Experience

Agência Lema

• Brazil
• Public Relations and Communications Services
• 100 - 200 Employee

• Strategist

  • Feb 2021 - Present

  I am part of the planning team and I develop projects on communication, content and press strategies, as well as desk research and benchmarks, for brands such as Eisenbahn, Levi’s, Converse and InternetLab.- Launch Eisenbahn Book Além da Mesa (Beyond the Table)- Developed branded content and social content projects for the Eisenbahn beer brand with Paola Carosella, one of the most famous chefs in Brazil with more than one million people reached I am part of the planning team and I develop projects on communication, content and press strategies, as well as desk research and benchmarks, for brands such as Eisenbahn, Levi’s, Converse and InternetLab.- Launch Eisenbahn Book Além da Mesa (Beyond the Table)- Developed branded content and social content projects for the Eisenbahn beer brand with Paola Carosella, one of the most famous chefs in Brazil with more than one million people reached



T+M Conteúdo

• Brazil
• Advertising Services

• Creator / Executive Producer / Filmmaker

  • Jun 2015 - Present

  - Responsible for creation and screenwriting of content projects, and prospecting new projects with sponsors and partner companies;- Filmmaker of audiovisual projects and responsible for digital strategy on T+M social networks, dealing with language, editorial calendar and selection of operating territories.Achievements: Creator of Encantos do Brasil series with over 7 million people impacted on the internet. Sponsored by Accor Hotels - http://bit.ly/encantosdobrasilResponsible for Desafios Urbanos Project, with content pills to promote the new model New QQ Flex, by Caoa Chery auto manufacturer - http://bit.ly/caoadesafiosurbanosResponsible for Boralá Alagoas Series, which explores the state's roots, in search of iconic places. Made possible by LG Electronics support - http://bit.ly/boralalagoas

• Producer / Screenwriter / Host - Podcast “Viajar pra Quê?”

  • May 2019 - Present

  - As a part of T+M, I envisioned the podcast, and I am responsible for research, pre-production, screenwriting and directing episodes;- Executive producer, responsible for prospecting new business opportunities with sponsors and partner companies.Achievements: One of the main travel podcasts in Brazil, indicated by Ilustrada Folha de São Paulo. Guests such as Tamara Klink, André Fran, Luisa Moraleida, Couple of Things, Seth Kugel, Num Pulo, Gaia Passareli, Gustavo Ziller were invited to talk about how travelling changed their lives.More than 4000 people impacted monthly. Audience retention rate above 80%.



Self Employed

• United States
• 700 & Above Employee

• Brand Strategist l Content Specialist

  • Aug 2018 - Present

  I develop communication and marketing strategies for companies and advertising agencies, including strategic planning on marketing and communication, consumer behavior research, workshops, desk research, brand strategy, content strategy, marketing research, benchmarking and competitive analysis.Achievements: Works developed and delivered for big companies such as Três Corações, Bauducco, and for agencies like Crispin Porter Brasil. I develop communication and marketing strategies for companies and advertising agencies, including strategic planning on marketing and communication, consumer behavior research, workshops, desk research, brand strategy, content strategy, marketing research, benchmarking and competitive analysis.Achievements: Works developed and delivered for big companies such as Três Corações, Bauducco, and for agencies like Crispin Porter Brasil.



Calle América

• Brazil

• Fimlmaker l Producer

  • Jan 2014 - Dec 2017

  A project that happened throughout Latin America, travelling to different countries, developing more than 10 audiovisual and photographic pieces to social causes and NGO’s. A project that happened throughout Latin America, travelling to different countries, developing more than 10 audiovisual and photographic pieces to social causes and NGO’s.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Strategist

  • May 2011 - Oct 2013

  I was part of the strategy team o one of the biggest Brazilian digital marketing agencies. We developed work in communication strategy, consumer research, market research, desk research, and benchmark on both communication strategy and content strategy for social media.Achievements: Launching Nivea Sun alarm app, the brand’s first digital mobile project in Brazil, helping people to wake up in the right time for summer - https://vimeo.com/58401675Launching Nivea Man Platform focused on men personal care market https://vimeo.com/92461475Launching “Don’t call collect manifesto” for TIM Brasil seeking to show “Infinity Pré” cell phone plan benefits - https://vimeo.com/84536374



J3P Propaganda

• Strategist

  • May 2008 - Apr 2011

  Create strategic planning projects for clients such as Shopping D&D, Even Construtora anda Academia Bodytech. Create strategic planning projects for clients such as Shopping D&D, Even Construtora anda Academia Bodytech.