Marcelo Toreti Vasconcelos

Gerente comercial at Ravan Massas
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês -

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Credentials

  • Gestão Supply Chain
    Senac São Paulo
    Dec, 2020
    - Oct, 2024

Experience

    • Brazil
    • Food Production
    • Gerente comercial
      • Aug 2023 - Present
    • Brazil
    • Retail
    • 1 - 100 Employee
    • Owner
      • Feb 2022 - Present

      Gestão Estratégica e Administração geral das unidades. Focado em compras, pricing, gestão de equipe e expansão. Loja 01 - Rua Vilela, 32 - Tatuapé Loja 02 - Rua Tijuco Preto, 1565 - Tatuapé Gestão Estratégica e Administração geral das unidades. Focado em compras, pricing, gestão de equipe e expansão. Loja 01 - Rua Vilela, 32 - Tatuapé Loja 02 - Rua Tijuco Preto, 1565 - Tatuapé

    • Brazil
    • Food & Beverages
    • 100 - 200 Employee
    • Operational Manager - (Planning / Materials / Production / Sales)
      • Apr 2020 - Jun 2022

      - Project Program Management including Demand Plan, Production, Distribution and Purchase of Inputs to reduce inventories, improve service level and tactical planning visibility. - Integration of planning practices with other areas of the company: Controllership, Costs, Finance, Sales, Purchasing. - Creation of a Production Plan restricted to manufacturing capacities to view the occupation of lines and forecast future consumption of inputs. - Inventory management and control. - OEE (Overall Equipment Effectiveness) - DRE (Unit Outcome Statement) - Operation KPI. - Management of Unit processes. - Development and monitoring of the Sales Forecast. - Market Share (Related to the unit's sales channel) - Responsible for the People and Equipment Budget. PPCPM | PCE | Show less

    • Planning and Marketing Coordinator - PMO
      • Aug 2018 - Apr 2020

      - Implementation of a new sales channel, integrating the areas andsupporting strategic decisions.- Preparation of sales forecast for the planning horizon,through a series of information, including: Sales Actions, Actionsof Industry, Seasonality Curve, Introduction and Discontinuation of Items,Market data, sell out.- Projection of sales of new products based on item historysimilar.- Responsible for demand planning and supply chainproductive.- Planning and monitoring of Budget Target, Forecast andBusiness Plan.- Definition of goals together with the commercial area.- Management of order book for suppliers.- Management of indicators. Show less

    • United States
    • Industrial Automation
    • 1 - 100 Employee
    • New Business Planning Analyst
      • Aug 2017 - Apr 2020

      - Implementation of a new sales channel, integrating areas and supporting strategic decisions. - Preparation of sales forecast for the planning horizon, through a series of information, including: Sales Actions, Industry Actions, Seasonality Curve, Introduction and Discontinuation of items, Market data, sell out. - Projection of sales of new products based on history of similar items. - Responsible for demand planning and supply chain. - Planning and monitoring of Budget Target, Forecast and Business Plan. - Definition of goals together with the commercial area. - Management of order book for suppliers. - Management of indicators. Show less

    • Commercial analyst
      • Feb 2016 - Aug 2017

      KEY ACCOUNT PLANNING - Management of the commercial relationship with the clients in the portfolio, developing new business strategies and providing all technical & commercial service, in addition to acting in a Hunter way during prospecting for new clients, presenting the launches and creating projections as a way to increase the profitability of the business. COMMERCIAL - Strategic Sell Out Analyst, including business plan and sales strategy development. - Planning and Analysis on the formation of corporations and commercial structures, elaboration of privacy policies and structuring of commercial transactions. - Preparation of B2B and B2C Performance Analysis and Reports. - Monitoring of channel results: volume, billing, market share and delivery effectiveness. - Daily follow-up with the Sales Team. - Alignment of MIX products with the Major Chains. Show less

    • Trade Marketing Analyst
      • Aug 2014 - Feb 2016

      - Monitoring the performance of products at the POS. - Assistance to Trade Marketing Coordination. - Analyze the exhibitions (store supplies, removal of damaged or expired products in stock, as well as the general hygiene of the gondola). - Supervise promoters' adherence to the routine. - Ensure supervisors' adherence to the script. - Analyze stock availability. - Monitoring the performance of products at the POS. - Assistance to Trade Marketing Coordination. - Analyze the exhibitions (store supplies, removal of damaged or expired products in stock, as well as the general hygiene of the gondola). - Supervise promoters' adherence to the routine. - Ensure supervisors' adherence to the script. - Analyze stock availability.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Commercial Service
      • Feb 2014 - Aug 2014

      Planning and organization of Promotional Marketing actions. - Guerrilla Marketing, Street Actions, Endomarketing, Blitz, Conventions. - Market Research, Designer and Event Production. Planning and organization of Promotional Marketing actions. - Guerrilla Marketing, Street Actions, Endomarketing, Blitz, Conventions. - Market Research, Designer and Event Production.

    • Partner
      • Jan 2011 - Jan 2014

      Partner-Owner in the food industry, with 3 stores, managing employees and the company as a whole, responsible for the company's cash and financial flow, price and product quotation, responsible for purchasing, payroll, hiring employees, inventory control, entry and exit of goods, customer service. Partner-Owner in the food industry, with 3 stores, managing employees and the company as a whole, responsible for the company's cash and financial flow, price and product quotation, responsible for purchasing, payroll, hiring employees, inventory control, entry and exit of goods, customer service.

    • Construction
    • 1 - 100 Employee
    • Sales Promoter / Brand Disclosure at Events
      • 2012 - 2014

      Meet customer requirements. Reach the target audience in product promotions at events or blitz. Works as a receptionist at events; always friendly and proactive, punctual in work and looking good. Meet customer requirements. Reach the target audience in product promotions at events or blitz. Works as a receptionist at events; always friendly and proactive, punctual in work and looking good.

Education

  • Senac São Paulo
    Administração - Gestão Comercial, Administração
    2016 - 2017
  • Universidade Presbiteriana Mackenzie
    Sistema de Informação - Incompleto, Tecnologia da Informação
    2011 - 2014
  • Centro Universitário da FEI
    Engenharia da Produdação - Incompleto, Engenharia
    2009 - 2011

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