Marcelo Cacciola
Director of International Operations at Trust & Go- Claim this Profile
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Bio
Experience
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Trust & Go
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Netherlands
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Security and Investigations
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1 - 100 Employee
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Director of International Operations
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Jul 2023 - Present
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IAA Latam Chapter
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El Salvador
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Advertising Services
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Vice President Events
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Dec 2022 - Present
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Digital0101
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United States
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Advertising Services
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Chief Strategist
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Jan 2012 - Present
Communications / media consultant and trainer for the private and government sector. Implementation of image and media strategies and new business development to roll out products and services around the world, applying local expertise. Helping large corporations and official institutions such as MTV and The Weather Channel develop their digital and technology strategies around the world. Strong understanding of global communications and marketing tactics, with large… Show more Communications / media consultant and trainer for the private and government sector. Implementation of image and media strategies and new business development to roll out products and services around the world, applying local expertise. Helping large corporations and official institutions such as MTV and The Weather Channel develop their digital and technology strategies around the world. Strong understanding of global communications and marketing tactics, with large experience on training for high level officials and executives. World class advisor for sensitive public image and reputation management.
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Chief Media & Communications Strategist
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Dec 2012 - Present
Communications and Media Advisor for executives and government officials in Middle East the Americas and Asia. Consulting services for web, mobile, app tools and web design. Communications Strategies and media tactics. Programmatic media planning/buying and compliance for global enterprise applications and media campaigns execution. Help organizations to achieve their goals and easy to scale servicing world class and largest entities in the world such as governments and… Show more Communications and Media Advisor for executives and government officials in Middle East the Americas and Asia. Consulting services for web, mobile, app tools and web design. Communications Strategies and media tactics. Programmatic media planning/buying and compliance for global enterprise applications and media campaigns execution. Help organizations to achieve their goals and easy to scale servicing world class and largest entities in the world such as governments and private media corporations.
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Il Mondo Azzurri
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United Arab Emirates
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Co-Founder
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Oct 2022 - Sep 2023
www.ilmondoazzurri.com Global entertainment for a new world. www.ilmondoazzurri.com Global entertainment for a new world.
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WarnerMedia
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United States
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Entertainment Providers
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700 & Above Employee
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Digital Media Senior Advisor
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Oct 2019 - Jan 2021
Senior advisor for marker Scanning App Technology (Qube) throughout Latin America. Advertiser Business development plan, technology integration, DMP strategy, developer Interface architecture design and App marketing / media communication campaign supervision. Senior advisor for marker Scanning App Technology (Qube) throughout Latin America. Advertiser Business development plan, technology integration, DMP strategy, developer Interface architecture design and App marketing / media communication campaign supervision.
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Digital Ad Sales & Operations Director
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2009 - 2012
Localize, launch and monetize MTV Networks entertainment and gaming websites and mobile applications across Latin America including MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land and other 20 digital assets such as Neopets, Xfire, Atom and Quizilla. Manage, train and oversee all regional and local ad sales teams of 25+ people. Implement ad serving technologies, design of ad ops processes, trafficking and reporting. Localize, launch and monetize MTV Networks entertainment and gaming websites and mobile applications across Latin America including MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land and other 20 digital assets such as Neopets, Xfire, Atom and Quizilla. Manage, train and oversee all regional and local ad sales teams of 25+ people. Implement ad serving technologies, design of ad ops processes, trafficking and reporting.
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NewBase - Connected Marketing
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United Kingdom
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Advertising Services
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200 - 300 Employee
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International Digital Media Director
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2005 - 2008
Develop Publicitas' digital media division in Miami, United States for its Latin America and US Hispanics Ad Sales operation. Replicate, develop and train the Digital media business units in South East Asia, China and Australia. Develop monetization strategy and build localization of media business and licenses. . Develop Publicitas' digital media division in Miami, United States for its Latin America and US Hispanics Ad Sales operation. Replicate, develop and train the Digital media business units in South East Asia, China and Australia. Develop monetization strategy and build localization of media business and licenses. .
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The Weather Channel
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United States
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Media and Telecommunications
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400 - 500 Employee
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International Business Development Director
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2002 - 2005
Monetization and implementation of weather content throughout the region among digital editorial and media outlets. Launch and management of weather.com in Brazil, Argentina, UK and France. Monetization and implementation of weather content throughout the region among digital editorial and media outlets. Launch and management of weather.com in Brazil, Argentina, UK and France.
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Real Media Group - a division of 24/7 Media Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Latin America Managing Director
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1999 - 2002
Development of Real Media operations in Mexico, Colombia, Venezuela, Brazil, Chile and Argentina. Ad serving software technology and ad sales network development. Overseen of 50+ people team. Development of Real Media operations in Mexico, Colombia, Venezuela, Brazil, Chile and Argentina. Ad serving software technology and ad sales network development. Overseen of 50+ people team.
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LA NACION
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Argentina
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Broadcast Media Production and Distribution
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700 & Above Employee
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Advertising and Operations Manager
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1994 - 1999
Launch one of the first digital newspaper in the world, implementing ad serving technologies, content management tools and ad sales revenues model. Launch one of the first digital newspaper in the world, implementing ad serving technologies, content management tools and ad sales revenues model.
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Jan 1991 - Jul 1995
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