Marcelo Diniz

Creative Data Leader at Soko
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Francês Professional working proficiency
  • Espanhol Full professional proficiency
  • Italiano Elementary proficiency

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Bio

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Experience

    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Creative Data Leader
      • Feb 2020 - Present

    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Senior Copywriter
      • Oct 2019 - Jan 2020

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Copywriter
      • Mar 2018 - Sep 2019

      At R/GA I was a senior copywriter and fully dedicated to create the digital campaigns for next, a new and 100% digital bank in Brazil. At R/GA I was a senior copywriter and fully dedicated to create the digital campaigns for next, a new and 100% digital bank in Brazil.

    • personal project
      • Jan 2017 - Mar 2018

      Ciao Project is a personal project that my fiancée and I have to share the experiences regarding our sabbatical year. We explored 22 countries for 13 months seeking new experiences, stories and people to transform and inspire us along the way, including Uzbekistan, Turkmenistan, Azerbaijan, Iceland, South Korea, Japan, Iran and more. Ciao Project is a personal project that my fiancée and I have to share the experiences regarding our sabbatical year. We explored 22 countries for 13 months seeking new experiences, stories and people to transform and inspire us along the way, including Uzbekistan, Turkmenistan, Azerbaijan, Iceland, South Korea, Japan, Iran and more.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative
      • Jan 2015 - Dec 2016

      I was responsible for creating insights, leading the creative strategy, developing the presentations and delivering campaigns for big Unilever brands in Brazil, like Rexona, Dove, Hellmann's and Knorr. Direct report to the CCO/CEO and contact with clients.

    • Copywriter / Concept
      • Oct 2013 - Dec 2014

      I started at cubo.cc, part of flag.cx group, as a copywriter, working exclusively for Samsung. I was responsible for delivering copy, but also for the creative presentation, including the creative strategy, aligned with the Strategy department.

    • Brazil
    • Marketing and Advertising
    • 1 - 100 Employee
    • Concept
      • 2011 - Nov 2013

      At New Content i worked as concept an also as copywriter developing branded content platforms and entertaining formats for brands like Rexona, Dove, OMO and Petrobras. At New Content i worked as concept an also as copywriter developing branded content platforms and entertaining formats for brands like Rexona, Dove, OMO and Petrobras.

    • Account Executive
      • Jan 2011 - Apr 2011

      Management of Pepsi and HP Latin America accounts. - Preparation of briefing, following the process all the way from the creation and production and budget, guaranteeing the quality of the final product to the client. - Management of the various teams involved in the processes - creation, production and media.

    • Intern
      • Feb 2010 - Dec 2010

Education

  • Fundação Armando Alvares Penteado
    Advertising
    2009 - 2012
  • Trevisan Escola de Negócios
    International Relations and Affairs
    2006 - 2009

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