Experience

SportPesa

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Marketing Manager Italy

  • Sep 2017 - Present

  Milan, Lombardy, Italy Created and continuously developing the company marketing department. Executing strategic marketing initiatives focusing on customer acquisition. Building relationships and becoming the main contact point with sponsorships, tv broadcasts, events and marketing agencies. Managing directly a yearly budget of € 6M and effectively increasing the overall YoY ROI by 60%.



Stanleybet Group

• United Kingdom
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Retail and Trade Marketing Manager

  • May 2014 - Jun 2017

  Liverpool, United Kingdom Promoted to group Marketing Manager providing strategy and directions for all marketing units across the 8 countries in which the company operates. Worked in close partnership with country managers, technology teams, including R&D, Head of Product and CTO. Managed the yearly marketing budget to be spent across the brand and maximized the ROI.

• Retail and Trade Marketing Co-ordinator

  • Mar 2013 - May 2014

  Gibraltar / Liverpool Managed and coordinated all retail and trade marketing initiatives across 3000 retail stores from the local marketing office located in Gibraltar focused on the Italian and European market.



Survey Group Merchandising & Consulting

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2009 - Feb 2013

  Milan Area, Italy Managed high profile clients such as Unilever, Nestlè, Bolton Manitoba, Manetti & Roberts, Johnson Wax, Formec Biffi, Pernigotti, Parmacotto, Veronesi Group, worth more than €3M revenue per annum. Providing shelf allocation and category management strategy, in-depth strategical account analytics, and data reporting.



Arc Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Junior Account

  • May 2009 - Aug 2009

  Milan Area, Italy Coordinated the main campaign for the SPD P&G Group on the local adaptation of the Clearblue digital campaign in all Europe. Facilitating communications between the client and the internal departments for the delivery of an omnichannel campaign. Delivered a combined digital and retail strategic communication roadmap for the Nike Football Academy for the FIFA World Cup 2010.



Mediaset

• Italy
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Web Content Manager

  • Jan 2009 - May 2009

  Milan Area, Italy Created digital content and assisted in defining new strategies for banner placement . Developed vertical ecommerce content and built the SEO & SEM strategies for the website www.mediaset.it.



Rete Italia

• Producer and Reporter

  • May 2008 - Dec 2008

  Melbourne, Australia Creating entertainment programs and anchoring live radio show; in charge of translating Australian local news to Italian; organizing and presenting festival and live shows (e.g. Melbourne Italian festival).



Special Broadcasting Service (SBS) Australia

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer and Reporter

  • Feb 2008 - May 2008

  Melbourne, Australia Creating news programs and anchoring radio show; in charge of translating Australian local news to Italian.