Experience

Polk&Union
• Italy
• Advertising Services
• 1 - 100 Employee
• Head of Digital

  • Dec 2022 - Present


Se potevi cambiarmi il carattere nascevo word

• Podcast Producer

  • Oct 2020 - Present

  Terza stagione in corso, il podcast indie creato, scritto e prodotto da Marcello Forcina è diventato una ghiotta abitudine quotidiana per chi cerca un momento di evasione. Una comedy che profuma di cacio&pepe, così breve da farsi ascoltare tutta d’un fiato (98% di completion rate medio). Originale e creativo, celebra la stupidity spensierata ma atterra sempre su una freddura velenosa, strappando l'immancabile risata a denti stretti. 🏆🏆 2 nomination alla prima edizione degli Italian podcast awards @ilpod.it: Miglior creatività originale e Rising star (3o posto) 🔥 Vincitore del premio: La notte dei podcast @ Radio prêt à porter Show less


DPlace
• Italy
• Advertising Services
• 1 - 100 Employee
• Project Manager & Senior Digital Strategist

  • Dec 2020 - Oct 2022


H2H | The Circular Agency

• Italy
• Advertising Services
• 1 - 100 Employee

• Digital Media Strategist Senior

  • Jul 2015 - Dec 2020

  Principali clienti: PlayStation, Mercedes-Benz Italia, Eni Station, Coop Voce, Enel, Nexi, Panerai. Best case: • Lancio PlayStation VR, PlayLink, Horizon Zero Dawn, GT Sport. • Ambassador & influencer strategy con il coinvolgimento del Trio Medusa, Violetta Rocks, Signor Franz, PlayerInside (PlayStation), The Show (Mercedes-Benz Italia) per lanci di prodotto o eventi. • Social Live Event Strategy e gestione operativa, digital amplification di 3 Milan Games Week, 2 notti E3, tornei gaming a Madrid, Amsterdam. • Attività concorsuali per PlayStation Plus, Lead generation (opt-in). Show less


Brad&k Productions
• Italy
• Online Audio and Video Media
• 1 - 100 Employee
• Social Media Manager

  • Mar 2015 - Jun 2015


Notorious Pictures Spa

• Italy
• Movies, Videos, and Sound
• 1 - 100 Employee

• Media Planner and Social Media Manager

  • Mar 2014 - Feb 2015

  Gestione strategica dei canali Social, Community Management, ideazione e Project Management di iniziative speciali in ambito web (minisiti, influencer engagement, attività concorsuali), progettazione e sviluppo del Media Mix. Best cases: • Lancio del film Posh - 3 trending topic su Twitter con l’hashtag #PoshCastInItaly, con ambassador engagement • 27mo posto nella classifica Total Egnagement Media Italiani, primo tra gli account cinematografici (34mo SkyUno, 31mo Wired, 41mo Realtime) Notorious Pictures, società indipendente costituita nel luglio 2012, con sede a Roma, opera nell'acquisizione di Diritti di Opere Cinematografiche (full rights) e nella commercializzazione degli stessi attraverso tutti i canali di distribuzione (cinema, home video, pay tv e free tv, new media). Show less



AMMIRO Y2K S.r.l.

• Social Media Manager

  • Sep 2010 - Mar 2014

  AmmiroY2K is a major Italian Marketing & Communication company with a total sales amount of 23 Millions of Euro. I manage Social Media for the roman clients (actually Renault, but in the past I worked for Revlon, DeAgostini, Max Mara, Enel, BCC, Banca d’Italia, Heineken). On a daily basis I update Facebook, Twitter, Youtube, Flickr, Instagram, Pinterest, etc with contents and social activities (contests, waiting programs, etc). I help users to find information and I also run Social CRM activities, forwarding questions to our client’s customer service. My team is in charge for conception and implementation of Social media Strategies, Viral Marketing and Buzz activities. We plan digital integrated strategic communications, digital PR with blog and communities and Facebook advertising. During the events of our clients I realized and supervised the multichannel social coverage. I am in charge for the monthly brand reputation analysis. I use web monitoring tools (Blogmeter, Google analytics, Facebook insights, Tweetreach, Twitterstats, etc) in order to write a report with a deep analysis of the sentiment. I took part in the 360° launch of New Clio IV: www.waiting4clio.it Show less



Ettore Bilotta Srl

• Media Relations Office

  • Mar 2009 - Feb 2010

  Ettore Bilotta Srl is an Haute-Couture Maison based in Rome. I managed the press office during a ticklish brand repositioning and re-launch operation. I made a professional rewriting and restyling of the homepage and I participated in the organization and realization of a fashion event in Dubai. Ettore Bilotta Srl is an Haute-Couture Maison based in Rome. I managed the press office during a ticklish brand repositioning and re-launch operation. I made a professional rewriting and restyling of the homepage and I participated in the organization and realization of a fashion event in Dubai.



Bulgari

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Anti-counterfeiting web expert

  • Mar 2008 - Sep 2008

  Bulgari is the world leading italian jewellery company. I was in charge for the daily web monitoring in order to identify and remove counterfeited items. I managed the business contact with Ebay and other online shops. I was also involved in the elaboration of guidelines for the recognition of authentic products made for communities and for the official homepage, afterwards a comprehensive benchmark of the competitors. Bulgari is the world leading italian jewellery company. I was in charge for the daily web monitoring in order to identify and remove counterfeited items. I managed the business contact with Ebay and other online shops. I was also involved in the elaboration of guidelines for the recognition of authentic products made for communities and for the official homepage, afterwards a comprehensive benchmark of the competitors.



Dada

• Professional Training and Coaching
• 1 - 100 Employee

• Responsabile guida in Media e Società

  • Apr 2000 - May 2001

  Responsabile di una guida specializzata nel canale Media e società presso Supereva – Dada Responsabile di una guida specializzata nel canale Media e società presso Supereva – Dada