Associate Director of Strategy and Analytics

• Oct 2023 - Present

Media Manager

• Dec 2022 - Oct 2023

Strategy Development: Develop comprehensive media strategies that effectively target multicultural audiences for clients from different industries.Cultural Research: Conduct in-depth research to understand the values, preferences, and media consumption habits of diverse cultural communities.Audience Segmentation: Identify and define specific multicultural audience segments for each client, considering factors such as demographics, psychographics, and media preferences.Media Planning: Develop media plans tailored to each client's goals, objectives, and target audience segments, ensuring optimum reach and cost-efficiency.Media Buying: Negotiate and purchase media placements across various channels, such as television, radio, Google (GDN, YouTube, Search), paid social media (Meta, Pinterest, Snapchat, and LinkedIn), and programmatic advertising, to effectively reach target audiences.Performance Tracking: Monitor and analyze the performance of media campaigns, providing timely insights and recommendations for optimization.Budget Management: Manage client budgets effectively, ensuring proper allocation and efficient utilization to achieve maximum impact and ROI.Reporting and Communication: Prepare regular reports on campaign performance, key metrics, and industry trends, and present findings to clients, highlighting successes and areas for improvement. Show less

Senior Digital Strategist, Paid Media

• Jan 2022 - Dec 2022

Digital Strategist

• Dec 2020 - Jan 2022

Strategically develop and execute all of the company's multifaceted media plans ranging from $10k - $1,000,000, across digital platforms including, but not limited to: Facebook, Instagram, Twitter, Snapchat, Pinterest, Spotify, Google, and DSPs.Create ads across social and native platforms based on content and ad strategy, with accompanied UTMs to review on site performance with Google Analytics.Generate AB tests with our creative team to determine what ads resonate best with our target audience. Develop custom audiences and segments based on campaign performance and optimization needs.Produce various reports through dashboards via Google DataStudio or general presentations to reflect on campaign performance in real time and retrospect to build a variety of reports that aid in future planning and progress reports for the companies stakeholders.Create project management documents to keep the team up to date on current and future deadlines to ensure campaigns run in an efficient and timely manner.Review campaign pacing to forecast monthly spend and keep track of budgeting throughout the year. Show less

Associate, Paid Media

• Nov 2020 - Dec 2020

Junior Associate, Paid Media

• Jan 2019 - Nov 2020

Strategically plan and buy paid media among non-digital (e.g., Out of Home, print, broadcast) and digital (e.g., display, paid social, DSPs) platforms with campaign budgets up to a $1,000,000.Collect and analyze data through different reporting platforms (e.g., Google Analytics, Google Campaign Manager, Facebook Business Manager) to provide thoughtful insights on KPI's and help optimize campaign performance to drive positive ROI's.Lead discussions with clients from strategy and planning to billing and reconciliation.Negotiate with media partners on better rates (etc. CPM, CPC, flat) and added value placements to deliver the best opportunities for the clients. Show less

Creative Development Intern

• Aug 2017 - Dec 2017

Reviewed show proposals from the Sesame Workshop website and external creators to determine if any aligned with Sesame Workshops brand and overall messaging. Summarized and presented select proposals to the creative development team and producers to which we would discuss if any ideas merited conceptualization for potential Sesame Workshop content. Maintained a blog with up to date research on market trends to help the team with viewer insights and content development. Assessed the company's brand, content, and reputation against its competitors to clarify Sesame Workshop's position within the market. Then used that assessment to help the team strategize new content ideas that would reinforce the viewer's perception of the overall brand while remaining the lead innovator in children's programming. Developed and presented a deck for short video segments to the Creative Development team to demonstrate what I learned during my internship. Show less

Group Leader

• Jul 2017 - Aug 2017

Provided leadership and guidance to over 20 international students at a time through educational activities and tours throughout New York City. Collaborated with other group leaders to safely and efficiently organize students travels into and within the United States. Provided leadership and guidance to over 20 international students at a time through educational activities and tours throughout New York City. Collaborated with other group leaders to safely and efficiently organize students travels into and within the United States.

TV Production Intern

• Sep 2016 - Dec 2016

Celebrity Page TV is an entertainment news show that airs throughout the United States. As an intern I had the opportunity to write scripts that were used for some of their segments, as well as do research that was used for content on the show. I also had some administrative duties that included maintaining their music and video records using Avid Internplay and Excel. Celebrity Page TV is an entertainment news show that airs throughout the United States. As an intern I had the opportunity to write scripts that were used for some of their segments, as well as do research that was used for content on the show. I also had some administrative duties that included maintaining their music and video records using Avid Internplay and Excel.

Operations Staff

• Jan 2016 - Aug 2016

As a part of the operations team I was responsible for first communicating with patrons and solving any issues regarding their experince at the gym. I interacted with patrons and guests both in person and over the phone to ensure that they all had a positive and safe experience using the facility. As a part of the operations team I was responsible for first communicating with patrons and solving any issues regarding their experince at the gym. I interacted with patrons and guests both in person and over the phone to ensure that they all had a positive and safe experience using the facility.

Arts Administration Volunteer

• Jan 2016 - May 2016

My roles included organizing events and all daily activities that took place at the theater. Some of the events I helped organized was their annual Builders of the New World program that uses theater to help at risk youth. The theatre would also hold fundraising events and meetings that I also helped arrange. On a day to day basis I had to manage the space and help anyone who was using the companies services to best promote the theatre's brand and mission. My roles included organizing events and all daily activities that took place at the theater. Some of the events I helped organized was their annual Builders of the New World program that uses theater to help at risk youth. The theatre would also hold fundraising events and meetings that I also helped arrange. On a day to day basis I had to manage the space and help anyone who was using the companies services to best promote the theatre's brand and mission.

Dance Instructor

• May 2015 - Oct 2015

I traveled to different child care institutions to teach children, ages 2-12, basic dance moves as a way to promote a healthy lifestyle. I traveled to different child care institutions to teach children, ages 2-12, basic dance moves as a way to promote a healthy lifestyle.

Dance Teacher/Choreographer

• May 2014 - Sep 2015

Dance teacher/choreographer

• Dec 2010 - Jul 2015