Experience

MeuChope

• Brazil
• Food & Beverages
• 1 - 100 Employee

• Commercial Head Marketplace

  • Jun 2023 - Present

  Startup that connects breweries to points of sale and offers benefits with the aim of developing and speeding up the growth of the category in Brazil. • Structuring of B2B team and processes, commercial policy, technology roadmap, growth plan for attracting investors and partnerships with banks, fintech companies and retailers. Team management with 12 direct collaborators to operate throughout Brazil. Startup that connects breweries to points of sale and offers benefits with the aim of developing and speeding up the growth of the category in Brazil. • Structuring of B2B team and processes, commercial policy, technology roadmap, growth plan for attracting investors and partnerships with banks, fintech companies and retailers. Team management with 12 direct collaborators to operate throughout Brazil.



M7 Sales Digital Business

• Founder

  • Sep 2022 - Present

  E-commerce startup to sell consumer goods/technology products directly to consumers throughout Brazil. • Creation of the e-commerce company structure with outsourced team and global suppliers. Research and focus on new categories and products as a market differentiation model. • Definition of Digital Strategy: launch, paid and organic traffic and social media. E-commerce startup to sell consumer goods/technology products directly to consumers throughout Brazil. • Creation of the e-commerce company structure with outsourced team and global suppliers. Research and focus on new categories and products as a market differentiation model. • Definition of Digital Strategy: launch, paid and organic traffic and social media.



Mondelez International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Senior Manager

  • Feb 2021 - Aug 2022

  • Leadership in business plans and category development for Key Accounts clients such as Pão de Açúcar, Carrefour, Big / Walmart, Dia%, Cencosud and large regionals of the Modern Channel throughout Brazil (Sonda, Guanabara, Savegnago, Condor, Zaffari, Muffato, etc.) through JBPs, integrated plans and integration with Digital. Team management with 12 direct employees.• Responsible for the growth plan of the Modern Channel, defining/influencing the strategy and building blocks for the coming years, such as increased distribution, execution improvement projects (increased merchandising, implementation of category management, etc.).• Participation in product/category launch projects, being the leader in building trade launch plans, volume pipeline definition and engagement plan with sales and customers.• Trade MKT leader in market analysis (Nielsen), Trade Champion in the launch of a new category in the candy and gum market. • Participation in the monthly demand cycle (volume building).• Highlights: 3% growth in volume 2021x2022 (all categories); share gain in the gum and candy categories after the pandemic impact (project to launch a new candy category); share leadership of cookies with Oreo in the Moderno BR Channel; resumption of leadership of chocolates / boards with the launch project of the new Lacta Intense line (planning and execution). Show less

• Senior Regional Sales Manager

  • Feb 2019 - Jan 2021

  • Implementation of the Traditional Trade Channel (ATC + Distributors) after internal restructuring. Management of more than 20 customers between Wholesalers, Distributors and C&C, in addition to the commercial team (18 direct collaborators), with the objective of increasing distribution, implementing the perfect store program and commercial strategy. • Restructuring of the distributor network considering potential growth, profitability, and control of commercial policy, leading an internal project of commercial policy between channels and regions.• Leadership in customer development plan (JBP), leading internal area for category management and execution projects.• Analysis of distribution results, share and other performance indicators, with Nielsen and Scanntech.• Highlights: Average growth of 5% in volume, achievement of distribution targets due to the strategy of complementarity of Distributors and Wholesalers; increase in profitability via investment reduction (40%) after management of commercial policy between channels. Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Regional Sales Manager

  • Aug 2017 - Jan 2019

  • Responsible for the indirect channel of RJ/MG/ES in the Pet category for the Distributors and Wholesalers channels.• Definition of RTM strategy for the market, managing customers and sales team with a focus on increasing number distribution, improving mix / execution and profitable commercial policy.

• National Execution Manager

  • Apr 2015 - Jul 2017

  Clients: Carrefour, Pão de Açúcar, Dia%, Cencosud and Walmart, and regional accounts such as Sonda, Savegango, Guanabara, Mundial, Supermercado BH, Zaffari, Muffato, etc.• Leadership of the Brazil execution/merchandising team (~500 people, 15 direct) and construction of the service strategy in direct channels, considering cost-to-serve, time and motion analysis, routing, and management of internal and external stakeholders.• Implementation of the Perfect Store Global Program in Brazil, taking part in international forums, defining KPIs, metrics and results tracking management.• Highlights: 20% evolution in execution indicators (Perfect Store), 20% reduction in cost2serve after analysis and restructuring of promoter routing. Show less

• Regional Sales Manager

  • Feb 2014 - Mar 2015

  • Responsible for the development of the Direct Channel of the main regional clients, such as Guanabara, Mundial, Zona Sul, Drogaria Araujo, DMA and Multiformato. • Acting in the planning of commercial actions, JBP, category management projects and development of the sales and merchandising team.• Focus on the development of the direct channel through the expansion of the Grocery and Pet Shops channels, analyzing the commercial, logistical, and human resources viability.• Highlights: 4pp market share growth in A3 after working to increase distribution in representative customers. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Coordinator - Key Account and Pharma

  • Nov 2010 - Jan 2014

  • Key account management of the Pão de Açúcar and Carrefour Group accounts in the Home Care, Personal Care and Foods categories. Also working in the pharma channel managing direct and indirect customers (Zamboni and Profarma distributors). Responsible for the sales and merchandising team, planning and execution of trade actions and increased distribution and category management and market and competition analysis. • Key account management of the Pão de Açúcar and Carrefour Group accounts in the Home Care, Personal Care and Foods categories. Also working in the pharma channel managing direct and indirect customers (Zamboni and Profarma distributors). Responsible for the sales and merchandising team, planning and execution of trade actions and increased distribution and category management and market and competition analysis.



Schincariol

• Food and Beverage Services
• 500 - 600 Employee

• Trainee - Sales and Trade Manager

  • Jan 2008 - Nov 2010

  • Planejamento, desenvolvimento, gestão e controle das políticas e diretrizes comerciais direcionadas às distribuidoras. • Criação e acompanhamento do desenvolvimento das vendas e das ações de trade marketing. • Gerenciamento de equipes de vendas e distribuição, treinando e orientando-as. • Identificação e análise de novas oportunidades de mercado. • Planejamento e controle da logística entre fábricas e distribuidoras. • Lançamento de novos produtos no mercado: plano de marketing, política comercial e distribuição. Show less