Experience

Hitachi Vantara

• Sales Account Executive

  • May 2019 - Present



HP

• Senior Territory Sales Manager

  • Aug 2010 - Nov 2017

  Sales Manager - RS • Client portfolio management in the States of Santa Catarina and Rio Grande do Sul;• Service for largest customers in the state, and the trade routes (direct service, representatives, partners, and distributors) and prospecting for potential new customers;• Management of technical and management resources and of channels (representatives and distributors) by monitoring the pipeline and encouraging the achievement of set targets;• Relationship with customer… Sales Manager - RS • Client portfolio management in the States of Santa Catarina and Rio Grande do Sul;• Service for largest customers in the state, and the trade routes (direct service, representatives, partners, and distributors) and prospecting for potential new customers;• Management of technical and management resources and of channels (representatives and distributors) by monitoring the pipeline and encouraging the achievement of set targets;• Relationship with customer management - C-Level (companies in the retail, industrial, agricultural, logistics, and financial sector) and their long term maintenance.Main Projects and Results:• Professional Awarder with the Best Strategic Plan and Execution of HPE Brazil in 2017.• Winning over the main retail customer in Brazil (Lojas Renner) after five months of negotiation, who adopted the HP brand standard, allowing a BRL 4.5 Million revenue increase in 2017;• Increase of Market Share among large customers, from approximately 22% to 38%, giving RS state HP's highest rate in Brazil during 2016; • Implementation of a Business Management for Channelsmethodology in Brazil, allowing approximation in negotiations between customers and HP, providing a 50% increase of the product mix for the commercial offer in 2016; • Winning over the largest number of new customers between 2015 and 2017, increasing by 20% per year; • Recorder holder in Storage sales between 2012 and 2015; • Winning over the largest Credit Union in Brazil (Sicredi), after 6 months of negotiation, adopting HP as their standard, allowing an increase of BRL 3.5 Million in 2014. Show more Show less



Sabor Vital Alimentos sem Gluten

• Director of Sales, Marketing, and Operations

  • Oct 2007 - Apr 2010

  Director of Sales, Marketing, and Operations• Leading the entire growth and consolidation process for the company in its niche market (special foods - gluten-free, lactose-free and sugar-free);• Elaboration of the strategic plan and its application;• Sales negotiation with distributors and large retail chains (Zaffari, Walmart and Pão de Açúcar);• Introduction of the Lean Production System and People Management practices;• Creation of marketing, sales, commercial, and… Director of Sales, Marketing, and Operations• Leading the entire growth and consolidation process for the company in its niche market (special foods - gluten-free, lactose-free and sugar-free);• Elaboration of the strategic plan and its application;• Sales negotiation with distributors and large retail chains (Zaffari, Walmart and Pão de Açúcar);• Introduction of the Lean Production System and People Management practices;• Creation of marketing, sales, commercial, and strategic plans;• Financial planning and management, including fundraising with banks and investors.Main Projects and Results:• Implementation of the Strategic Plan: leading the Strategic Planning process, resulting in a 199% revenue increase in 2008 and 60% in 2009. Show more Show less



Lenovo

• Sales Manager - Southern Region - Brazil

  • May 2005 - Sep 2007

  Sales Manager - Southern Region• Sales and negotiation management for microcomputers for all customers in Southern Region - RS/SC/PR, for both private and government sector;• Focus of relationship with the business routes (partners, distributors, and customers);• Management of the sales and sales support team (salespersons, operations, logistics, and post-sales);• Capturing and developing new accounts/clients;• Participation in the migration of the PCD (Personal Computing… Sales Manager - Southern Region• Sales and negotiation management for microcomputers for all customers in Southern Region - RS/SC/PR, for both private and government sector;• Focus of relationship with the business routes (partners, distributors, and customers);• Management of the sales and sales support team (salespersons, operations, logistics, and post-sales);• Capturing and developing new accounts/clients;• Participation in the migration of the PCD (Personal Computing Division) from IBM to Lenovo and the respective implementation and market transition for Lenovo in Brazil.Main Projects and Results:• Reaching annual regional targets in 2004, which hadn't been reached since 1999;• Winning over the main customer in the South (WEG) after five months of negotiation, who adopted the IBM standard, allowing a BRL 2.5 Million revenue increase; Show more Show less



IBM

• Sales Manager - Southern Region - Brazil

  • May 2004 - May 2005

  Sales Manager - Southern Region• Sales and negotiation management for microcomputers for all customers in Southern Region - RS/SC/PR, for both private and government sector;• Focus of relationship with the business routes (partners, distributors, and customers);• Management of the sales and sales support team (salespersons, operations, logistics, and post-sales);• Capturing and developing new accounts/clients;• Participation in the migration of the PCD (Personal Computing… Sales Manager - Southern Region• Sales and negotiation management for microcomputers for all customers in Southern Region - RS/SC/PR, for both private and government sector;• Focus of relationship with the business routes (partners, distributors, and customers);• Management of the sales and sales support team (salespersons, operations, logistics, and post-sales);• Capturing and developing new accounts/clients;• Participation in the migration of the PCD (Personal Computing Division) from IBM to Lenovo and the respective implementation and market transition for Lenovo in Brazil.Main Projects and Results:• Reaching annual regional targets in 2004, which hadn't been reached since 1999;• Winning over the main customer in the South (WEG) after five months of negotiation, who adopted the IBM standard, allowing a BRL 2.5 Million revenue increase; Show more Show less



Dell Computer

• Sales Account Representative

  • Aug 1999 - May 2004

  Internal Corporate Sales Representative• Responsible for the company’s portfolio of large corporate customers.• International corporate area team leader.• Responsible for attracting and developing new accounts/customers.• During the last year at the job, responsible for customers with international contract.• Participation in the company’s establishment in Brazil and the structuring of its corporate sales area at the beginning of operation.



Horner Automation Group

• Latin America Marketing Advocate

  • May 1998 - May 1999

  Latin America Marketing Advocate• Responsible for structuring the company’s foreign trade area for Latin America.• Responsible for the market feasibility study of the industrial automation area in Latin America, seeking to identify the feasibility of opening a branch in Brazil.• Responsible for attracting and developing new accounts/customers/distributors.• Responsible for a 50% increase in sales to Latin America in one year.