  • Google Analytics
    Google
    Feb, 2019
    - Sep, 2024
  • Handshake Analytics
    Handshake
    Jan, 2019
    - Sep, 2024
  • Duolingo Certified Educator
    Duolingo
    Aug, 2016
    - Sep, 2024
  • Occupational Health and Safety Technician
    Senac São Paulo
    Feb, 2011
    - Sep, 2024
  • Food Safety Certification
    Idaho Department of Health and Welfare
    Oct, 2019
    - Sep, 2024

Experience

    • Germany
    • Retail
    • 1 - 100 Employee
    • Co-Founder
      • Oct 2023 - Present
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Enterprise Sales Consultant
      • Jul 2022 - Jun 2023

      - $314K Bookings - 134% avg. quarterly attainment - $314K Bookings - 134% avg. quarterly attainment

    • Higher Education
    • 100 - 200 Employee
    • Enterprise Account Manager
      • Aug 2021 - Sep 2021

      - Developed 3 personalized decks to pitch new solutions to senior stakeholders which resulted in a total of $93M+ in revenue in 2022 - Worked on a 20% project assisting in the development of a new education app for 200M+ children in the MENA region *Large Customer Sales Intern - Developed 3 personalized decks to pitch new solutions to senior stakeholders which resulted in a total of $93M+ in revenue in 2022 - Worked on a 20% project assisting in the development of a new education app for 200M+ children in the MENA region *Large Customer Sales Intern

    • United States
    • Software Development
    • 700 & Above Employee
    • Account Manager
      • Jun 2021 - Aug 2021

      - Worked with some of Google's largest accounts such as Nike, Target, Disney, Whirlpool, etc. - Created 4 projects for 2 different clients which along with other actions led to a total of $78M increase in revenue - Headed the creation of the first-ever YouTube Measurement Playbook showcasing the Top10 trending data points along with action items - Collaborated with 11 teammates – among them Account Managers, Account Executives, and others to strategize key meetings with… Show more - Worked with some of Google's largest accounts such as Nike, Target, Disney, Whirlpool, etc. - Created 4 projects for 2 different clients which along with other actions led to a total of $78M increase in revenue - Headed the creation of the first-ever YouTube Measurement Playbook showcasing the Top10 trending data points along with action items - Collaborated with 11 teammates – among them Account Managers, Account Executives, and others to strategize key meetings with clients *Large Customer Sales Intern Show less - Worked with some of Google's largest accounts such as Nike, Target, Disney, Whirlpool, etc. - Created 4 projects for 2 different clients which along with other actions led to a total of $78M increase in revenue - Headed the creation of the first-ever YouTube Measurement Playbook showcasing the Top10 trending data points along with action items - Collaborated with 11 teammates – among them Account Managers, Account Executives, and others to strategize key meetings with… Show more - Worked with some of Google's largest accounts such as Nike, Target, Disney, Whirlpool, etc. - Created 4 projects for 2 different clients which along with other actions led to a total of $78M increase in revenue - Headed the creation of the first-ever YouTube Measurement Playbook showcasing the Top10 trending data points along with action items - Collaborated with 11 teammates – among them Account Managers, Account Executives, and others to strategize key meetings with clients *Large Customer Sales Intern Show less

    • United States
    • Insurance
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Apr 2021 - Jun 2021

      - Changed posting format into a more user friendly view resulting in an increase of 1,783% (over 8.3K) impressions - Drove over 1,508% more traffic to our webpage from social media platforms - Organized all social media content strategy in a way that resulted in a 136% rise in unique visitors - Developed a tailored survey to clients receiving over 200 valuable responses - Created an email campaign for over 18k clients - Grew the total number of LinkedIn followers by 471% -… Show more - Changed posting format into a more user friendly view resulting in an increase of 1,783% (over 8.3K) impressions - Drove over 1,508% more traffic to our webpage from social media platforms - Organized all social media content strategy in a way that resulted in a 136% rise in unique visitors - Developed a tailored survey to clients receiving over 200 valuable responses - Created an email campaign for over 18k clients - Grew the total number of LinkedIn followers by 471% - Coached stakeholders and helped them develop their personal brand resulting in a 412% increase in views (6k+) of their personal posts on social media - Conducted 80h market research trying to understand consumer behavior and needs - Analyzed social, customer and email marketing data using platforms such as TypeForm and Act-On - Managed over 12 projects using Trello *Digital Marketing Intern Show less - Changed posting format into a more user friendly view resulting in an increase of 1,783% (over 8.3K) impressions - Drove over 1,508% more traffic to our webpage from social media platforms - Organized all social media content strategy in a way that resulted in a 136% rise in unique visitors - Developed a tailored survey to clients receiving over 200 valuable responses - Created an email campaign for over 18k clients - Grew the total number of LinkedIn followers by 471% -… Show more - Changed posting format into a more user friendly view resulting in an increase of 1,783% (over 8.3K) impressions - Drove over 1,508% more traffic to our webpage from social media platforms - Organized all social media content strategy in a way that resulted in a 136% rise in unique visitors - Developed a tailored survey to clients receiving over 200 valuable responses - Created an email campaign for over 18k clients - Grew the total number of LinkedIn followers by 471% - Coached stakeholders and helped them develop their personal brand resulting in a 412% increase in views (6k+) of their personal posts on social media - Conducted 80h market research trying to understand consumer behavior and needs - Analyzed social, customer and email marketing data using platforms such as TypeForm and Act-On - Managed over 12 projects using Trello *Digital Marketing Intern Show less

    • United States
    • E-Learning Providers
    • 100 - 200 Employee
    • Sales Development Representative
      • Apr 2020 - Apr 2021

      - Chosen the Sales MVP for Q2 - 168% avg. quarterly attainment - Contributed to a total of $161,125.00 in revenue - Assisted with a 36% increase in revenue in Q2 through a strategic sales approach - Named the Sales Rep #1 in total demos presented per hour worked in Q2, Q3 and Q4 of 2020 - Performed 2.97K calls during the time of the internship (1k+ per quarter) - Sent over 500 personalized emails to clients in a single quarter - Maintained a working relationship with over… Show more - Chosen the Sales MVP for Q2 - 168% avg. quarterly attainment - Contributed to a total of $161,125.00 in revenue - Assisted with a 36% increase in revenue in Q2 through a strategic sales approach - Named the Sales Rep #1 in total demos presented per hour worked in Q2, Q3 and Q4 of 2020 - Performed 2.97K calls during the time of the internship (1k+ per quarter) - Sent over 500 personalized emails to clients in a single quarter - Maintained a working relationship with over 100 clients per week to ensure exceptional service and identification of potential new sales opportunities - Managed sales cycle in CRM (Hubspot) to close new business in all 30+ platforms offered - Prepared reports and c-level presentations for over 25 participants, resulting in an increase in the ability to build and deliver effective presentations - In May was able to increase the total # of demos presented by 42% compared to the previous month - Worked closely with consultants and managers to ensure the quality of service provided to customers - Created targeted email marketing campaigns introducing our new services to prospects and clients - Developed new business pitches based on industry trends - Threw some solid dance moves on top of the table at Stukent's 2020 Christmas video (see 1:33-1:36) *Global Sales Intern Show less - Chosen the Sales MVP for Q2 - 168% avg. quarterly attainment - Contributed to a total of $161,125.00 in revenue - Assisted with a 36% increase in revenue in Q2 through a strategic sales approach - Named the Sales Rep #1 in total demos presented per hour worked in Q2, Q3 and Q4 of 2020 - Performed 2.97K calls during the time of the internship (1k+ per quarter) - Sent over 500 personalized emails to clients in a single quarter - Maintained a working relationship with over… Show more - Chosen the Sales MVP for Q2 - 168% avg. quarterly attainment - Contributed to a total of $161,125.00 in revenue - Assisted with a 36% increase in revenue in Q2 through a strategic sales approach - Named the Sales Rep #1 in total demos presented per hour worked in Q2, Q3 and Q4 of 2020 - Performed 2.97K calls during the time of the internship (1k+ per quarter) - Sent over 500 personalized emails to clients in a single quarter - Maintained a working relationship with over 100 clients per week to ensure exceptional service and identification of potential new sales opportunities - Managed sales cycle in CRM (Hubspot) to close new business in all 30+ platforms offered - Prepared reports and c-level presentations for over 25 participants, resulting in an increase in the ability to build and deliver effective presentations - In May was able to increase the total # of demos presented by 42% compared to the previous month - Worked closely with consultants and managers to ensure the quality of service provided to customers - Created targeted email marketing campaigns introducing our new services to prospects and clients - Developed new business pitches based on industry trends - Threw some solid dance moves on top of the table at Stukent's 2020 Christmas video (see 1:33-1:36) *Global Sales Intern Show less

    • Airlines and Aviation
    • 700 & Above Employee
    • Marketing Specialist
      • Jan 2020 - Apr 2020

      - Received the Southwest Airlines Social Media Award - Increased the accuracy of the employee sentiment reports in 72% by creating a Social Media Data Dashboard using Excel and Tableau - Got Yellow Belt Certified and was able to use those skills to develop a new presentation system that reduced by 13% the amount of confusion about SWA inflight standards - Created a networking live event for around 100 students which was an increase of 37% compared to the previous networking event -… Show more - Received the Southwest Airlines Social Media Award - Increased the accuracy of the employee sentiment reports in 72% by creating a Social Media Data Dashboard using Excel and Tableau - Got Yellow Belt Certified and was able to use those skills to develop a new presentation system that reduced by 13% the amount of confusion about SWA inflight standards - Created a networking live event for around 100 students which was an increase of 37% compared to the previous networking event - Developed training material for over 17,000 employees using PPT - Assisted in the implementation of a new app for front-line workers -Worked, participated in meetings and built strong relationships with senior managers, leaders, partners and customers, including those in the c-suite - Developed strong attention to detail by creating the social media sentiment report dashboard after analyzing lots of data in order to make the right decisions - Gained skills in planning and project management by working in the Social Media Sentiment Report and receiving the Yellow Belt certification - Worked independently and handled multiple projects at the same time - Developed the ability to understand business metrics, customer, and market trends by analyzing weekly reports from the inflight department - Traveled to a lot of cool places, including a new country - Companies that lead in customer experience like SWA have 60% more engaged employees, and study after study has shown that investing in employee experience impacts the customer experience and can generate a high ROI for the company - I was a part of the Employee Experience team in the Inflight department *Marketing Intern Show less - Received the Southwest Airlines Social Media Award - Increased the accuracy of the employee sentiment reports in 72% by creating a Social Media Data Dashboard using Excel and Tableau - Got Yellow Belt Certified and was able to use those skills to develop a new presentation system that reduced by 13% the amount of confusion about SWA inflight standards - Created a networking live event for around 100 students which was an increase of 37% compared to the previous networking event -… Show more - Received the Southwest Airlines Social Media Award - Increased the accuracy of the employee sentiment reports in 72% by creating a Social Media Data Dashboard using Excel and Tableau - Got Yellow Belt Certified and was able to use those skills to develop a new presentation system that reduced by 13% the amount of confusion about SWA inflight standards - Created a networking live event for around 100 students which was an increase of 37% compared to the previous networking event - Developed training material for over 17,000 employees using PPT - Assisted in the implementation of a new app for front-line workers -Worked, participated in meetings and built strong relationships with senior managers, leaders, partners and customers, including those in the c-suite - Developed strong attention to detail by creating the social media sentiment report dashboard after analyzing lots of data in order to make the right decisions - Gained skills in planning and project management by working in the Social Media Sentiment Report and receiving the Yellow Belt certification - Worked independently and handled multiple projects at the same time - Developed the ability to understand business metrics, customer, and market trends by analyzing weekly reports from the inflight department - Traveled to a lot of cool places, including a new country - Companies that lead in customer experience like SWA have 60% more engaged employees, and study after study has shown that investing in employee experience impacts the customer experience and can generate a high ROI for the company - I was a part of the Employee Experience team in the Inflight department *Marketing Intern Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2019 - Jan 2020

      - Increased the number of LinkedIn visitors by 3,971% (Desktop), 2,121% (Mobile) and followers by 5,540% in less than 24 hours through a strategic marketing campaign - Started adding daily posts and stories with helpful content, which increased our numbers for Instagram followers by 12% - Managed the social media and email marketing teams through weekly meetings, one-on-ones, data analytics and brainstorming sessions - Increased the ability to understand business metrics, customer, and… Show more - Increased the number of LinkedIn visitors by 3,971% (Desktop), 2,121% (Mobile) and followers by 5,540% in less than 24 hours through a strategic marketing campaign - Started adding daily posts and stories with helpful content, which increased our numbers for Instagram followers by 12% - Managed the social media and email marketing teams through weekly meetings, one-on-ones, data analytics and brainstorming sessions - Increased the ability to understand business metrics, customer, and market trends by analyzing our social media, email marketing and other results

    • Marketing Specialist
      • Apr 2019 - Sep 2019

      - Increased the number of job applicants using our job search platform in 660% (over 5,200 people) - Became the lead Marketing Specialist ensuring the work was delivered on time and according to pre-established standards of excellence - Created and managed events such as Grill & Chill and informational booths. - Prepared and conducted weekly marketing meetings where current projects and goals were evaluated - Researched and identified top news stories and trending social media… Show more - Increased the number of job applicants using our job search platform in 660% (over 5,200 people) - Became the lead Marketing Specialist ensuring the work was delivered on time and according to pre-established standards of excellence - Created and managed events such as Grill & Chill and informational booths. - Prepared and conducted weekly marketing meetings where current projects and goals were evaluated - Researched and identified top news stories and trending social media topics in order to improve marketing strategies - Coordinated the first and second rounds of resume analysis and interviews for marketing positions in the department - Handled over 5 projects at the same time under tight deadlines - Revised email, social media and other campaigns before the official release - Used Handshake Analytics in order to analyze results and come up with new ideas for future projects

    • Marketing Specialist Intern
      • Jan 2019 - Apr 2019

      - Launched a tailored email newsletter for over 80k students, alumni and employees - Improved the email marketing strategy, resulting in an increase of more than 175% in click rate - Updated and monitored the email marketing strategies resulting in an open rate increase of 27% in the first two months and a 35% increase in student attendance at the career fair - Organized and managed events: career fairs, Handshake booths, and student expeditions - Used excel spreadsheets and charts… Show more - Launched a tailored email newsletter for over 80k students, alumni and employees - Improved the email marketing strategy, resulting in an increase of more than 175% in click rate - Updated and monitored the email marketing strategies resulting in an open rate increase of 27% in the first two months and a 35% increase in student attendance at the career fair - Organized and managed events: career fairs, Handshake booths, and student expeditions - Used excel spreadsheets and charts to create a more organized environment - Analyzed web traffic and other marketing metrics such as Facebook and Handshake Analytics

    • United States
    • Food and Beverage Services
    • Co-Founder | Cook | Cashier | Marketing & Sales Manager
      • Sep 2019 - Dec 2019

      *Student-Run Business* - Researched market performing over 3,250 digital interviews with potential customers - Managed a 415% increase in production in a week - Created and maintained a clean operation environment, receiving the highest grade possible from the Food Hygiene Inspection (5 stars) - Improved our sales strategies resulting in a 527% increase in revenue in 6 days - Started a delivery program which resulted in a 381% growth in sales *Student-Run Business* - Researched market performing over 3,250 digital interviews with potential customers - Managed a 415% increase in production in a week - Created and maintained a clean operation environment, receiving the highest grade possible from the Food Hygiene Inspection (5 stars) - Improved our sales strategies resulting in a 527% increase in revenue in 6 days - Started a delivery program which resulted in a 381% growth in sales

    • United States
    • Higher Education
    • 700 & Above Employee
    • Web Content Writer
      • Sep 2018 - Jan 2019

      - Created content for hybrid English courses available for more than 10 countries of Spanish and Portuguese language - Mapped all little mistakes that caused issues and presented to the team members in a simple way, resulting in projects 60% faster and more accurate - Translated legal and academic material in Spanish, Portuguese and English - Created content for hybrid English courses available for more than 10 countries of Spanish and Portuguese language - Mapped all little mistakes that caused issues and presented to the team members in a simple way, resulting in projects 60% faster and more accurate - Translated legal and academic material in Spanish, Portuguese and English

Education

  • Brigham Young University - Idaho
    Bachelor of Business Administration - BBA, Business Management Marketing
    2018 - 2022
  • BYU-Pathway Worldwide
    Certificate, General Studies
    2016 - 2017

Community

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